Cisco IP Video/Audio Conferencing€¦ · © 2001, Cisco Systems, Inc. All rights reserved. 3 Cisco...

1© 2001, Cisco Systems, Inc. All rights reserved.

Cisco IP Video/AudioConferencing


Agenda

• Cisco AVVID Framework

• Videoconferencing Market

• Videoconferencing Applications

• Cisco IP/VC Product Family

• Cisco Audio Conferencing

• Sample Deployments


Cisco AVVID

The Cisco Architecture for Voice, Videoand Integrated Data (AVVID) is the

foundation of converged enterprisecommunication networks.


IP Communications System—OptimizesBusiness Communications

IPTelephony

IPTelephony

VoiceInfrastructure

VoiceInfrastructure

IPVideo/Audioconferencing

IPVideo/Audioconferencing

ContactCenter

ContactCenter

Unified Communications

Unified Communications

u Leverage CiscoArchitecture for Voice,Video and IntegratedData (AVVID): anenterprise wide, open,standards basedarchitecture

u Deliver cost effective,reliable systems thatscale with theorganizations needs

u Maximizeproductivityand enhancecustomerservice

u Leverage thedata networkinvestment

Cisco AVVID

IP Communications


Videoconferencing Market


The Trend Towards IP Networks

CY2002 Statistics for Videoconferencing

– Videoconferencing EP business is over $800 million growing at 12% annually

– 90% of all units shipped are H.323 enabled

– 53% Group Sys. Vs. 47% Desktop sys

– Increased Return On Investment model

Source – Wainhouse Research


100%

80%

60%

40%

20%

0%Y00 Y01 Y02 Y03 Y04 Y05 Y06

IP

ISDN

“By 2003, 50% of all Videoconferencing EndPoints Will Be Connected to the IP Network”

Source: Andrew Davis—Wainhouse Research (October 2002)

ISDN to IP Network Transformation


Why a Converged Network?

• Circuit Switched – H.320

Older technology - Standalone application

Increased capital and operational costs

Voice focused networks

• Packet Switched – H.323

The future Communications Network = Convergence

Scaled Manageability: Lower Cost/Unit for deployment

Integrated solutions with video, telephony,multicasting, caching, browser add value to the overallapplication experience

Data focused IP enabled networks- Ethernet, ATM, FRS


Old World: ISDN Video Network (H.320)

H.320 H.320

H.320

District Office

Remote Office

H.320 H.320

H.320

H.320

Remote Office

OtherSites

PSTN

MCU


Development Center Home Office

CorporateHeadquarters

New World: IPVC Video Network (H.323)

• Customer locations constant• LAN/WAN Configuration• Local Area Network at each site• Wide Area Network connects all sites

MCU

WANWAN

Branch Office


VideoconferencingApplications


Videoconferencing Applications

• Distance education

• Business meetings

• Customer service

• Telemedicine

• Human resources

• Corporatecommunication


Videoconferencing Markets

Business MeetingsBusiness Meetings

Customer ServiceCustomer Service

TeleconsultationTeleconsultation

Human ResourcesHuman Resources

CorporateCommunicationsCorporateCommunications

E-LearningE-Learning

Application/Vertical MarketsApplication/Vertical Markets

FinancialServicesFinancialServices HealthcareHealthcare

RetailServices

RetailServices ManufacturingManufacturing EducationEducation

XX XX XX XX XX

XX XX XX XX XX

XX

XX XX XX XX XX

XX XX XX XX

XX XX XX XX XX

XX

XX

141414© 2001, Cisco Systems, Inc. All rights reserved.Development Center Home Office

