This session was recorded via Cisco WebEx! You can watch the live session recording HERE.
Territory Business Manager – Florida Territory
Cisco Customer Education
Brian Avery
David vs. Goliath - Cisco Takes On The Server Giants and Wins
Today’s Agenda
► Welcome from Cisco
► Cisco Sells Servers? Yes We DO.
► Conclusion
► Improve Your TCO with Cisco Unified Computing
► The Cool Stuff – Product InnovationsPriors:Cisco Sales and Channels (11.5 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation
About Your HostBrian AveryTerritory Business ManagerCisco Systems, Inc.
CCE is an educational session for current and prospective Cisco customers
Designed to help you understand the capabilities and business benefits of Cisco technologies
Allow you to interact directly with Cisco subject matter experts and ask questions
Offer assistance if you need/want more information, demonstrations, etc.
What Is the Cisco Customer Education Series?
Cisco Confidential 5
Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems
Bosack and Lerner run network cables between two different buildings on the Stanford University campus
A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born
1984
WellFleet
SynOptics
3Com
ACC
DEC
Proteon
IBM
Bay Networks
Newbridge
Cabletron
Ascend
Fore
Xylan
3ComNortel
Ericsson
Alcatel
JuniperLucent
Siemens
NECFoundry
Redback
Riverstone
Extreme AristaHP
Avaya
Juniper
Huawei
Aruba
Brocade
Checkpoint
Fortinet
ShoreTel
Polycom
Microsoft
F5
Riverbed
Dell
Internet of Everything
1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today
The Landscape is Constantly
Changing
Leading for Over 30 Years
2016
Cisco Confidential 7
Who Is Cisco?
Chuck Robbins,CEO, Cisco
• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)
• $154B Market Capitalization
• $48.9B in Revenue
• $10B in Annual Net Profits
• $34B More Cash than Debt
• $6.3B in Research and Development
http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics
No. 1Voice
41%
No. 1TelePresence
50%
No. 1Web
Conferencing43%
No. 1Wireless LAN
50%
No. 2x86 Blade Servers
29%
No. 1RoutingEdge/Core/
Access
47%
No. 1Security
31%
No. 1SwitchingModular/Fixed
65%
No. 1Storage Area
Networks47%
Market Leadership Matters
The Innovation Interval Is Compressing
1960 1970 1980 1990 2000 2010 2020
WEB
STORAGEVIRTUALIZATION
CLIENTSERVER
SERVERVIRTUALIZATION
DISTRIBUTEDCOMPUTING
CONVERGEDINFRASTRUCTURE
MAINFRAME MINICOMPUTER
HYPERCONVERGED
SOFTWARE DEFINED X
DISAGGREGATEDCOMPUTING,
SILICON PHOTONICS
Mainstream Business ApplicationsOLTP, ERP,
Database, Collaboration
Virtualized ApplicationsDesktop Virtualization
Production Cloud
Big DataIndustrial
GridTest/Dev
DevOpsCloudEDA
Lighter, Virtual OnlyVDI
Branch/Remote
Applications Drive Architecture DiversityFREESTANDING
INFRASTRUCTUREINTEGRATED
INFRASTRUCTURE SCALE OUT HYPERCONVERGED
A La Carte DesignServers, Networking, SAN
Pre-Engineered with App Sizing
Platform Level Automation
Flexible Resource Ratios
Bare Metal
Disk-optimized Rack Mount Servers
Appliance ModelFixed Resource ratiosStorage Virtualization
APPS
Attributes
Infrastructure
System Link
SiliconPhotonics
Computing Options are Proliferating
Mode 1 Mode 2
White Box
White Box
HYPER-CONVERGED
CONVERGED INFRASTRUCTURE
BLADE SERVERS
RACKSERVERS
MULTI-NODE AND CLOUD SCALE
DISAGGREGATEDCOMPUTE
CAUTION: SILOS AHEAD
FREESTANDINGINFRASTRUCTURE
INTEGRATED INFRASTRUCTURE SCALE OUT HYPERCONVERGED
Silos Stifle Speed and Efficiency
FlexibilityResource Sharing
FlexibilityResource Sharing
FlexibilityResource SharingSecurity Automation
Utilization PolicyA
Security Automation
Utilization PolicyB
Security Automation
Utilization PolicyC
Security Automation
Utilization PolicyD
Data Center Economics
Source: Gartner, Cisco IT, “Data Center Cost Portfolio” Source: IDC #250082, “Worldwide Server, Power and Cooling, and Managementand Administration Spending 2014–2018 Forecast,” August 2014
29%
22%12%
11%
10%
7%
7% 2%
Overall Spend Distribution
