Cisco Business Strategy Asia Pacific, Japan & China · Cisco Confidential Cisco Business Strategy...

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Cisco Business Strategy Asia Pacific, Japan &

China Edzard Overbeek President APJC Region


Agenda

Market Dynamics

Architectures

Solutions


Market Transitions...Consumerisation Rise of Empowered Consumer / Personalization

Experience


Generation X&Y… Connected, Informed and with a Plan…

*Source: Cisco IBSG 2011

My Mobile Phone The Internet A Car Partnerships

30% College students / Employees…Internet – as important as air, water, food, shelter

30% College students…Internet connection instead of car


World Economic Forum – Davos Fragile Balance – 2012

Green Ecological Footprint Corporate Social Responsibility Sustainability

Personalization Consumerization of IT Application development Rising expectations

Demographics Aging population Gen Y workforce Rise of the middleclass

Technology Convergence Mobility Social

Globalization Connected Economies Urbanization Battle for Talent Time to Market

Volatility Geo Political Instability Sovereign Debt Compliance Resiliency (24/7)


World Economic Forum – Davos Global Trends Next wave of Opportunities Impact…

Trends

Opportunities

Impact

Improve productivity through cross-functional

collaboration and creation of an informed and agile borderless organisation

Improve innovation to provide your company

with differentiation and a competitive edge in the

eyes of customers

Increase Revenue

New Revenue

Pools

Faster Time to Market

Portfolio Mix and Balance

Increase 3% to 5%

Optimise Cost and

Utilise Assets

Informed, Precise

and Agile

Decision Making

Virtual Resource Scaling through Video

Internet of Things (IoT)

Skills Education

Safety Healthcare

Inclusive Growth

Economic development supported through the

Internet of Things, driving job growth, prosperity and competitiveness of cities,

countries and regions


Industry Trends… Rapidly Changing Global Business Environment

Networked Economy

Information Economy

• Value Processing data

• Access Information

• Business Models Static

• Value Chain Economics

• Style Command and control

• Innovation OR operational excellence

• Value Providing relevance

• Access Expertise

• Business Models Dynamic

• Value Grid Economics

• Style Collaboration & Teamwork

• Innovation And operational excellence


Plan Next 1-3 Years Strategy

Customer Driven Market Transitions

Technology, Business Architectures… IT BT

Leadership / Innovation DNA

#1, 2… Build / Buy / Partner / Integrate

Business and Country Transformation

Ent / Comm / SP / PS Developed / Emerging

Stages of Cisco Simplification… Disruption

Organization Structure Built for Future

Competition Aggressive / Breakaway

Next Cisco

Intelligent Networks 5 Foundational Priorities


Agenda

Market Dynamics

Architectures

Solutions


The Next Cycle… The Internet of Things (IoT)…




Why an Architectural Approach IoT Increasingly Complex Systems New Framework

0

5

10

15

20

25

30

2010 2011 2012 2013 2014 2015

EB

/MO

8.8 11.3

14.4

18.6

24.1

30.9

*Source: Cisco VNI June 2011

By 2015 total traffic will be the equivalent of 24B DVD’s.

Online Gaming

Voice Communications

Video Communications

Web and Other Data

Data

File Sharing

Video


Cisco Corporate Priorities… Integrated Value Stack for DNA (Distributed Networked Architectures)

Core Technologies (Switching,

Routing, Services)

Collaboration Architecture

Datacenter &

Virtualization Architecture

Business- & Technology Transformation

Video Architecture


Cisco – Architectural Foundation Systems, Software, Services & Solutions

Network Attributes – Identity, Policy, Proximity, Priority, etc

VXI

IP NGN

Borderless Networks

Datacenter / Virtualization

System Management and Orchestration

Unified Collaboration

HA QoS 360

Security

DPI In-Process Analytics

Application Aware Presence


Distributed Networked Architectures DNA – Next Generation Businesses, Governments and Consumers

DIFF

EREN

TIAT

ED V

ALUE

PRO

POSI

TIO

NS

CLO

UD

VALU

E STAC

K

Datacenter Borderless Networks IP NGN Unified Fabric & Management

IOS-XR IOS

3rd Party Silicon

Network Attributes Security–QoS–Policy–Identity–Presence–Data–Intelligence–Analytics

Tidal Orchestration – LineSider / Overdrive – Unified Services Delivery Platform

MediaNet – SecureX – VideoScape – Quad – EnergyWise

CIAC Real-time Analytics

3rd Party Applications

Unified Collaboration

Smart Client XaaS Business Process Innovation

Next Generation Enterprise

Services Catalog (NewScale)