CorporateHeadquarters

Product Development

• Reduce travel with virtualteam meetings

• Use data, voice, and videocollaboration

• Install videoconferencingbridge to support multi-location meetings

• Use gateway to tie intoexisting ISDN networks

Cisco IP/VC MCU

WAN

SolutionSolution

WAN

Branch Office


Education

• Videoconferencing solutionprovides for live, interactiveinstruction

• Bring teachers to students invirtual classrooms

• Students stay in their schools• Teachers don’t have to roam

school to school WAN

SolutionSolution

WAN

U N I V E R S I T YU N I V E R S I T Y

School A School B School C

University

Cisco IP/VC MCU


Education: Leveling the playing field

• Increase teachers development and skills

• Increase individuals contribution toorganization

• Make the most of limited resources

• Reduce barriers to education – time ormoney

• Provide a level playing field

• Increase student learning opportunities


Telemedicine

• Videoconferencing providesfor live, interactive presencein the operating room

• Remote consultationperformed by specialists

• Patients stay in a local hospital• Medical experts advise during

complicated surgeries WAN

SolutionSolution

Operating Room Remote Clinic Emergency

Medical Center

MEDICAL CENTER

Cisco IP/VC MCU


Residential

• Video “telephony” provides forlive, interactive communication

• Bring families together to visitand share

• Replaces the telephone andcomplements instantmessaging

WAN

SolutionSolution

WAN

Service Provider Core

Cisco Infrastructure including IP/VC

GW

MCU

GK


Cisco IP/VC Product Family

• Network solutionsfor H.323-basedvideoconferencing

• Enables interactivevideo over IP networks

• Provides solutions foreducation, business,medicine andgovernment


Introducing the IP/VC Family

• Cisco MultimediaConference Manager

H.323 Gatekeeper/Proxy

• Cisco IP/VC 3540Multipoint control unit

H.320 to H.323 gateway

T.120 data conferencing server

Rate Matching

• Cisco IP/VC 3511Multipoint control unit

• Cisco IP/VC 3521, 3526H.320 to H.323 gateways

Choice of PackagesChoice of PackagesMulti-Function Modular

Single-Function Compact


H.323/H.320 Gateway

IP/VC 352xIP/VC 3540IP/VC 352xIP/VC 3540

H.323 MCU

IP/VC 3511IP/VC 3540IP/VC 3511IP/VC 3540

H.323Group System

H.323Desktop

H.323Desktop

H.323Desktop

An IP/VC-Based EnterpriseVideoconferencing Network

GK/ProxyMCMMCM

GK/ProxyMCMMCM

VTA

H.320Room System

IP/VC 3530IP/VC 3530

H.320Room System H.320

MCU

ISDN

H.320Desktop Analog

Phone

PSTN

IPWAN


Cisco IP/VC Ecosystem

Cisco IP/VC FamilySupports H.323

Compliant Endpoints

Cisco IP/VC FamilySupports H.323

Compliant Endpoints

IP/VC CompatibleSchedulingSolutions

IP/VC CompatibleSchedulingSolutions


Strategic Collaboration

• Cisco AVVID Partner

Video Systems AVVID Verified

Interoperability with Cisco IPVC

• Cisco iQ EcoSystem Partner

iQ = “Internet Quotient”

Internet Focused Business Alliance

Complementary Products & Solutions


Cisco AVVID Partner Program

• Deploy voice, video and datasolutions on an open,standards-based architecture

• Deliver tested, verifiedproducts and services

• Provide interoperability andco-marketing with partners


Why Choose Cisco?

• Customer Benefits• “Network of Networks”

•Voice and Video integration through AVVID

•Design expertise for real-time IP networks

•Intelligent network services

•Quality of Service

• Customer Benefits• “Network of Networks”

•Voice and Video integration through AVVID

•Design expertise for real-time IP networks

•Intelligent network services

•Quality of Service

• Network management for video

• Open, standards-based

• Investment protection forH.320 equipment

• Interoperability through H.323

• Cisco SMARTnet serviceand support Migration paths

• Videoconferencing, broadcastingand video on-demand

• Scalable solutions

• High availability


IP Video CommunicationHard Cost Savings

• Reduced wiring in new buildings(labor and materials) – Voice, Video,Data on one network

• Reduced training and educationexpenses

• Reduced communications expenses

• IT staff consolidationT&E CostsT&E Costs

NetworkNetworkAdministrationAdministration

Equipment andEquipment andMaintenanceMaintenance


IP Video CommunicationStrategic Benefits

• Increased employee productivity

• Increased employee morale

• More opportunities to share bestpractices, information

• Improved internal and externalcustomer service

• Better use of IT, network andhuman resources


IP Audio Conferencing


CCC Overview

• IP-based audio conferencing solution

• Brings participant from IP and PSTN into a singleconference

• Works with Cisco CallManager

• Supports up to maximum of 100 ports

• Simple web-based user interface for scheduling

• Single point user accounts and permissionsmanaged from CallManager

• Cisco IP phone services integration

Enterprise Productivity Application


Primary Benefits

Scalability & Flexibility:

Scale from 20 ports to 100 ports. Flexibility to build as they grow. Customers can purchase licensesin increments of 10, 40, or 80 ports.

Simplified Administration

Directory integration simplifies user account and policies management and eliminates potential ofmiss configurations and errors.

Lower Cost of Ownership

CCC is a complete system and can support up to 100 ports on a single Windows 2000 based Intelsystem, it eliminates the need to deploy and manage multiple devices.

Interoperability

It interoperates with IP networks and the public switched telephone network (PSTN), henceconference participants can join regardless of location.

Business Benefits

- Allows IP and legacy phones to come together in a single meeting.

- scalable cost effective

- seamless administration ease of installation/maintenance


Security Features

• User Login

User-id and password to schedule or modify conference

• Conference ID

Assign an ID to conference

• Password Protected Conferences

Assign passwords to conference to restrict unauthorized access.

• First In Conference Notification

• Entry/Exit Tones

Distinct entry and exit tones are played into the conference whensomeone joins or leaves that conference

• Hide conference (privacy)

Conferences visible to only conference creator and administrator.


• ROI ExampleONLY

• (Use on-line ROI Calculator forspecific customer ROI)

Return On Investment (ROI)

Conferences Per Month 400

Average duration of conference call (min) 60Average # of participant per conference 6

Total Minutes utilited Per Month 144000

Service Provider Per/min/user charges $0.12

Total Monthly conferencing Expense $17,280

One Time Capital Expense List Price

Cost of the systems ( CCC SW + Server) 100 ports $78,000Cost of Two CallManager (SW + Server) $23,990

Cost of GW w/ 2 PRI ports $14,000Total One time expenses $115,990

Recurring Charges

PRI line Charges (Monthly Recurring) $1,600Support & Administration $4,000

Other Charges $0

Average Monthly Recurring Expenses $5,600Monthly Saviings $11,680

ROI on Capital Equip. Expense (Months) 9.93

Complete ROI tool availableOnwww.cisco.com/parnter/cnic .

