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© 2007 Cisco Systems, Inc. All rights reserved. Cisco Public Presentation_ID 1 Cisco Unified Communication Shared Services — Business Overview
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 1

Cisco Unified Communication Shared Services —Business Overview

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 2

Agenda

Market Climate and Drivers

Cisco Unified Communication Shared Services for Government

Management and Provisioning

Case Studies

Why Cisco?

Q and A

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 3

Market Climate and Drivers

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 4

Governments worldwide are using shared services initiatives to reduce redundancy.A recent A.T. Kearney survey revealed that governments are reducing redundancy through shared services and saving up to 20% in the process.However, with the exception of Canada, government CXOs do not associate communications and collaboration technologies with helping to drive shared services value.

Governments Are Driving to Reduce Redundancy

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 5

Cisco’s Vision for Government: Human Network for Government

Enable businesses, citizens, agencies, and governments to interact and collaborate with all parties to increase

government efficiency and effectiveness

Increasing Public Safety and Security

Empowering Constituents

Improving Service

Effectiveness

Delivering Operational/

Cost Efficiencies

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 6

The Human Network for Government Means Unified Communications Among All Government Constituents

Delivering services to citizens, governments, and businesses when they need them, where they need them, and in the way they need them

Extending services to more citizens and businesses with less cost

Interacting with constituents

Connecting people to people, locations to

locations, and people and locations to information

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 7

Unified Communications Is a Strong, Developing Market

5000

10,000

25,000

0

30,000

35,000

20,000

15,000

TelephonyTransition

Mobility,Video, Citizen Contact, Inter- and Intra-Agency Collaboration, Messaging

Mar

ket S

ize

($M

)

FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010

Source: Synergy, Wainhouse, Datamonitor, Ovum, and Cisco

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 8

Government Drivers to Outsource

Need flexibility to outsource or in-source based on political change

Availability of highly skilled IT workforce in government

Government cost reduction and efficiency regulation and policies (e.g., PMA, Goeshen)

Continuity of operations (COOP)

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 9

Benefits of Cisco’s Unified Communication Shared Services for Government

Realign investments to deliver better government services and apply funds to strategic, citizen-centric programs.

Enable smooth transition from and even coexistence with legacy equipment

Ensure scalability to deploy new applications and capabilities at a moment’s notice

Enable staff to reach one another on the first try (through Presence)

Add or move employees, quickly and easily

Save Money and Time

Alleviate strain on capital budgets

Decrease enterprise network complexity and maintenance expenses

Take full advantage of negotiated services contracts

Reduce time to add new users and services

Avoid IT concerns and eliminate need for specialized IT staff

Offer constant multimedia interaction and support

Enhance collaboration features to improve information sharing

Offer simplified video conference meetings

Enable true mobile communication without enterprise barriers

Direct incoming calls to appropriate staff

Gain Flexibilityand Resilience

Improve Constituent Satisfaction

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 10

Adopt a Pervasive Unified Communication Shared Services Solution that Spans All Network Services

ResidentialProvider

BusinessProvider

Government AgencyNetwork

CellularProvider

IP Phones

Insi

de

Out

side

Mobility Manager

Government Agency

Cisco Meeting-Place Server

Cisco Unity®

Server

Service Provider

ExchangeE-Mail

Cisco® Unified Communications Manager

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 11

Unified Communication Shared Services Offer In-Sourcing and Outsourcing Flexibility

Governments need the flexibility to in-source or outsource, depending on changing policies and initiatives of the evolving political climate.

Unified Communications is paramount to shared services success. As such, it must provide in-sourcing and outsourcing flexibility.

Cisco® is the market leader in in-sourced Unified Communications—now we introduce the same capabilities in an outsourced model.

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 12

Cisco Unified Shared Communication Services for Government

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 13

What Is Cisco Unified Communication Shared Services for Government?

Cisco Unified Communication Shared Services enable agencies to smoothly transition from legacy voice systems to a complete, real-time collaboration solution without the costs of owning and managing a dedicated system.

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 14

Cisco Unified Communications Shared Services Uses the Service-Oriented Network Architecture

NetworkedInfrastructureLayer

Application Layer

Application Delivery

Infrastructure Services

Traditional Architecture/Services-Oriented Architecture

PLM CRM ERP

HCM Procurement SCM

Telephony UnifiedMessaging

Meeting-Place

CustomerContact IMVideo

Mobility Services

Storage Services

Security Services

Compute Services

Identity Services Adap

tive

Man

agem

ent

Ser

vice

s

Network Virtualization

Data CenterBranchCampus Teleworker

Server Storage Devices

MAN/WAN

Presence Services

Speech Services

Session Services

Media Services

Identity Services

Policy ServicesInteractiveServicesArea

Voice Services

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 15

Cisco Unified Communication Shared Services

Routing Switching Availability AdministrationManagement QoS Security

Cisco Unified Communications Manager Express and Cisco Unity Express on Cisco ISR

