DIGITAL ECONOMY SUCCESSSTRATEGY @kieran_ohea

Kieran O’Hea

Former Chief Digital Officer of Brisbanekieran.ohea@indocdo.com

The Digital Brisbane StoryEconomic development through a digital lens

$20,000,000,000,000Estimated value of the global digital economy

10%Contribution by ICT and media to US GDP

80%Predicted contribution to global digital economy by traditional businesses.

90%Contribution by traditional businesses to US GDP

2,000,000 Population of Brisbane

120,000 sme’sAccount for over half the city’s economic value

$130 billionValue of the economy

Priorities

▷ Transform existing businesses and build new ones that are born online.

▷ Position the city as a digital hub for investment and innovation.

▷ Enhance quality of life through the delivery of public digital services

Benefits for the city

EconomyBusinesses with integrated digital strategies grow faster

EmploymentCreating jobs, attracting and retaining top talent

InnovationIncreased opportunities for high potential start-ups

ExportsCompeting more effectively in international markets

LifestyleOpportunities for enhanced quality of life.

CultureA digital culture becoming an integral part of the city’s mindset.

Brisbane appoints a CDO

▷ Inspired by New York appointing a Chief Digital Officer.

▷ Brisbane decided to develop a digital strategy for the city.

▷ Carried out a global search for a Chief Digital Officer.

▷ Became only the second city in the world to appoint a CDO.

“Less gadgetry, more strategy -understand the technology, but

focus on the value

80% of SME’s claim to be actively engaged in the digital economy

45%have a digital strategy, usually a digital marketing strategy

30%of SME’s are selling online

Digital Marketing Strategy Digital Business Strategy

For SME’s active in local markets.

Promote business, influence sales.

Web, mobile, social media, EDM, SEO and advertising.

Helps people find you and builds a community of interest.

For medium to large enterprises.

Increase productivity, sell online.

Integrate business strategy with digital strategy.

E-commerce - expand into international markets.

Digital Transformation Strategy Digital Economy Strategy

For larger organisations.

Digital drives the entire business.

Enterprise wide implementation.

Every business unit has digital performance targets.

For public administrations.

Influence the surrounding environment.

Implement in cities, regions and countries.

Involves businesses, start-ups, communities.

Digital strategy optionsOne size no longer fits all

30% of SME’s are actually engaged in the digital economy

20%of organisations understand what digital transformation is

20%of CEO’s understand the value of their digital strategy

“A 1% increase in Brisbane’s digital readiness will increase

productivity growth by 35% and GRP by $560m

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Brisbane Digital Strategy▷ 5-year strategy

launched in 2013.

▷ Led by economic Development Board.

▷ Brisbane Economic Development Plan.

▷ Position Brisbane in digital economy.

Business Power-up program Double the number of companies selling online

Start-up Kickstart program Support 250 Brisbane digital start-ups

Cyber City ProgramDigital services that improve residents lives

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Digital Economics▷ Enable digital

businesses.

▷ Encourage digitalleadership.

▷ Study of digital economics.

▷ Digital innovation and collaboration.

▷ Digital research output.

“You need a business strategy for the digital age, not a digital strategy

- PwC

DeliverablesFor Businesses

▷ Engaged with over 30,000 SME's

▷ The Business Power-up Program

▷ The PwC Chair in Digital Economy

For Start-ups

▷ Supported more than 30 digital start-ups

▷ Budding Entrepreneur Program

▷ Visiting Entrepreneur Program

For Residents

▷ Brisbane City Council Digital Services Group

▷ Digital Brisbane hub

▷ Coderdojo Brisbane

“What's happening in Brisbane is an example of global digital leadership

- Gartner

To CDO or not CDO?That is the question!

The Origins of CDO’s

▷ Ex-agency professionals who view digital as digital marketing and engagement with the customer.

▷ Digital transformation strategistschange agents chartered with the reinvention of their organizations.

▷ Technologists who view digital primarily from an enterprise perspective – often reporting to the CIO.

What CDO’s do

▷ Impact on organisational culture.

▷ Influence the choice of digital strategy for the organisation.

▷ Help the Business Unit leaders to define digital KPI’s.

▷ Champion the customer experience across the enterprise.

“The Chief Digital Officer is the human face of digital disruption

Company concerns

Should we hire a CDO ? Who should they report to? Who are they putting under threat?

The Hiring DilemmaCDO concerns

How can the company survive and thrive in an increasingly digital world?

The independent CDO▷ indoCDO is the world’s first interim CDO

offering.▷ Despite the rise of the CDO, many companies

can’t justify hiring one while others need help hiring one.

▷ indoCDO provides the benefit of an experienced CDO without the need to appoint one permanently.

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My co-ordinates

Thanks!Any questions?You can contact me at:kieran.ohea@indoCDO.com