Groundswell started as a newsletter in 1986 and has evolved from a journal into the colourful collection of personalities, products and practicalinformation that it is today.

Groundswell is published each month, 12 times per year and is an essential marketingtool with a comprehensive and informative delivery of what encompasses the industry.

Advertising in Groundswell is the most direct and cost effective way to reach your target market. The magazine has a broad and significant reach which extends to individual readers and businesses which includes growers, retailers, allied traders and key business operators both state wide and nationally. This includes the manyemployees who also read the magazine.

We can offer you many different ways of capitalising on your advertising requirements and create an individual package designed to suit your business.

Groundswell is a blend of human interest, passion, pictures, production and retail information, as well as a culmination of what brings the industry together.

CIRCULATION/READERSHIP

Groundswell has a readership of around 8,500readers and penetrates the many different sectors across our comprehensive industry. Themagazine is distributed to all NGIV members,interstate members and all visitors who attendthe monthly NGIV Trade Day held at theCaribbean Gardens.

Readers of Groundswell comprise of many businesses including Production, Retail, GardenMaintenance, Landscapers, Florists, The EducationSector, Government & Media.

Groundswell is not only the most cost effective way to communicate with key horticultural businesses, it is also a very efficient and easy way to advertise.Contact the NGIV office on 03 9576 0599 to enquireabout advertising options and rates within the magazine.

Let us assist you with your ongoing and seasonal promotions by utilising Groundswell for your campaignsand reach to the people that matter in the nursery andgarden industry!

NON MEMBERSMEMBERS

PRODUCTION

PRODUCTION/RETAIL

RETAIL

TURF

ALLIED TRADES

PRODUCTION

RETAIL

GARDEN MAINTENANCE

LANDSCAPERS

ALLIED TRADES

FLORISTS

EDUCATION INST.

MEDIA REPRESENTATIVES

The vast majority of the readers are either running successful retail nurseries or production nurseries (80%), whilesome 20% of Groundswell readers are working in allied trades. Most are located in Victoria but the magazine isread both nationally and even internationally.

MAGAZINE BOOKING ALL MATERIAL INSERTS ON SALEEDITION DEADLINE DEADLINE DEADLINE

JANUARY 2016 9 Nov 2015 27 Nov 2015 4 Dec 2015 29 Dec 2015

FEBRUARY 7 Dec 2015 18 Dec 2015 7 Jan 2016 27 Jan 2016

MARCH 11 Jan 2016 27 Jan 2016 4 Feb 2016 24 Feb 2016

APRIL 8 Feb 2016 24 Feb 2016 8 Mar 2016 30 Mar 2016

MAY 7 Mar 2016 30 Mar 2016 7 Apr 2016 27 Apr 2016

JUNE 4 Apr 2016 27 Apr 2016 5 May 2016 24 May 2016

JULY 2 May 2016 1 Jun 2016 9 Jun 2016 28 Jun 2016

AUGUST 6 Jun 2016 29 Jun 2016 7 Jul 2016 26 Jul 2016

SEPTEMBER 4 Jul 2016 27 Jul 2016 11 Aug 2016 30 Aug 2016

OCTOBER 8 Aug 2016 31 Aug 2016 8 Sep 2016 27 Sept 2016

NOVEMBER 5 Sep 2016 28 Sep 2016 13 Oct 2016 2 Nov 2016

DECEMBER 10 Oct 2016 26 Oct 2016 10 Nov 2016 29 Nov 2016

PLEASE NOTE: v Article Deadlines: Deadline for submitted advertisements and article material for Groundswell snippets/brief items, new

releases or feature articles (including associated pics or logos) need to be supplied by the magazine deadline, unless priorarrangements have been made. Articles may be ammended at the editors discretion.

v Deadline dates may be subject to change. Inquiries: Contact the NGIV office on 03 9576 0599.