Cisco Unified Communications Manager

WorkplaceResources

Cisco Unity Messaging

Unified CustomerContact Solutions

Emergency Responder

Unified MeetingPlace Conferencing

Cisco Unified IP Phone 7985G

Cisco Unified IP Phones

Cisco IP Communicator

Unified Video Advantage

Cisco Unified Wireless

IP PhonesUnified Personal Communicator

Infrastructure

Call Control

Applications

Endpoints

Shared ServicesComprehensive, rich capabilitiesScalable to support current and future needs

BenefitsRich collaboration featuresSimplified managementContinuity of Operations

Cisco® UnifiedCommunication Shared Services

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 16

ServiceModelOptions

ServiceProviderServices

Hosted Multi-AgencyUnified Communications Services

Hosted Dedicated Unified Communications Services

SP GovernmentVoice Infrastructure

ContactCenter

ContactCenter

AttendantConsole

AttendantConsole

Web Collaboration/Conferencing

Web Collaboration/Conferencing

UnifiedCommuni-

cations

UnifiedCommuni-

cations

Remote Network Management and Operations

CallAccounting

CallAccounting

Public SwitchTelephone

Network (PSTN) Connectivity

Public SwitchTelephone

Network (PSTN) Connectivity

RegulatoryLocal Number

Portability

RegulatoryLocal Number

PortabilitySecurity,Quality ofService

Security,Quality ofService

ScalabilityReliability

ScalabilityReliabilityCall

Routing

Call Routing

Hosted Systems Integrated Unified Communications Services

Private Branch Exchange

(PBX)Phone

Services

Private Branch Exchange

(PBX)Phone

Services

Business Voice Services Manager Provisioning

OnNetTrunkingOnNet

TrunkingFixed MobileConvergenceFixed MobileConvergence

CustomXMLApps

CustomXMLApps

Cisco Unified Communication Shared Services Offer an Array of Government Voice Services

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 17

Architecture Components

Call Control—Cisco® Unified Communications Manager 4.2Call Routing/PSTN Gateway Controller—Cisco PGW 2200 Release 9.6 w/ HSIH.323 Gatekeeper—Cisco 3800, 2800Local Backup Services—Cisco Survivable Remote Site Telephony (SRST)

PSTN Gateways—38xx, AS5xxx, or MGX88xx + VXSMUnified Messaging—Cisco Unity® (ST)Web Collaboration—Cisco MeetingPlace (ST)Conferencing—Cisco MeetingPlace (ST)IP Contact Center

Cisco Unified Communication Shared Services

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 18

Management and Provisioning

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 19

Cisco Unified Communications Shared Services Simplifies Management and Provisioning

Customizable GUI makes it easy to manage moves,

adds, and changes

Intuitive Web interfaces simplify

administrative functions

Bulk loading of phones,

extensions, and IP address ranges

from spreadsheets saves time

Preconfigured dial-plan templates shorten time to deployment for new customers

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 20

Multilevel Administration Organizes Ownership and Privileges on All Levels

SP

System

Reseller

Department

Agency

Group/Branch

User

Offers eight levels of administrative control

Fits hosted and managed wholesale models

Enables low annual operational costs due to self-provisioning and administration

Delivers ownership security

Logs all changes with back-out key

Micro Group

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 21

Inventory Management Tool

Service Provider

System

Reseller

Department

Agency

Group/Branch

User

Reports for every level of administrative control

ODBC interface for export to existing systems

Tracks phones, equipment, licenses, serial numbers, etc.

=

Micro Group

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 22

Automated Phone Provisioning, a Hands-Off Approach to Adding New Users

1. Send phone to site.

2. Plug in phone.

3. Press two buttons on phone.

4. Phone talks to Unified Communications Services Management and Provisioning, which looks up the subnet and sets up the extension and IP address based on the user’s profile.

5. Input name on keypad.

6. Phone is automatically provisioned through system.

Two-Button Provisioning

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 23

Achieve Continuity of Operations Through Services Redundancy

GKGK

CallManagerClusters

H.323Gatekeepers

HSIH.323 to ISUP

Converters

PGW 2200Softswitch

PSTNGateways

Redundant PSTN gateways

Primary/secondary PGWs

Redundant HSI servers

Redundant gatekeepers

Redundant Cisco®

CallManager servers

ServiceProviderCore B

ServiceProviderCore A

Highly Reliable Architecture

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 24

Additional Solution Options

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 25

Medium to Large Enterprise-Class Managed Options

Regional partners delivering managed solutions for Unified Communications Manager

IN-BVS (Italtel)

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 26

IN-BVS Overview

http://www.cisco.com/web/partners/pr67/downloads/756/partnership/italtel/Cisco_ItaltelIN-BVS_TechnicalFlyer07QT1.pdf

Target customerEuropean market

CapabilitiesRole-based provisioning management

Integrated management for Cisco’s® Unified Communications Shared Services product portfolio

DifferentiatorBased on Italtel Softswitch (i-SSW) and not the Cisco PGW2200

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 27

Small to Medium Enterprise-Class Provisioning Management Options

Partners delivering provisioning tools for Unified Communications Manager for small to medium deployments