Plus:ü leverage Network resourcesü Network savingsü Simple Administrationü Business productivityü Future Proof


ROI Case Study


IP Video Communications ROI Example

($40,000)New materials, authoring etcProduction Costs

Yearly

PCs, upgrades, network, A/Vequipment, training

30% of total (per Merril Lynch)

% time wasted – material not needed,taught too early, etc

Approx. $2,500/trip; 2 trips/year, 10days total, plus misc. charges

100 junior, 10 senior

CONDITIONS

174%, 456%1-year, 5-year ROI

($120,000)On-Going maintenance

7 monthsTime-to-Breakeven

$380,000Savings Year 1

($520,000)Additional investments*

$280,000Improved Achievement

$90,000Time Savings

$570,000Travel Costs

110Number of trainees

DATAPARAMETER

* Assumes company has reasonable PCs and network abilities


IP Video Communications ROIProductivity Improvement Example

Boost Sales Productivity and Revenues:

83% of 500 sales employees are expected to make $1million sales quota based on traditional methods. Byusing e-Communication, the company expects toimprove the product training process, give reps moreface time with customers, and increase % of quotamakers from 83% to 93%.

$50M$ Improvement

$465M93% quota revenues


$1 MSales Quota per rep

500Sales staff


IP Video Communications ROI CaseStudy—Cisco & E-learning

Sales Force:

• $30M in hard savings & productivity

Engineering:


Manufacturing:


Other:


Total Savings

$42M in FY2001


ROI Case Study— Dept of Veteran Affairs

Challenge:

• Build VA Learning University(VALU) Distance Learning Programto ensure optimal workforceproductivity and skill set inresponse to sector dynamics

Dramatic governmental change

Changing employee skillrequirements

Reduced budgets for employeerecruitment, training andretention

Solution:

Cisco IP/TV broadcast servers for VoD andstreaming video

CDM distributes content to CEs at 100+ sites

3640 routers provide remote site connectivity

2 CSS 11000 switches and 2 Content Routersprovide availability and redundancy

Catalyst 3524 switch provides L2/3 IPservices

• VA expects VALU Distance Learning Program to reduce cost per veteran anddependent customers by reducing amount of time required for training.Reductions in travel and required time can be directly translated into “recovered”or “avoided” dollars associated with overall VA training.


Measuring ROI:Measuring ROI:


IP Video Communications ROI Example

($40,000)New materials, authoring etcProduction Costs

Yearly

PCs, upgrades, network, A/Vequipment, training

30% of total (per Merril Lynch)

% time wasted – material not needed,taught too early, etc

Approx. $2,500/trip; 2 trips/year, 10days total, plus misc. charges

100 junior, 10 senior

CONDITIONS

174%, 456%1-year, 5-year ROI

($120,000)On-Going maintenance

7 monthsTime-to-Breakeven

$380,000Savings Year 1

($520,000)Additional investments*

$280,000Improved Achievement

$90,000Time Savings

$570,000Travel Costs

110Number of trainees

DATAPARAMETER

* Assumes company has reasonable PCs and network abilities


IP Video Communications ROIProductivity Improvement Example

Boost Sales Productivity and Revenues:

83% of 500 sales employees are expected to make $1million sales quota based on traditional methods. Byusing e-Communication, the company expects toimprove the product training process, give reps moreface time with customers, and increase % of quotamakers from 83% to 93%.

$50M$ Improvement



$1 MSales Quota per rep

500Sales staff


IP Video Communications ROI CaseStudy—Cisco & E-learning

Sales Force:


Engineering:


Manufacturing:


Other:


Total Savings

$42M in FY2001


ROI Case Study— Dept of Veteran Affairs

Challenge:

• Build VA Learning University(VALU) Distance Learning Programto ensure optimal workforceproductivity and skill set inresponse to sector dynamics

Dramatic governmental change

Changing employee skillrequirements

Reduced budgets for employeerecruitment, training andretention

Solution:

Cisco IP/TV broadcast servers for VoD andstreaming video

CDM distributes content to CEs at 100+ sites

3640 routers provide remote site connectivity

2 CSS 11000 switches and 2 Content Routersprovide availability and redundancy

Catalyst 3524 switch provides L2/3 IPservices





Challenges:• Increase professional staff development• Reduce time spent traveling between campuses• Improve quality and increase use of video throughout campuses

Solution:

• Distribute videoconferencing throughout campuses

• Deploy Cisco IP/VC videoconferencing infrastructure for multi-conferencing

• Leverage network QoS to provide high-quality performance

• Reduced costs associated with staff development

• Increased productivity

• Higher-informed and skilled workforce

• Reduced costs associated with staff development

• Increased productivity

• Higher-informed and skilled workforce


ROI Case Study—

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