People Software Energy / Facilities Servers
Networking Storage Disaster Recovery Overhead
0%
20%
40%
60%
80%
100%
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Server-Related Spend WW New Server, Power, Cooling, Management, and
Administration Spending Share
New Server Server Admin Power and Cooling
Source: Gartner, Cisco IT, “Data Center Cost Portfolio” Source: IDC #250082, “Worldwide Server, Power and Cooling, and Management and Administration Spending 2014–2018 Forecast,” August 2014
of Overall IT Spent on OpEx
(People, SW, and Facilities)
Unified Computing: Inspired by Customer Needs
Help Me:
Industry in Transition
• Reduce complexity that drives OPEX
• Get the most out of virtualization
• Automate and move faster
• Get ready for cloud
Cisco UCS
Virtualization
Compute &Flash
Acceleration
Networkand Storage
Access
OperationalSimplicity
ApplicationCentricity
Platform forIT Innovation
Six Years of Success UCS: Fastest Growing Product in the Market
125+ world record performance benchmarks to date
3,750+ UCS Channel Partners
More than 85% of all customers have invested in UCS
Fortune 500
52,000+ Unique UCS Customers 2
Top 5 Server Vendor 1
#1 Americas revenue market share in x86 blades 1
$3.5B+Data Center Annualized Revenue Run Rate 2
Source: 1 As of Cisco Q4FY16 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000VSource: 2 IDC Worldwide Quarterly Server Tracker, 2016 Q1, September 2016, Vendor Revenue Share
Cisco Confidential 21© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco UCS Is a Different Approach
Cisco Unified Computing SystemA differentiated/revolutionary approach
Unified Management
• Faster deploy/ provision
• Unification leads to reduced complexity
• Management via a single interface
Simplified Architecture
• Networking with fewer components
• Lower cost and easier scaling
• Fewer management touch points
• Stateless: any resource, any time
• Better TCO/ROI
Scale
• Ultimate Scalability
• Enhanced design capability
• Designed for the future, today
Higher Performance
• Brings out the best of x86 architecture
• Optimized resource utilization for compute, networking, and management
Evolution of Server-Centric ComputingTRADITIONAL RACK
Enet SwitchFC Switch
Rack Mgrs
40 xRack Servers
2 x FC Switches
2 x Enet Switches
2 x Rack Mgrs for
40 Rack Servers
INFRASTRUCTURE
SERVERS
Evolution of Server-Centric ComputingTRADITIONAL RACK
Enet SwitchFC Switch
Rack Mgrs
40 xRack Servers
2 x FC Switches
2 x Enet Switches
2 x Rack Mgrs for
40 Rack Servers
INFRASTRUCTURE
SERVERS
TRADITIONAL BLADEReplicate Complexity at Higher Density
Mini-Rack1
INFRASTRUCTURE
SERVERS
Mini-Rack2
INFRASTRUCTURE
SERVERS
Mini-Rack3
INFRASTRUCTURE
SERVERS
Mini-Rack4
INFRASTRUCTURE
SERVERS
2 x FC Switches2 x Enet Switches
2 x Chassis Mgrs16 x Blade Servers
2 x FC Switches2 x Enet Switches
2 x Chassis Mgrs16 x Blade Servers
2 x FC Switches2 x Enet Switches
2 x Chassis Mgrs16 x Blade Servers
2 x FC Switches2 x Enet Switches
2 x Chassis Mgrs16 x Blade Servers
Conventional ApproachMgmt Server Mgmt Server
TOP RACK OF SWITCHESEthernetFibre Channel
COMPLEXITY MULTIPLIEDRepeat Points of Management 10RU at a Time
LOTS OF CABLINGEthernetFibre ChannelManagement
BLADE SERVERS Limited Local Disk, Memory, and I/O
BLADE CHASSIS SWITCHESEthernetFibre ChannelManagement Ports
SYSTEMS MANAGEMENTIndividual Server ElementsChassis ModulesStandalone Mgmt. Servers
Our Solution: Cisco Unified Computing System
Single, scalable integrated system
Network + compute virtualization
Dynamic resource provisioning
Only Requirement is 10GBE and SAN ‘NO RIP AND REPLACE’
SAN BMgmt
SAN A
LAN
UNIFIED COMPUTING SYSTEM MANAGER
Single Unified System
FEX FEXFEX FEX
FEX FEX
FEX FEX
FEX FEX
FEX FEX
FEX FEX
SCALE WITHOUT COMPLEXITY
Capacity Instead of Management PointsFewer Components
OPTIMIZE FOR AUTOMATION
Server Personality AbstractionVirtual I/O Awareness
Open API
INTEGRATE COMPUTEBlades and Rack Mount
Extended Memory
UNIFY FABRICSFibre Channel