ADVERTISING DEADLINES

POSITIONS SIZE VICTORIAN VICTORIAN(width x height) NGIV MEMBER NON-MEMBER

$ inc gst $ inc gst

FRONT COVER A4 (210mm x 297mm) 2,000 2,200

INSIDE FRONT COVER A4 (210mm x 297mm) 1,800 1,900

INSIDE BACK COVER A4 (210mm x 297mm) 1,550 1,600

FULL PAGE A4 (210mm x 297mm) 1,375 1,500

HALF PAGE 182mm x 132mm 810 85088mm x 280mm

THIRD PAGE 57mm x 280mm 640 670

QUARTER PAGE 88mm x 132mm 560 590

ADVERTORIAL FULL PAGE 600 – 700 words plus 1,375 1,500two to three images

TRADE DIRECTORY 1/8 PAGE 88mm x 64mm 385 410

REVEALED 130 words plus 240 280(New product announcement) an image and logo

INSERT 415 450(SPECIFICATIONS: A4 sheet max. 110gsm, supplied)

SEASONAL AD PACKAGESBook a 3 month campaign – 5% discount on package

Book a 6 month campaign – 10% discount on package

Book a 12 month campaign – 15% discount on package

ADVERTISING RATES

FULL PAGE INSIDE BACKINSIDE FRONT

TRIM SIZE210mm x 297mm

BLEED SIZE216mm x 303mm

HALF PAGEHORIZONTAL182mm x 132mm

HALF PAGEVERTICAL88mm x 280mm

QUARTER PAGEVERTICAL88mm x 132mm

1/3 PAGEVERTICAL COLUMN57mm x 280mm

1/8 PAGEHORIZONTALTRADE REGISTER88.5mm x 64mm

REVEALEDHi Res image plus130 words of copyand logo

ADVERTISING SIZES

Groundswell is created on an Apple Mac and is output directly to plate. Suppliers of digital advertising material are responsible for checking all files before sending to NGIV. Any work undertaken by NGIV to process non-compliant materialwill incur a charge. Due to the highly specialised and complex technical nature of image/plate setters, and to ensure thebest quality reproduction of your material, NGIV has the following guidelines. Any digital file that does not comply withthese guidelines cannot be accepted. Electronic advertisements are to be supplied as a press ready, high resolution pdf.

WE DO NOT ACCEPT: Microsoft Publisher, Word, Powerpoint, CorelDraw as final art.

Page Size:

210mm x 297mm (A4)

Resolution:

300dpi/175lpi

Printing:

Groundswell is a four colour process publication. All pantonecolours will be converted to CMYK and we will not be heldresponsible for the outcome.

Software:

Acrobat, Adobe Photoshop, Adobe Illustrator, Indesign,Quark Express 2015

Prepress:

Total Ink – 300%Dot Gain - 5%.

Fonts:

All fonts must be embedded or supplied (both printer andscreen). Please do not artificially stylise fonts (eg: bold, italics)as simulation results in unsatisfactory output. All fonts to beconverted to outlines within application used. Please avoid alltruetype fonts.

Images:

All images included in the files supplied must be grayscale orCMYK, file type EPS or TIFF, @ 300dpi to the exact size required(i.e. 100%), line art bitmap tiff files @ 1200 dpi. Not RGB orjpeg files. Please do not, under any circumstances, supplyimages and logos that have been taken off a web page. Theimages have been placed for use on the internet only and arestrictly not suitable for printed publications. No embeddedcolour profiles are to be used. LAB or RGB colour modes cannotbe used. JPEG files sent via email will only be accepted afterbeing checked for quality, and will be converted into the suitable format. Note that embedded JPEGs in supplied advertscan cause print errors and should not be used. Please convertthose images to CMYK as specified earlier.

MATERIAL SPECIFICATIONS

Bleed:

Minimum 3 mm is required for full-page advertisements only,and always allow enough space for trim. All smaller sized adsshould be made to the mechanical specifications given.

Format:

Hi res Prepress PDF files and have:

1. All fonts embedded (NO Truetype fonts accepted)

2. The correct mode (ie. CMYK or Grayscale)

Never RGB or LAB or embedded color profiles. (ie. ICC profiles)

3. All spot colors MUST be converted to CMYK. NO file withPMS colors accepted.

4. OPI must NEVER be included in the file. (see advancedtab in distiller)

5. Resolution: 300dpi for all submitted images and files.

6. All ads must have position marks for non-bleed ads andtrim and bleed marks for bleed ads.

Design Charges

We offer a complete ad design facility. Charges for all designservices will be made separately. Should extensive work orauthor changes* be required, additional charges will beincurred subject to viewing supplied material.

Charges will be made to advertiser or agency at commercialrates for digital files that require operator alterations madeto your files due to errors in the the material supplied.

*Author changes are where an advertiser supplies copy or hasagreed to copy and, on sighting the proof, makes extensive changesto the previously agreed/supplied copy.

MATERIAL SPECIFICATIONS