Cisco and social media in their business

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSocial Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSocial Media

Esa Korvenmaa, General Manager, Cisco Systems Finland Oy

Cisco @ Social Media

Social Media in Business Seminar December 9th, 2009


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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSocial Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialSocial Media 3

Next Productivity Revolution is Based on Collaboration Technologies


Collaboration Is…Equal Parts Process, Culture and Technology

At Cisco, we pioneer

collaboration

to change the way we work

We use these technologies

ourselves; we are our own

laboratory

From command and control to

collaboration and teamwork

Technology

Process

Culture


Cisco Collaboration Portfolio

IP

CommunicationsCustomer

CareConferencingTelePresence

Enterprise

Social SoftwareMobile

ApplicationsMessaging


Mobility

Social Software Video

Three Killer Applications for Collaboration




Cisco´s Two Ways @ Social Media

Cisco is not only an active memberamong social media, but also

provides with technology and toolsfor corporations to accelerate their

business.


External Use of Social media @ Cisco


We Are Encouraged to Use Social Media

Social media enables companies to engage

customers and potentially influence their views

in ways that they never could in the past. And

one thing is clear: The more companies can

engage with customers on their own terms, the

more successful they will become.

Jeanette Gibson, director, New Media,

Corporate Communications



Webex Connect

Second Life

Twitter

Yahoo! GroupsYouTube

Flickr

LinkedIn

Qaiku

Face Book

Ciscopedia

Wikipedia

Blogs

Xing

MySpace


Twitter

52 Cisco related twitter accounts Business unit and technolgy related

32 Global twitter accounts Country specific accounts including Finland: @CiscoFI

Cisco Executives on Twitter@Padmasree - Padmasree Warrior (followers: 1,309,749 – growing daily!)

@CarlosDominguez - Carlos Dominguez (followers: 1,999)

@ascohen - Alan Cohen (followers: 399)

@keitheg - Keith Goodwin (followers: 867)

@dscheinm - Dan Scheinman (followers: 977)

@mhattar - Marie Hattar (followers: 245)

http://twitter.com/Padmasree

http://twitter.com/Padmasree

http://twitter.com/carlosdominguez

http://twitter.com/carlosdominguez

http://twitter.com/ascohen/

http://twitter.com/ascohen/

http://twitter.com/keitheg

http://twitter.com/keitheg

http://twitter.com/dscheinm

http://twitter.com/dscheinm

http://twitter.com/mhattar

http://twitter.com/mhattar


Cisco @ Second Life

Cisco SL-Vision

Extend the reach of all customer and partner-facing functions of Cisco’s business into the virtual realm, to ‘make place not matter’ in

virtual face-to-face customer and partner interactions

Cisco SL-Strategy

Reputation as Web 2.0 Leader…value of virtual worlds in the enterprise

Customer Relationships…collaborate using virtual environments on a global scale

Global…attracting next generation workforce

Cisco presence in Second Life

Cisco Virtual Campus (external)

Cisco Employee Internal Islands (internal)


Business Use of Social Media @ Cisco


Ciscopedia

http://ciscopedia.cisco.com/display/cpda/Ciscopedia

What is Ciscopedia?

Ciscopedia is the place where the Cisco community can share knowledge.

More than that, related content, blogs, and people are dynamically integrated with each topic, so you can keep your finger on the pulse of current knowledge across the Enterprise.

http://ciscopedia.cisco.com/display/cpda/Ciscopedia


Work Communities

No more linear E-mail based work processes!


Social Community Revolution: $6M savings!


Cisco Support Community

WIN – WIN – WIN!


Cisco @ Video


Cisco @ Video

http://www.youtube.com/CSCOPR

http://www.youtube.com/CSCOPR


Internal Communication with Video


Customer Communication with Video

http://www.flipvideo.co.uk/


Cisco TelePresence



Cisco TelePresence Meeting Trend


WebEx Conferencing


Cisco WebEx Meeting Trend


$691M

$239M

$380M

$92M

$61M $772M $82M

Cost

Savings

Saved

Time

Speeding up

processes

Business

Trans-

formation

Total

Value

Cost Net Value

Source: Cisco IBSG, 2009

Cisco FY08

($ Million/Year)

Monetary Benefits of Collaboration Technologies, Processes and Culture @ Cisco FY08


Architectural Design Needed to Integrate Social Media to Collaboration Portfolio

Infrastructure Network StorageVirtual Machines

Collaboration Services

Presence

Location

Session Mgmt

Policy and Security Management

Client Frameworks

Content Mgmt

Tagging

Communication and Collaboration Applications

Conferencing Customer Care

Enterprise Social Software IP Communications

Messaging Mobile Applications TelePresence

On-Premise SaaSHybrid


Contact: [email protected], +358 400 709 990

Thank You!

mailto:[email protected]

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