EthernetManagement
Single Network Layer
CENTRALIZE MANAGEMENT
All ComponentsSelf-Integrating
UCS Fabric TopologiesChassis Bandwidth Options
2X 1 LINK20 Gbps per Chassis
2X 2 LINK40 Gbps per Chassis
2X 4 LINK80 Gbps per Chassis
2X 8 LINK160 Gbps per Chassis
Single Unified System
SCALE WITHOUT COMPLEXITY
Capacity Instead of Management PointsFewer Components
OPTIMIZE FOR VIRTUALIZATION
Server Personality AbstractionVirtual I/O Awareness
INTEGRATE COMPUTEBlades and Rack Mount
Extended Memory
UNIFY FABRICSFibre Channel
EthernetManagement
Single Network Layer
EMBED MANAGEMENTCentralizedAll Elements
Self-Integrating
Cost Categories Impacted by Cisco UCSTr
aditi
onal
Sol
utio
n
UC
S So
lutio
n
Unified Fabric• Radical infrastructure simplification• Efficient scaling• High performance
SingleConnect,Networking, Cabling,
and Warranty Power andCooling
Servers and Warranty
Unified Management• Embedded device management• Self-integrating• Stateless• Automated• Programmable
Provisioning andOngoing Administration
Systems Management Software
Provisioning
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and
CoolingSystemManagement
Provisioning and Admin Cost ReductionUCS Manager Embedded in All System Devices
UCS Manager: Auto-discovery, Self-integrating ComponentsELIMINATE MANUAL CONFIGURATION
UCS Service Profiles
Policy-based ManagementAUTOMATION REPLACESREPETITIVE TASKS
Seamless Integration with Existing Tools = No StrandedSystems Management Investments
EXTEND INVESTMENT IN EXISTING TOOLS
UCS Manager and UCS Central Allow Administrators to ScaleAcross Larger Installations and Across Data Center/Geos
EXTEND THE REACHOF SME’s
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Traditional ElementConfiguration
• Subject matter experts consumed by manual configuration chores
• Serial processes andmultiple touches inhibit provisioning speed
• Configuration drift and maintenance challenges
StorageSME
ServerSME
NetworkSME
• QoS settings• Border port assignment
per vNIC• NIC transmit/receive rate limiting
LAN SAN
• VLAN assignments for NICs• VLAN tagging config for NICs
• Remote KVM IP settings• Call home behavior• Remote KVM firmware
• Server UUID• Serial over LAN settings• Boot order• IPMI settings• BIOS scrub actions• BIOS firmware• BIOS settings
• FC fabric assignments for HBAs
• Number of vHBAs• HBA WWN assignments• FC boot parameters• HBA firmware
• RAID settings• Disk scrub actions
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Stateless Configuration Management
Stateless Element Management
Network Policy
Storage Policy
Server Policy
SIM CARDIdentity for a Phone
UCS SERVICE PROFILEIdentity for a Server
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
SYSTEM CONFIGURES HARDWARE
AUTOMATICALLY
UCS Service Profiles
StorageSME
NetworkSME
ServerSME
SYSTEM CONFIGURES HARDWARE
AUTOMATICALLY
Application Profiles
Virtualization Policy
Network Policy
Storage Policy
Server Policy
SERVICE PROFILE TEMPLATES USED
TO CREATE UNIQUE SERVICE PROFILES
POLICIES USED TO CREATE SERVICE
PROFILE TEMPLATES
Server name UUID, MAC, WWNBoot informationLAN, SAN configFirmware policy
SERVER 1UUID, MAC, WWNBoot information
LAN, SAN configFirmware policy
SERVER 2UUID, MAC, WWNBoot information
LAN, SAN configFirmware policy
SERVER 3UUID, MAC, WWNBoot information
LAN, SAN configFirmware policy
SERVER 4UUID, MAC, WWNBoot information
LAN, SAN configFirmware policy
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
“Now, if new blade servers need to be added, almost anyone can plug a new blade into the chassis and deploy it from Cisco UCS Manager in under an hour...”
“Cisco UCS helps us deploy infrastructures five times faster, allowing our best engineers to work on customer-driven initiatives instead of data center deployment.”
“The model-based service profiles make it easier for junior engineers to provision new deployments, which enables our more experienced engineers to focus on more strategic initiatives.”
