Paula Dowdy, SVP, Cloud, Software and Managed Services Peder Ulander, VP, Cloud Portfolio GTM StrategyApril 2016
Cisco’s Cloud Strategy
One Cloud Story….
Public Clouds
EnterprisePrivateClouds
SAASCisco PoweredPartners
INTERCLOUD
Enabling our Customers exploit the Cloud
Show me the money (today and tomorrow)
Compute, Network, Storage
Hypervisor
Virtual Machine
Operating System
‘vApps’
Orchestration and Mgmt
StorageBlock
File
Object
Workloads
Virtualized / Cloud Stack (2003–Today)
Configuration Management
Container Stack(The Future)
Scale Out Infra
Lightweight Linux
Container
Cluster Managers
APIs - Microservices
Workflow / Management
‘containerized Apps’
HDFS
Growing 20% Growing 84%
Old and New buying centers
CIO — enable digitization with cloud technologies while satisfying security, compliance, and financial control
Developers — freedom to innovate without asking permission, and use whatever they want, wherever they want, and when they want
IT Managers — get control of cloud, manage infrastructure and deliver new services
Line of Business Managers — innovate faster;; satisfy customer needs and gain better insight;; and adapt in real-time
How
TransactionalPerpetual | Subscription
Where
Intercloud
Cisco Cloud – What, Where & How
What
1
3
2
4
5
IT Managed Stack Cloud Native Stack
Multi-cloud Management App Modernization
Containers &Microservices
Partner ServicesIntegration | Migration
SecurityControl | Compliance
l
Five Phase Cloud Plan and Customer’s Cloud Journey
The Intercloud Five Phase Plan
Who do I sell this to?
What do I sell?
Metapod
Application Migration Services
IT LOB & Developers
Cloud Phases Cloud Native Stacks
IT Managed Stacks
Multi-cloud Management
Application Modernization
IT LOB & Developers
1 2 3 4
ACINexusUCS
HyperFlex
Infrastructure
Cisco ONE Enterprise Cloud Suite
ACINexusUCS
Infrastructure
Containers and Analytics
Developers
Shipped
5
ACINexusUCS
Future Cloud Native Infrastructure
Future
Public Clouds
As of March 25, 2016
IT Managed Stack1
What problems are we solving?
How are we solving them?
Where have we solved them?
Traditional Stack
• I need to drive efficiency in my traditional infrastructure to automate and modernize
• Efficiency, operational cost, time
• I need to be quicker at changing the systems in my traditional stack through automation of specific tasks.
• I need to create IT self service catalogue capabilities.
IT Managed Stack1
What problems are we solving?
How are we solving them?
Where have we solved them?
Seamlessly design and deploy complete application stacks
Rich integration and automation APIs with
support for custom brandingand look and feel
Easy and simple user interface for ordering services and lifecycle
management of these service assets
IT Managed Stack1
How are we solving them?
Where have we solved them?
What problems are we solving?
BH Telecom
Cloud Native Stacks2
What problems are we solving?
How are we solving them?
Where have we solved them?
Self Service
API Driven
Private Cloud
IT Controls: Governance, Cost, Security
Public Cloud-like agility & elasticity
Predictable performance & cost
Agile tools integration
Private & Public toolchain
Cost effective Agile / DevOps+ Cloud Native Application Platform
Cloud Native Stack2
What problems are we solving?
How are we solving them?
Where have we solved them?
Metapod• Cisco Managed OpenStack• 24x7• 99.99 SLA• Monthly Subscription based• Sold via Partners
UCSO• Customer Managed OpenStack• Plan• Design• Build• Sold via Partners
Design andArchitect
PlatformInstallation
24X7Monitoring
ProblemMitigation
MaintenanceCoordination
PlatformUpdates
CapacityPlanning
Cisco Metapod
Cloud Native Stack2
How are we solving them?
Where have we solved them?
Business Challenge• Hyper-growth forced AWS costs too high• Make a change without compromising developer / customer experience
• Drive up operating efficiency
Solution• Cisco Metapod (+ Public Cloud for right workloads)
Benefits• 5x capacity growth vs like-for-like in AWS for same cost• Engineers did not need to divert from business• Future flexibility
What problems are we solving?
Cloud Native Stack2
How are we solving them?
Where have we solved them?
Business Challenge• Delivering fast & flexible IT services.• Making IT invisible to the und user• Need for CPU intensive workflows
Solution• Cisco UCSO
Benefits• Accelerated the medical research due to fast provisioning• Simplified management and billing• Flexible platform for scale
What problems are we solving?
