Niels FuruVice President, Cisco Europe NorthFebruary 2010nfuru@cisco.com

Cisco and Social Media:

Changing the Way People Work, Live, Play and Learn

What Your Kids Are Doing

And You Should Be Too

Check weather forecast and flight schedules on SMS

Avoid rush-hour:Read and write emailfrom home-office

Prepare forcustomer meeting on the plane

Make waiting time more productive: Organize emails and schedule meetings, finding the right information at the right time

Internal meetings:Video conference

face-to-faceChecking my internal

Cisco blog and Discussion Forums

Use IP Phone from homeand office to save costs

Order private travel and theater tickets,

check museums, use NetBank, etc

On IM with employees for rapid communications,

finding the right person at the right time

Check news on babygrand daughters website

Watch news and political programs on internet tv

Update personal network on LinkedIn and Facebook

A Day in My Connected LifeAny Content, Anywhere, Any Time

Conduct a TelepresenceMeeting with customers and press

True

Globalization

One Time

Zone, Real

Time

Productivity

Growth Rate

Mobility and

Uniformity of

Experience

Working

MomentsGovernance

InnovationProductivity Growth

Why is Collaboration Relevant to the Enterprise?

Accelerates Accelerates Accelerates

Collaboration

Email, Meetings, IM, Voicemail

Expertise, Usability, Navigation, Publishing

Avoid Replication, Avoid Silos, Strategic Alignment

Time Effectiveness, Collaboration,

Reducing Travel Costs

Internal and External

Information Overload

Finding the Right Information

Cross-functional Collaboration

Global Workforce and Teams

Communications Delivery Effectiveness

Business Challenges

Social Media: Addressing Business Objectives

2007 20092008

Nexus Launch

ASR 1000

Digital Cribs

ASR 9000

Unified Computing

Borderless Networks

CollaborationDigital Cribs 2CES

Go-to-MarketUsing Blogs

Buzz +Monitoring

Consumer Generated Media

Contest

Integrated Social Media

Plan

Social Media Feed Page,

Live Blogging

Buzz/LeakManagement

TwitterContest

FacebookViral Video

Global, Channel Social Plans

$250K Savings

Data Center blogging vs.

traditional media

ASR 1000 Launch 6x

less expensive

Reached 90X more

people

Reduces Cost

Participants from 116 countries

Virtual ASR 9000 launch event

285,000 Views: ISR2 “Future of

Shopping”

“Viral” in Facebook, esp in Asia,

Middle East

Extends Reach

1M+ Padmasree Twitter

Followers

Viral growth through thought

leadership

Digital Cribs

60,000+ views, 23,000+

comments

Engages Customers

New Business CapabilitiesIntegrated Work “Spaces”

VBAVirtual

Business Advisor

FCLNFinance

Collaboration & Leadership

Network

Directory 3.0

New Cisco WorkspacesWebEx/MP Hybrid Client

Ciscopedia

CDNCisco

DeveloperNetwork

PlatformBuildingBlocksTechnologies

RSS Discussion Forums

Virtual Meetings

Wikis BlogsVideo Sharing

UnifiedCommunications

(NEW)

Social BookmarkingIM

User Experience Cisco ConnectNext Generation Workforce Experience

Voice

Video

Data

BusinessProcess

Apps

Cisco’s Next Generation Workforce ExperienceCollaboration and Social Media as the Platform

Cisco – taking our own medicine

Blogging at Ciscoblogs.cisco.com

Why… Create conversations with

customers, partners, employees and the public

Platform to discuss the role of the network

Thought leadership

How… Extensive use of video

increases engagement Integrated blogs with

communications campaigns

Telling our Story Via VideoCisco Channels Blog: Partner Summit 2009

http://blogs.cisco.com/channels

CVision: Using Video to Personalize and Engage

Community Engagementwww.facebook.com/Cisco

Collaboration to Accelerate Innovation

Q2-Q4 Results

• 300 innovation ideas

• 3,023 votes

• 829 comments

• 2,500 employees

engaged

Innovation Europe Programme Theatre-wide roll out of global programme across broad set of innovation

categories: Business Processes, Green, Markets, Products, Services

Viral employee engagement to enable „Wisdom of Crowds‟ effect leveraging collaboration technologies

LiveParticipation

WebEx

CiscoTV

Virtual MeetingsCorporate Culture, Education & Training

Via TelePresence from mulitple locations

For remote employees without access to TP

For remote employees – live and recording

Cisco‟s Results

Cisco Collaboration Solutions FY2008 Benefits

$691M

TELECOMMUTING

$277M

SALES & MARKETING

$25M

REMOTE COLLABORATION

$303M

CONNECTED WORKPLACE

$11M

VIRTUAL EXPERT

$75M

Source: Cisco IBSG, 2009

Information-Sharing Transaction Interaction Collaboration

FY95 FY00 FY05 FY08

0

1

2

3

4

5 Web 2.0 Collaboration

Solutions

Web 1.0Internet

Solutions

$3.7B

benefits ($B/year)

$691M

Source: Cisco IBSG, 2009

Cisco’s Productivity JourneyImpact of Collaboration

In Summary

Key Takeaways

1. Social Media – integrated part of Connected Life

2. Business Realities: Accelerate productivity, growth, innovation

3. Social Media addressing objectives: Reduce cost, extend reach, engage customers

4. Cisco is taking our own medicine – Social Media:

1. In corporate culture, to engage with employees, partners, customers, media, etc.

2. For educational use and people development

3. To innovate and create business ROI

4. Work-Life Balance

5. Changing the way people work, live, play and learn

Q&A