Average 83% Reduction in Provisioning Times BASED ON 107 CUSTOMER CASE STUDIES
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Ongoing Administration
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and
CoolingSystemManagement
Blade and Rack Servers Managed as Cohesive Resource Pool
Cisco® UCS Manager
Cisco UCS C-Series Rack-Optimized Servers
Cisco UCS B-Series Blade Servers
Service Profile: HR_App1VNIC1
MAC: 08:00:69:02:01:2EHR_WEB_VLAN (ID=50)
VNIC2MAC: 08:00:69:02:01:2FHR_DB_VLAN (ID=210)
HBA 1 and 2WWN: 5080020000075740WWN: 5080020000075741VSAN ID: 12
Boot Order: SANBIOS Settings:
Turbo OnHyperThreading On
Cisco UCS Service ProfileUnified Device Management
Network Policy
Storage Policy
Server Policy
Unified Management A Single Unified System for Blade and Rack
Servers
A Major Market Transformationin Unified Server Management
Benefits of Cisco UCS Manager and Service Profiles for Both Blade and
Rack-Optimized Servers
Add Capacity Without Complexity
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
UCS Configuration
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Servers
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and
CoolingSystemManagement
Server Cost Reduction
Virtual Interface Cards and Unified Fabric
BUY FEWERSERVERS
ELIMINATE I/O ADAPTERS
Pool and Reduce Hot Spares Using UCSM Service Profiles
Eliminate Management Servers
Improve Consolidation with Large Memory and Industry-leading Performance
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Virtual Interface CardsReplaces Traditional
Approach ofMultiple NICs and HBAs per Server:
SingleConnect
Over 256 Interfaces vs.
8 to 64 per2-Port Adapter
Up to 80 Gb Bandwidth vs. 20 Gb VM-FEX
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Eliminating Server I/O Adapters
1 x 1-Gbps Management2 x 1-Gbps Production Data
1 x 1-Gbps Production Data
1 x 1-Gbps vMotion
1 x 1-Gbps VM Console
1 x 1-Gbps VMkernel
2 x 8-Gbps Fibre Channel
Fibre Channel Top-of-Rack Switches
Ethernet Top-of-Rack Switches
Ethernet Management Network Switch
Traditional Rack Server Per Server Cisco UCS C-Series Rack Server
4 Physical NICs/HBAs 1
9 Cables 2
Cisco UCS Fabric Interconnects
2x 10-Gbps Unified Fabric Data and Management
Cisco Nexus Fabric Extenders
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Buy Fewer Servers
Hot SpareBurst Capacity SpareLive/Production
Total Servers: 18
Blade
Blade
Blade
Blade
Blade
Blade
Blade
Blade
Web
Rack
Rack
Rack
Rack
Rack
Database
Blade
Blade
Blade
Blade
Blade
Virtualized Apps
Blade
Blade
Blade
Blade
Web
Rack
Rack
Rack
Database
Blade
Blade
Blade
Virtualized Apps
Blade
Blade
Rack
Total Servers: 14
Blade
Spares Pool
Without UCS Service Profiles:Silos Individually Provisioned for Peak Demand and FailuresIdle Hotspare Servers Require Application-Specific HW and Firmware Image Configurations
With UCS Service Profiles:Configure and Provision Bare Metal on the Fly with Application-specific Service Profile TemplatesAvailability and Burst Capacity Delivered with Fewer Spares
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Buy Fewer ServersCISCO UCS: 126 WORLD RECORDS
Superior Technology Fueling Industry-leading Application Performance
Superior Performance• Improved end-user experiences• Increased business velocity
• Reduced software licensing costs• Reduced infrastructure footprint
31CPU
17Virtualization
/ Cloud
9Database
18Enterprise Application
20Enterprise
Middleware
22HPC
9Big
Data
Cisco UCS Benchmarks that held world record performance records as of date of publication . Details at http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html#~industry_benchmarks
Buy Fewer ServersCISCO UCS: 126 WORLD RECORDS
17 Virtualization
Fewer VMware Licenses
$995–$3,495+
$323–$874 Support
Superior Technology Fueling Industry-leading Application Performance
Cisco UCS Benchmarks that held world record performance records as of date of publication . Details at http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html#~industry_benchmarks
Infrastructure and Cabling
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and
CoolingSystemManagement
Infrastructure Cost Reduction
Unified Fabric for Blade and Rack Servers
ELIMINATECABLES
ELIMINATESWITCHES
Fewer Switches = Fewer Cables
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
UCS Cabling: Radical SimplificationTraditional Rack
Ad Hoc and Inconsistent
Traditional Blade
Structured, butSiloed and Complicated
Cisco UCS
Simplified
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
UCS Cabling: Radical Simplification
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Fabric Interconnects 0
Intra Chassis Switches 4
Chassis Management Module 4
Total Management Points 8
Single Point of Management32 BLADES: TRADITIONAL 32 BLADES: CISCO UCS
