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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 We Can. Cisco Partner Day 2011 Nis Sorensen Technical Solutions Architect email: [email protected]
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
We Can.
Cisco Partner Day2011
Nis SorensenTechnical Solutions Architectemail: [email protected]
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 2
Business Relevance InitiativesStrategic initiativesReactive business opportunities & market change
Agenda
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 3
Business Relevance InitiativesStrategic initiativesReactive business opportunities & market change
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Business relevance applicationsCollaborationEnterprise Resource Planning, e.g.
SAPOracle FinanceMicrosoft Dynamics
Engagement system: CRM, SRM, Call Centre
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Most companies already have the Business Relevant Applications they need, e.g.
Enterprise Resource PlanningCustomer Relationship ManagementContent Management Systems
But typically they do not have them integrated for modern mobility users
Important business applications not available on mobile devices
using their highly desired brand and typeCreates challenges for enterprise management in form of rapidly change in requirementsSecurity concerns
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 6
66% of employees said they would take a job with less pay and more flexibility in device usage, access to social media, and
mobility than a higher-paying job without such flexibility
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Text Voice, Video
Num
ber o
f Par
ticip
ants
Collaborative ToolsO
neM
any
Expanding Collaboration to include Broader, Richer Interactions
Document Sharing and Email is no longer Sufficient
Documents
IMEmail
PersonalTelepresence
Voicemail
Discussion Forums
StreamingVideo
Wikis Blogs Contact Center
Conferencing
Social Networking
Desktop Video
Group Telepresence
Video Events
Social Video
Voice
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Video from connecting devices to connecting people
will beof all INTERNET TRAFFIC90% VIDEOVIDEO already accounts for MORE THAN HALF of all internet traffic today
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
from virtualized applications to virtualized experiencesVirtual
will ownof BUSINESSES 20% NO IT ASSETS
20%Hosted Desktop Model by 2014 by 2012
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Get to know the business application ownersThese people know much longer in advance, when their requirements demand changes in the IT infrastructureCollaborate with these people.
enable them faster, easier and more cost efficient ways to market
Understanding the business application requirements enables you sell deeper into the organization
Understand the customer application / infrastructure life cycle
Servers is typically written off the books in three yearsThe more business critical the solution is, the longer the sales cycle The chance of winning a deal is lower, when we first know about the opportunity when receiving the RfP
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Understand software license policySoftware license policy can have large influence on the proposed infrastructure
Typical software license strategiesPer user / seatPer processor / socketPer corePer virtual machineEnterprise licenses is often negotiated on volume.
Larger volume, larger discountLower volume, lower total license cost
Service and support can be significant cost per year
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Business Relevance InitiativesStrategic initiativesReactive business opportunities & market change
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
$-
$50
$100
$150
$200
$250
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
FY11 FY12
Data Center Borderless Network Collaboration
$55M
$79M
$108M
$134M
$156M
$192M
$22M$7M
FY11 FY12
DC $130M $390M
Borderless NW $15M $61M
Collaboration $17M $140M
Total: $162M $591M
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Ecosystem Thin Clients
Cisco Clients CUPC MSOffice Video
Desktop Virtualization S/WVMWare/Citrix
VirtualizedData Center
Virtual CUCM
Virtual QUAD
Microsoft OS
HypervisorVMWare/Citrix
FCFC
Virtualization Aware Network
Thin Clients
Business Tablets
IP Phones
Virtualized Endpoint
WyseDevon IT
iGEL
End-to-End Security, Management and Automation
Tandberg Endpoints
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
FlexPod Cisco, NetApp & VMwarehttp://www.netapp.com/us/technology/flexpod/http://www.netapp.com/us/cisco-vmware/
Vblock VCE, VMware, Cisco & EMChttp://www.vce.com/http://nickapedia.com/2011/01/22/the-vce-model-yes-it-is-different/
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 18
Business Relevance InitiativesStrategic initiativesReactive business opportunities & market change
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
last several yearsOnly a little speed bumpDoubling the number of cores: 4 core / 8 thread
CPU type Core / thread SPECint CPU SPECint CoreItanium 9360 4/8 64.3 16.1Itanium 9140M 2/4 30,5 14,5Xeon 5690 6/12 201 33,5Xeon 5675 6/12 191 31.8Xeon 5680 6/12 178 29,7
Microsoft has also stopped support of Itanium
No Red Hat Linux any longer
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
135 215 329 408 470 5971285
20802518
5100
0
1000
2000
3000
4000
5000
6000
Xeon 1.26 512KB L2
(2001)
Xeon 2.20 512KB L2
(2002)
Xeon 3.06 1M L3 (2003)
Xeon 3.20 2M L3 (2004)
Xeon 3.60 1M L2 (2004)
Xeon 3.60 2M L2 (2005)
Xeon 3.00 4M L2 DC
(2006)
Xeon 3.00 8M L2 QC
(2007)
Xeon 3.33 12M L2 QC
(2008)
Xeon 2.93 8ML3 QC
(2009)
ERP - SAP-SD 2-TierSingle CoreDual CoreQuad CoreQuad Core (New)
Higher is better
Lot of old slow, electrical power demanding servers to be replaced
Xeon® 5160
Xeon® 5365
Xeon® 5470
Xeon® 5570
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
How can a customer get more compute capacity out of their data center?
Limitation of total electrical power delivered to data centerLimitation of floor space in data center
Business opportunityAnalyze current deployed IT equipment
Identify equipment with high power consumption relative to compute powerIdentify layout and show advantage of Cisco Unified Fabric
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Traditional Design Unified Fabric Comparison
Rack Count 135 72 63 Fewer
Fiber (48) 4320 10085172 Fewer
Copper (24) 2160 300
Power
Facility (kW) 1000
Storage (kW) 247 210
DC Network (kW) 186 80
Other Network (kW) 79 79
Available for Servers (kW) 488 630 129%
~30% More Power for Servers
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How to get help from Cisco
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Contact the Cisco Account Manager for the opportunity
Contact Rune Kongsrud & Per Bakke
I can engage with you and your customerEmailPhone conversationWebExTelePresenseVisit at customer premises
You can request my assistance
Thank you.