Multi-cloud Management3
What problems are we solving?
How are we solving them?
Where have we solved them?
• Visibility & Control
• Efficiently exploit public cloud during peak demand
• Greater agility & management of Dev/Test in multi-cloud environments
• Application deployment coupled with infrastructure provisioning – single solution
Multi-cloud Management3
What problems are we solving?
How are we solving them?
Where have we solved them?
• Application deploy and manage
• Manage Datacenter or public clouds
• Unified administration and governance
• Enterprise-class (Secure, Scalable, Extendable, Multi-tenant)
Multi-cloud Management3
How are we solving them?
Where have we solved them?
What problems are we solving?
Business Challenge• Shadow IT impacting business funding• Scalability & Slow IT Provisioning• Needed ease of use for Application Migration and Management
Solution• CliQr deployed with API integration for ITaaS
Benefits• Reduced cost in public cloud services• Fast time to deployment of new services/applications• Shadow IT controlled
Application Modernization4
What problems are we solving?
How are we solving them?
Where have we solved them?
• Refactor/repurpose legacy apps
• Application alignment with business need
• Cost of maintaining legacy apps
• Resource intensive/operational overhead
Application Modernization4
What problems are we solving?
How are we solving them?
Where have we solved them?
Software that transforms any infrastructure into a policy-driven hybrid cloud app platform
Open source cloud computing platform-as-a-service owned by Pivotal Software
Agile software development platform of custom applications for data and analytics
Application Modernization4
How are we solving them?
Where have we solved them?
What problems are we solving?
Containers & Microservices5
What problems are we solving?
How are we solving them?
Where have we solved them?
IT Agility
Business Agility
Application Driven Enterprise
Containers & Microservices5
What problems are we solving?
How are we solving them?
Where have we solved them?
• Fully functional, portable, container-based service at the push of a button
• Deploys apps consistently across internal/private, public, or hybrid IT and cloud environments
• No lock-in
• For Developers to get their application running locally and deployed in production
• Offers point-and-click method to configure an app, write application code, and deployShipped
• Open source project defining infrastructure operational policies for container-based application deployment
Containers & Microservices5
How are we solving them?
Where have we solved them?
What problems are we solving?
This is not yet mainstream, however……
Putting the Full Stack Together
Infrastructure
Management & Orchestration
Multi-Cloud Management
Platform as a Service (PaaS)
IT SaaS and Services Consumption
Nexus UCS 3rd Party
UCS-DirectorACI
Cisco Hybrid Cloud
Platform
Partner Transformation Opportunities
Partner Monetization Plan
Partner Monetization ($)
What do I sell?
Metapod
Application Migration Services
Product resale, margins, rebates, sys integration, resell Cisco svcs
($)
Cloud consulting, application
modernization and migration svcs
($)
Cloud Phases Cloud Native Stacks
IT Managed Stacks
Multi-cloud Management
Application Modernization
Cloud consulting and migration svcs
($$$)
App development, app modernization and migration svcs
($$$$$)
1 2 3 4
ACINexusUCS
HyperFlex
Infrastructure
Cisco ONE Enterprise Cloud Suite
ACINexusUCS
Infrastructure
Containers and Analytics
App development and analytics consulting svcs
($$$$$)
Shipped
5
ACINexusUCS
Future Cloud Native Infrastructure
Future
Public Clouds
$15 $85
New Skills, Competencies and Processes…….New Opportunities to Monetize
110101010010110101101011
01Software Integration
Data Analytics
Management
StrategicSelling
Consulting Services
LifecycleManagementEcosystem
Orchestration
Recurring Revenue Operations
Application Development
Big Data & Dev Ops Playbooks
Metapod Playbook & Training
Cloud Consumpt ion aaS Training
Business Transformat ionTransform &
Adopt Next Gen Cloud Solutions
Cisco Cloud LocatorCloud Solut ions Catalog
Create Demand for Your Cloud
Offer
Business Cloud Advisor
Partner Cloud Professional Services
GTM Resource Center
Partner Cloud Sales Enablement
Increase Sales and Improve Overall Margin
Cisco SalesConnect
ciscosalesconnect.com
(Cisco user ID needed to use app)
Why We Will Win Together ….
Three KeyTakeaways1. Automation and orchestration in the enterprise Data Center are the key building blocks to cloud success
2. Developers are key influencers and decision makers when it comes to next generation modern data centerarchitecture deployments
3. Follow the money and participate in new Cisco trainings and services that help you move upstack