Fabric Interconnects 2
Intra Chassis Switches 0
Chassis Management Module 0
Total Management Points 1
Management Switch
LAN
SAN A
SAN B
LANManagement
Switch
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Doubling Servers = Doubling Management Points UCS = One Touch Point
Single Point of Management
Fabric Interconnects 0
Intra Chassis Switches 8
Chassis Management Module 8
Total Management Points 16
64 BLADES: TRADITIONAL 80 BLADES: UCSFabric Interconnects 2
Intra Chassis Switches 0
Chassis Management Module 0
Total Management Points 1
Management Switch
LAN
SAN A
SAN B
LANManagement
Switch
Management Switch LANSAN A
Management SwitchLAN SAN A
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Eliminating Complexity with Unified Fabric
Complexity in TraditionalEnvironments
Ethernet
Fibre Channel
Management
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Eliminating Complexity with Unified Fabric
Complexity in TraditionalEnvironments
Ethernet
Fibre Channel
Management
Single, Multi-Protocol FabricSingleConnect
Unified Fabric
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Eliminating Complexity with Unified Fabric
Complexity in TraditionalEnvironments One Network
FabricOne Network
One LayerSingleConnect
Ethernet
Fibre Channel
Management
Single, Multi-Protocol FabricSingleConnect
Physically Distributed,
Centrally Managed
Cisco Fabric Extender ArchitectureUnified Fabric
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
SingleConnect• Common access layer
networking model• Data, storage, and
management combined• Cable for bandwidth
vs. connectivity
Fabric-Based InfrastructureBLADE and RACK
Management
Ethernet
Storage
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Blade Infrastructure Costs: Chassis/SwitchingBLADE CHASSIS SAVINGS AT SCALE–BLADE SLOT SOLUTION
Cisco pricing MSRP on July 06 2016; HPE & Lenovo pricing publically available on June 30, 2016. All pricing is for blade chassis and networking only. Servers are not included.
Cisco UCS 5108:UCS 5108 chassis with UCS 6248 FI (Two Uplinks per FEX)
HPE c7000:HPE c7000 Plat Chassis with 2x VC Flex Fabric FlexFabric10Gb/24, OneView
Lenovo Flex:Lenovo Flex Chassis with 2x CN4093 Switches, One Management Node Every Four Chassis, FSM License Each Chassis
Number of Chassis Slots$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
13 14 15 16 17 24 32 40 48 55 56 64 72 80 88 96
HP c7000 with OneViewLenovo Flex SystemCisco UCS 5108
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Average 78% Reduction in Cabling with an Average Cost Savings of 68% BASED ON 33 AND 9 CUSTOMER CASE STUDIES, RESPECTIVELY
Simplified cable management: With a unified fabric design and integrated network and storage access, the new Cisco Unified Computing System deployment uses 66 percent less cabling.
… Schrey found a key selling point in the system’s unification services, which aggregate server cables including Ethernet and fiber channels. “Multiple fabrics are a lot more costly and can be difficult to manage, so having the unified fabric option was ideal.” Florida Institute of Technology Aviation
Cable management was an ongoing challenge in the previous environment. “With its integrated network and storage access, Cisco UCS required the fewest cables to purchase and manage of any platform we evaluated.”
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Power and Cooling
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and
CoolingSystemManagement
Power and Cooling Cost Reduction
ELIMINATEINFRASTRUCTURE
Unified Fabric for Blade and Rack Servers
Fewer Switches
Fewer Servers
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
• Smaller blade server increments reduces“stranded capacity”
• Fewer adapters to supportI/O requirements
• Easier power management with UCS Manager• No extra software to buy saving
both CapEx and OpEx
• Industry-leading virtualization performance improves server consolidation ratios
• Fewer switches with aUnified Fabric• In the chassis and ToR
• Fewer cables for better airflow through the rack
Power and CoolingSYSTEM-LEVEL SAVINGS
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Average 49% Reduction in Power and Cooling Costs BASED ON 71 CUSTOMER CASE STUDIES
“We funded the implementation of Cisco UCS with an energy efficiency grant from Salix Finance and The Higher Education Funding Council for England. So far, we’ve seen a 10 percent reduction in power usage, and we expect the solution to pay for itself within 12 months.”
The significant electricity, power, and cooling savings that will result from the integration of UCS into its server operations positions MnDOT for eligibility for a significant rebate, dependent on the energy savings that are being monitored for the next two years.
