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Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco SMART Designs
Small Business Technical Marketing
June, 2011
The Network. Without the Guesswork
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
“In the business world, everyone is paid in two coins: Cash and Experience. Take the experience first. The cash will come later.”
Harold S. Geneen (1910 – 1997)
President - ITT Corporation
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Validated network designs enabling partners to grow a profitable practice by removing the guesswork of selling and installing
networking solutions
Simplified & modular solution framework for up to 250 user networksIncludes pre-sales & post-sales assetsTimely release of new solutions aligned with launchesWell integrated with SELECT certification program and Small Business Advantage campaign SMART Designs
cover Full Range
of Products for
Small Business
Customers
SMART Designs
cover Full Range
of Products for
Small Business
Customers
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Starts with a SMART, Simple, Secure Network Foundation
Secure Network
Foundation(Firewall, Antivirus,Intrusion Protection,
VPN, QoS)
Key technologies are easily added in the next layer
Provides investment protection and opportunities for future growth
Applications in the outer layers create significant revenue and margin opportunities for you
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
SMART Designs
cover Full Range
of Products for
Small Business
Customers
SMART Designs
cover Full Range
of Products for
Small Business
Customers
www.cisco.com/go/partner/smartdesigns (Cisco.com login credentials are necessary)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Cisco SMART Designs
With Cisco’s SMART Designs, you can quickly provide best-in-class networking solutions that will easily grow with your customer’s business needs.
Mixed-Vendor Solutions
Solutions built with products from different vendors unnecessarily increase
complexity, costs, and risk for you and your customers.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
DESIGN GUIDE
IMPLEMENTATION GUIDE
APPLICATION NOTESSMART TIPS
SMALL BUSINESS PRODUCT GUIDESOLUTION BILL OF MATERIALSSOLUTION PROFILEEND USER EXPERIENCEOVERVIEW PRESENTATION
PRE SALES PRE SALES ASSETSASSETS
POST SALES POST SALES DEPLOYMENT DEPLOYMENT
ASSETSASSETS
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
• All SMART Design
resources can be accessed
at -
Smart Designs web page.
• Additional supporting
resources on deployment
methodology and lifecycle
services are available in
Steps to Success
Cisco.com login credentials are necessary
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
Cisco SMART DesignsPartner Adoption and Experience
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Used by Cisco Partners in 162 Countries
Over 16K unique Users
Over 8K unique Partners
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Though originally intended for the less experienced Cisco Partners – SMART Designs have also been strongly embraced by Elite PartnersThough originally intended for the less experienced Cisco Partners – SMART Designs have also been strongly embraced by Elite Partners
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Highlights from Partner Surveys:
SMART Designs are proven and aligned with Partner needs
SMART Designs are proven and aligned with Partner needs
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
“Cisco SMART Designs have helped my small staff to
become more efficient and effective in addressing our small
business market opportunities. Thanks, Cisco, for enabling us
to be even smarter.”
SELECT Partner
“As CCNAs and SMB engineers, we constantly deal with the
challenges of network design that goes beyond the
collection of network devices to interoperating in a single
fluid deployment. Cisco SMART Designs are exactly those
types of assets that answer these questions, pointblank,
targeted directly at Cisco's product lines for small businesses.”
SELECT Partner
“Though, IP based Unified Communications seemed
daunting at first – Cisco SMART Designs helped us
overcome the initial challenges for my organization and overall
business.”
SELECT Partner “As a relatively new Cisco partner, SMART Designs have
been invaluable to me and my company”
SELECT Partner
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
“SMART Designs allow us to leverage our highly skilled
staff more effectively. In addition to being very useful on
projects, SMART Designs are especially useful for developing
practical training for the junior staff members.”
Premier Certified Partner
“We will be leveraging SMART Designs into our customer
engagements; to have co-branded documentation gives
increased credibility. Strongly encourage continued
development of this type of resource & documentation. From a
Partner perspective SMART Designs offer savings in
development costs and efficiency in our pre-sales efforts.”
Premier Certified Partner
“We appreciates the time and effort that Cisco has invested for
this systems approach. We have developed a broader ranging
system (more products other than Cisco) but it is not nearly as
deep and strong as the Cisco SMART Designs. This pilot
was of great value to us and helped us with further insight
into our process/practice contents.”
Gold Certified Partner
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
Cisco SMART DesignsBusiness Impact
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Hours Saved
Pre-Sales
Discovery and Design Phase 12
Quoting Accuracy 9
Solution Architecture 8
Pre-Sales Total 29
Implementation
Skill-set Alignment 65
Deployment (leveraging scripts) 6
Implementation Total 71
Other Areas
In-house MOP Development Future
In-house Training Future
TOTAL HOURS SAVED 100
LEGENDExperienced Engineer - Direct Savings ($141/Hr)
Leveraging Junior Engineers ($105/Hr)
Savings =
15.1%
Savings =
15.1%
Cumulative over 6 installations
Total Labor Hrs = 659
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
SELECT Partners using SMART Designs are simply "More Effective" in both economic down turn and recovery
SELECT Partners using SMART Designs are simply "More Effective" in both economic down turn and recovery
41%
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
PartnersPartners
Improve quoting efficiency and accuracy Reduce installation time & risks Increase margin and profitability Reduce ongoing maintenance costs Develop your own in-house methods and procedures Focus on customization. Explore additional revenue streams for managed
services.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
DistributorsDistributors
Increase deal size through solutions Increase inventory turns Benefit from lower cost-of-sales More easily ramp and support new Partners Realize Increased Partner loyalty
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Increase ProfitabilityDecrease pre-sales and
implementation time
Increase effectiveness
Reduce training requirements
Increase productivity
Increase ability to address new opportunities
Enhance your reputation & become a trusted advisor
Cisco SMART DesignsThe network. Without the guesswork.
Cisco SMART DesignsThe network. Without the guesswork.
Thank you.