WebEx Video


Implications of the ‘New’ ICT Stack Next Generation Datacenters Fabric Computing

Delivery Time 6-8 weeks (on demand)

2-3 weeks (manual)

15 minutes VM 2-9 days E2E

15 minutes (self-service)

15 minutes (self-service)

‘Medium Aggressive’ Virtualization

Unified Computing and Automation

‘Highly Aggressive’ Virtualization

Com

pute

TC

O (

$/Q

tr/O

S in

stan

ce)

Legacy, all physical

Legacy, medium virtualization (60%)

Current state

UCS/Cloud, medium virtualization (65%)

UCS/Cloud, high virtualization (80%)

TCO for Physical

Average TCO

TCO for Virtual $4,000

$3,500

$3,000

$2,500

$2,000

$1,500

$1,000

$500

$0


Strategic Go-to Market Horizontal- and Vertical Ecosystems…

DATA CENTER (Private)

ORCHESTRATION, AUTOMATION & MANAGEMENT

COLLABORATION & BUSINESS VIDEO

BORDERLESS NETWORKS

IP NEXT GENERATION NETWORKS

DATA CENTER (Public)

Service Provider (Product & Services)

Financial Services

(Product & Services)

Public Sector (Product & Services)

Manufacturing (Product & Services)

Other (Products & Services)

Arc

hite

ctur

es

Con

sulti

ng

System

s S

olutions

Cisco Systems, Software and Solutions

Customers & Industries

Strategic Partnerships & Ecosystems


Transformational Opportunities VXI, Quad, Video, EnergyWise, VideoScape, MediaNet, etc

NETWORK

STORAGE

COMPUTE & DISK & MEMORY

OPERATING SYSTEMS

MIDDLEWARE

APPLICATIONS SOLUTIONS & SERVICES

CUSTOMER SUCCESS

SYSTEMS BASED ARCHITECTURES

DATA CENTER (Private)

SERVICES DELIVERY PLATFORMS

VIRTUALIZATION & SERVICES ORCHESTRATION

COLLABORATION & BUSINESS VIDEO

BORDERLESS NETWORKS

IP NEXT GENERATION NETWORKS

DATA CENTER (Public)

TRANSFORMATIONAL BUSINESS PROCESSES

Video Social Cloud Mobility

Open Standards

Choice

Unique & Differentiated

Competitive Advantage

Indu

stry

Con

sorti

a P

artn

ers

Consulting

Change Management

3rd Party Applications Developers

ISV’s

Systems Integrators

VXI Quad EnergyWise


Agenda

Market Dynamics

Architectures

Solutions


Device as a Service (BYOD) Desktop Virtualization (Enterprise Applications Platform)

VXI

Borderless Networks

Collaboration

Data Center / Virtualization

Virtual Workspace

Media Rich Experience

TCO / ROI

Security

Integrated System

Best in class ROI in a fully integrated, open and validated

desktop virtualization solution”

“Next Generation Enterprises” Any Content, Any Format, Any Media-type on Any Device

SecureX EnergyWise

BUSINESS Security

Enterprise App Store

Management


Content as Service Quad Social Workplace Networking

Server Architecture

Devices

Client OS

Applications

Context-Aware, Prioritized High Quality Video / Telepresence

“Next Generation Enterprises” Any Content, Any Format, Any Media-type on Any Device

Unmanaged Devices, Applications, Client OS Legacy PC World

VideoScape MediaNet


In Summary… It is happening Now!

Please indicate your top three priorities for 2011

Business Intelligence (BI)

Virtualization

Networking, Voice & Data Communications

Enterprise Applications

Web 2.0 / Social Media

Collaboration Technologies

Infrastructure

Cloud Computing

Mobile Technologies

IT Management

*Source: Gartner, 2011, APJC Strategy & Planning


Distributed Networked Architectures – DNA Delivering Innovation & Operational Efficiency through Integrated Systems, Software & Services Creating Solutions that Transform Businesses

Systems Network Services Endpoint/User Services Application Services Client

Remote Access

Cloud Data Center WAN Local

Access

Management

Virtualization

Social Security

Mobility Cloud

CISCO

BORDERLESS

DATA CENTER

COLLABORATION

NGN

VIDEO

SECURITY

MOBILITY


Architectures How to leverage technology to achieve business goals

(Impact Zones)

(Control Points) TECHNOLOGY ARCHITECTURE

BUSINESS ARCHITECTURE

People Strategy

CEOs Government Leaders

Organization

Process

Data

Technology

Products


Creating Joint Innovation Differentiated, Sustainable & Unstoppable…

Transforming Industries

Business Solutions & Unique Value Propositions

Technology & Architectural

Leadership


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