Energy savings, in particular, have been impressive both in terms of reduced power consumption and cooling requirements. Hi3G Access AB
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
System Management
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and
CoolingSystemManagement
System Management Software
UCS Manager Embedded in the Product, No Additional Charge
ELIMINATEMANAGEMENT SERVERS
ELIMINATE SYSTEMS MANAGEMENT LICENSING
UCS Manager Runs in the Fabric Interconnects, Accessed via API
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
System Management
True “Single Pane ofGlass” ManagementUCS Manager for a Single Domain
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
System Management
True “Single Pane ofGlass” ManagementUCS Manager for a Single DomainUCS Central Across Multiple Domains
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Industry-Leading Compute Infrastructure APIStandards-Based XML API Presents Bi-Directional Single Interface to Entire Solution
UCS Offers the Customers the Broadest Choiceof Cisco or Third-Party Management Tools
UCS CLI UCS Manager UCS Central UCS Director Third Party Customer
XML API
PowerShell, Perl, Python, etc.UCS Platform Emulator
UCSM Single UCS Domain UCSM Data Center 1 UCSM Data Center 2, 3,…
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Cisco UCS: Systems Management Choice
Seamless Management Across Global Operations
Automated Infrastructure Deployment
Consistent InfrastructurePolicies Enforce Best PracticesManage Hardware with the Flexibility of Software
Cisco Unified Computing System Management Ecosystem: Service Orchestration, Provisioning and Configuration, and Monitoring
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Extend SME Reach and Scale
• Unifies management of multiple UCS domains and thousands of servers
• Centralizes global policies, service profiles, ID pools, and templates
• Simplifies global operations with centralized inventory, faults, logs, and server consoles
• Foundation for efficient global administration, high availability, and workload mobility
• Built on UCS Manager technology; combines local performance and tiered control
• Model-based API for large scaleautomation and integration
UCS CentralADFADFAADFADFAADFADFA
UCS Manager
ADFADFAADFADFAADFADFA
Data Center 1
UCS Manager
ADFADFAADFADFAADFADFA
Data Center 2
UCS Manager
ADFADFAADFADFAADFADFA
Data Center 4
UCS Manager
ADFADFAADFADFAADFADFA
Data Center 3
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
“Cisco UCS has helped to revitalize our operations. We can focus on delivering higher-value, innovative new services to citizens and spend less time troubleshooting issues and performing routine tasks.” Country Fire Authority, Melbourne
“Service profiles have already cut firmware upgrade time from 16 hours to 2 hours— with no additional headcount required.”
“The team tells me that UCS is easier and faster to manage than other servers due to Cisco UCS Manager with service profiles,” Heiden says. “They are really happy with it and we freed up resources for other important projects.”
Average 62% Reduction of Ongoing Administrative/Management Costs BASED ON 56 CUSTOMER CASE STUDIES
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Real World TCO Examples
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and
CoolingSystemManagement
$1,814,456 $272,990
$245,195
$214,253
$14,531 $131,820 $935,667
Loughborough University
UC
S So
lutio
n
Networking, Cablingand Warranty
Power andCooling
Servers and Warranty
ProvisioningVirtualization
Software
Comparison of existing 47 rack servers and associated switching infrastructure plus projected growth transitioning to Cisco UCS B200. 5-year lifecycle. Study conducted May 1, 2012 to July 26, 2012.
Exis
ting
Rac
kmou
nt S
olut
ion
$871,476Savings
$2.0M
$1.8M
$1.6M
$1.2M
$0.8M
$0.6M
$0.4M
$0
$1.4M
$1.0M
$0.2M
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Loughborough University
“When we compared the legacy server and network with one based on Cisco UCS, TCO effectively halves over a five-year investment lifecycle.”Dr. Phil RichardsDirector of IT, Loughborough University
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
5-Year TCO• 48% overall savings• $18,542 5-year per node
overall savings
Loughborough University
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Savings BreakdownServer hardware and warranty 38%
Switch hardware and warranty, cabling 80%
Power and cooling 49%
Initial provisioning and ongoing server and networking administration
79%
Virtualization software licensesand warranty
39%
UCS S-SeriesFourthGeneration UCS
Cisco UCS Product Portfolio
HyperFlexSystems
UCS Mini &UCS E-Series
UCS Integrated Infrastructure Solutions
Mainstream Computing
Data Intensive
ComputingHyperconverged
InfrastructureConverged
InfrastructureROBO
UNIFIED MANAGEMENT
UCS MiniB200 M3/M4 Blade Server
B420 M3 Blade Server
C240 M3/M4 Rack Server
UCS Manager 3.0
C220 M3/M4 Rack Server6324 Fabric Interconnects
Enterprise Capability at Edge Scale
Connect up to 7 C-Series rack servers for expanded capacity
New architectural entry point for Unified Computing
UCS in an All-in-One package:
• Compute• Networking• UCS Management• Unified Computing in 6U• Chassis-Integrated Fabric
Interconnects• Standard UCS Blades / Fans
/ Power Supplies
UCS Mini
Cisco UCS E-Series PortfolioSc
alab
ility
• SKU: UCS-E160D-M2/K9
• Price: $5130*• Cores: 6• RAM: 8-48 GB
(3 DIMMs)• HDD: 3
hard-drives, available in SSD, SAS, and SATA options
• SKU: UCS-E180D-M2/K9
• Price: $5849*• Cores: 8• RAM: 8-48 GB
(3 DIMMs)• HDD: 3
hard-drives, available in SSD, SAS, and SATA options
• SKU: UCS-EN120S-M2/K9
• Price: $3400*• Cores: 2• RAM: 4-16 GB
(2 DIMMs)• HDD: 2
hard-drives, available in2 SAS and SATA options
• SKU: UCS-EN120E
• Price: $1495-$3000
• Cores: 2• RAM: 4-8 GB
(1 DIMM)• HDD: up to 200
GB SSD storage
• SKU: UCS-EN140N
• Price: $1495*• Cores: 4• RAM: 4-8 GB
(1DIMM)• HDD: up to 200
GB SSD storage
Cisco UCS-E140S
Cisco UCS-E160D
Cisco UCS-E180DServersNetwork Compute Engines
• SKU: UCS-E140S-M2/K9
• Price: $3870*• Cores: 4• RAM: 8-16 GB
(2 DIMMs)• HDD: 2
hard-drives, available in3 SSD, SAS, and SATA options
Feature Richness* Hard drives not included; list prices
Cisco UCS-EN120E Cisco UCS-EN140N
Cisco UCS-EN120S
UCS C460 M4Mission-Critical, 4-Socket Server for Large, CPU-Intensive Applications
UCS Compute PortfolioPerformance Optimized for Bare Metal, Virtualized, and Cloud Applications
UCS B420 M4Enterprise Class, 4-Socket Blade for Large, Memory-Intensive Bare Metal and Virtualized Applications
UCS B260 M4Mission-Critical, 2-Socket
Blade for Large, CPU-Intensive Bare Metal and Virtualized Applications
UCS B460 M4Mission-Critical, 4-Socket
Blade for Large, CPU-Intensive Bare Metal and Virtualized Applications
UCS C240 M4Ideal Platform for Big Data, ERP,
and Database Applications
UCS B200 M4Optimal Choice for VDI, Private Cloud, or Dense Virtualization/
Consolidation Workloads
UCS C220 M4Versatile, General Purpose Enterprise Infrastructure, and Application Server
UCS C3160Ideal Capacity-Optimized Platform for Large Object Storage at Scale
CLOUD SCALE ENTERPRISE PERFORMANCE INTENSIVE / MISSION CRITICAL
RAC
KBL
ADE
Cisco UCS Integrated Infrastructure SolutionsCisco is the leader in integrated systems
FlexPod HDS UCP Select SmartStack VersaStack
Cisco UCS for Red
Hat OpenStack
Cisco UCS DirectorCisco UCS® Cisco
Nexus®
NetApp
Vblock
VCE
Cisco Solutions for VSPEX
EMC Hitachi NimbleStorage IBM
Red Hat
OpenStack
Hyperconvergence Meets Unified ComputingHyperFlex HX-Series
HCI Built on Cisco UCS
UnifiedFabric
Integrated Compute
Centralized Management
Optimized for Virtualization
Scale Without Complexity
Low LatencyPhysical & Virtual
Data & Management
Proven PerformanceEnterprise ReliabilityBlades & Rack Mount
Complete HW AbstractionPolicy & Profile Driven
Optimized for Scale
Comprehensive Hypervisor Integration
Native I/O VirtualizationHypervisor Switching in HW
Maintains Single Point of Management
Self-IntegratingFewer Components
HyperFlex System – What’s the “appliance”?
Fabric Interconnects
HX-240 or 220 Nodes
UCS B-Series Blades
Hyperflex – The Next Generation Data Platform
Independent Scaling andScale Out Architecture Predictable, Pay-as-You-Grow Efficiency
Enterprise Storage FeaturesCustom Built, Log Structured File System
with Flash, Dedup and Compression Pointer-Based Snapshot
Near Instant Clones
Enterprise Data Protection
Highly Available/Self-Healing Single Button Non-Disruptive Rolling UpgradesCall Home and Onsite 24x7 Support Available
Single Point of Management
Integrated into vCenterRobust Reporting and Analytics
Introducing Cisco UCS S-Series
VersatilityModular Options to Power
Every Workload
Efficiency56% TCO Advantage
Over Cloud
Rapid ScalingPetabytes in Minutes
Scale like cloud with UCSM; pay as you grow…bring the cisco capital thing in here as a payoff...new consumption model; need a slide on consumption model/consume as you go….
Cisco UCS S3260: Modular Platform
Massive Capacity• 600TB data storage
capacity in 4U• Up to 90TB SSD Flash
LowerCapex34%
Multi-Node Power• Single or Dual Server Options
• New cache acceleration capabilities with NVMe and Fusion IoMemory
I/O flexibility• 40Gb Cisco Virtual Interface
Card (VIC) Technology • 256 virtual adapters per node
plus 16Gb native Fabre Channel options
Total Automation• Scale to Petabytes in
minutes with UCS Manager
• Cisco SystemLink Technology with flexible storage profiles
Lower OngoingManagement80% Less
Cabling70% LessSpace60% Lower
Power59%
Significant Benefits Compared to Conventional 2RU Servers
Versatility for All Data-Intensive ApplicationsVideo Analysis
• Facial recognition• Retail traffic analysis• Roadway monitoring
Dual Server Nodes
72 CPU Cores
Compute Intensive
Bulk Object Storage
• Online check deposit images
• Medical imaging• Sensor data
600 Terabytes Raw Storage
1G or 4G RAID Cache
Capacity Play
Business Analytics
• Recommendation engines• Fraud detection• Network security
1.6TB NVMe
2 x Fusion ioMemory3 PX
90 TB SSD Flash
Cache Optimized
Data Protection
• Consolidated backup target • Multi-site replication• De-staging to cold storage
160 GB Aggregate VIC I/O
8 and 16GB Fiber Channel PCIe
I/O Intensive
FREESTANDING INFRASTRUCTURE
INTEGRATED INFRASTRUCTURE SCALE OUT HYPERCONVERGED
Supporting Diversity with One Operating Model
ONE SYSTEM, ONE OPERATING MODEL
FREESTANDING INFRASTRUCTURE
INTEGRATED INFRASTRUCTURE SCALE OUT HYPERCONVERGED
ONE SYSTEM, ONE OPERATING MODEL
FREESTANDINGINFRASTRUCTURE
INTEGRATED INFRASTRUCTURE SCALE OUT HYPERCONVERGED
Fog-Edge Cloud
Cisco UCS: One System for All Workloads
Core Data Center
UCS S-Series Modular Servers
Cisco UCS Blade and Rack Cisco
HyperFlex
Real Innovation Improves TCOTr
aditi
onal
Sol
utio
n
UC
S So
lutio
n
Unified Fabric• Radical infrastructure simplification• Efficient scaling• High performance
SingleConnect,Networking, Cabling
and Warranty Power andCooling
Servers and Warranty
Unified Management• Embedded device management• Self-integrating• Stateless• Automated• Programmable
Provisioning andOngoing Administration
Systems Management Software
Provisioning Infrastructure and Cabling
Real WorldTCO Examples
Ongoing Administration Servers Power and Cooling System
Management
Cisco UCS: Driving Business OutcomesProven value and over 48,000 customers world wide
“We’re able to offer leading-edge solutions to our customers and continue to expand our business.”
Reduction in Provisioning
Times
83%Reduction of Management
Costs
62%Reduction of Power and
Cooling Costs
49%Cabling
Reduction
78%World-record Performance Benchmarks
125+
“Our Cisco Unified Computing System decision is a game-changer.”
Wes WrightCIO, Seattle Children’s
Martin BreslinInfrastructure Architect, SEI
“With Cisco UCS, we can adapt much more quickly to user demand.”
Mark AdamsVP Information Technology, HireRight
Source: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks
Buy Fewer ServersCISCO UCS: 126 WORLD RECORDS
Superior Technology Fueling Industry-leading Application Performance
Superior Performance• Improved end-user experiences• Increased business velocity
• Reduced software licensing costs• Reduced infrastructure footprint
31CPU
17Virtualization
/ Cloud
9Database
18Enterprise Application
20Enterprise
Middleware
22HPC
9Big
Data
PSO 9Cisco UCS Benchmarks that held world record performance records as of date of publication . Details at http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html#~industry_benchmarks
100© 2013-2014 Cisco and/or its affiliates. All rights reserved. 1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q4, March 2015, Vendor Revenue Share
Cisco UCS #2 in Worldwide X86 Blade Server Market: 5 Years Ago vs. Current Vendor Shares
9.6% 14.0%9.4%
14.3%19.4% 5.1%
50.4%
39.6%
11.2%27.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
CiscoHPLenovoDellOthers
Others
Q2CY11 2CQ16
Q2CY11 vs Q2CY16
Others
Source: IDC WW Quarterly Server Tracker, Sep 2016, Factory Revenue
Cisco Confidential 101© 2013-2014 Cisco and/or its affiliates. All rights reserved.
It’s not my fault being the biggest and the strongest.
I don’t even exercise!
Cisco Confidential 102© 2013-2014 Cisco and/or its affiliates. All rights reserved.http://www.imdb.com/title/tt0093779/?ref_=nv_sr_1
Cisco Confidential 103© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Hello.My name is Inigo Montoya.
You killed my father.Prepare to die.
Thank You and Next Steps
Brian [email protected]
Contact Your Cisco Partnerhttps://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do
www.
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