FROX TOMAS

Arcana Networks iManage

Cisco® Unified Provisioning Manager

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 28

TOMAS Overview

Target customerEuropean market coverage

Medium enterprise

CapabilitiesRole-based provisioning management

Integrated management for Cisco® Unified Communications Manager

DifferentiatorMulti-vendor PBX management for co-existence with or transition from legacy installations (Nortel Meridian/CS1000, Siemens Hicom300/HiPath4000, Cisco CallManager)

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 29

Arcana Overview

Target customerU.S. market coverage

Small to medium enterprise

CapabilitiesRole-based provisioning management

Integrated management for Cisco® UCM, UCME, and UC500

DifferentiatorMulti-customer environments with separate customer controls for each system; full suite of management tools as well

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 30

Cisco Unified Provisioning Manager

Target customer sizeSmall to medium/large enterprise customers (<30K ports)

CapabilitiesRole-based provisioningIntegrated provisioning and management for Cisco’s® Unified Communications Manager, Unified Call Manager Express, Unity, and Unity Express

DifferentiatorDeep integration with Cisco’s own UC product lineLimited multi-language support

http://www.cisco.com/en/US/products/ps7125/products_data_sheet0900aecd805e327f.html

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 31

Case Studies

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 32

IT Service Center Berlin (ITDZ Berlin)

ChallengeReduce costsProvide better servicesCombine five voice and data networks into one centralized IP network

SolutionCisco’s® multiservice networkCentralized IP voice solution, which will serve as the collaboration platform for government agencies in Berlin, including emergency services

Benefits25,000 terminals of police and fire brigades, along with 75,000 government employees, will benefitExpected cost savings of 30 percentEliminated long-distance charges and moves/add/changes expenses

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 33

Qatar Telecom (Qtel)Challenge

Offer Qatari businesses the opportunity to replace traditional PBX hardware with advanced-feature, IP-based telephonyGive customers capability to manage their own services through a Web-based administrative GUIEnable small to medium sized businesses to share a single IP PBX platform to contain costs

SolutionCisco® Advanced Services and VisionOSS worked with Mannai Trading (a local systems integrator) to install a hosted/managed Unified Communications system

BenefitsRapid time to market for adding new customers (as little as one hour)Lower engineering costs (only two operators required)Ease of use

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 34

Belgian Ministry of Finance

ChallengeReduce number of locations from 500 to 150Identify flexible technology that would support simplified, easy moves, reorganizations, add-ons, and changes

SolutionCentralized high-availability integrated voice-video-data infrastructureIP telephony scalable to 21500 phones across 150 locationsCisco Unity® unified messaging and other integrated voice-data applications

BenefitsHeightened productivity for employees and constituentsUser mobility, flexible organizational structuringIncreased access for constituentsReduced operating expenses, centralized service management

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 35

North Rhine-Westphalia Finance Authority

ChallengeUpgrade existing PBX system comprised of disparate elements and service partnersDecrease operational costs and effortsCreate a flexible infrastructure to support transformationEnhance service delivery to users with consistent interface

SolutionSimplified software-based telephone system, centrally managed and supported, which will scale to meet needs of 30000 users across administration’s 145 locationsWAN infrastructureIntegrated data-voice-video network

BenefitsDecreased calling costsDecreased operational costsCentralized call record accountingWorker mobilityGreater operational flexibility

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 36

Why Cisco?

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 37

Cisco Deployment and Support Flexibility

Solution FlexibilityCisco® Unified Communication Shared Services for full-scale, service provider or large enterprise hosted solution (integrated with VisionOSS)

Complete Services SupportIntegrated Cisco and Partner Services

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 38

Cisco Leads the Experience

0%

5%

10%

15%

20%

25%

Worldwide Voice Market Share

Alcatel

Nortel

Siemens

Avaya

Q2’03 Q4’03 Q2’04 Q4’05 Q4’05 Q4’05 Q2’06

20062005

Completeness of Vision

Challengers Leaders

Niche Players Visionaries

Abi

lity

to E

xecu

te NECSiemens

NortelAlcatel

IBM

Microsoft

OracleAvaya

Ericsson AVS

Interactive IntelligencePolycom

InterwiseTeleWare

Mitel Networks

Cisco 23%

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 39

Cisco CallManager Is the Market Leader in IP Communications Deployments

Most endpoints sold:12+ million IP phones shipped50+ million Power over Ethernet (PoE) ports shipped5.3+ million Cisco® Unity® seats shipped26+ million voice gateway ports shipped300k+ Cisco MeetingPlace licenses shipped1.5+ million contact center seats shipped

Most/biggest deployments:40,000+ organizations worldwide use Cisco IP Communications (60+ with more than 5000 phones deployed)60% + of Fortune 500 companies use Cisco IP Communications34,000 Cisco employees use IP telephony worldwide—over 130 PBXs replaced globally

Recognized market share leader:Cisco sells 2-5 times more IP phones than its competitors41% market share in worldwide IP phone shipments (Synergy Research Q1CY05)

Number of Cisco Unity, MeetingPlace, and voice gateway ports shipped; this shows adoption of Unified Communications over IP

PoE to phones sold ratio; this shows how many companies have yet to deploy IP telephony that planned for it when they upgraded their networks

Number of contact center seats shipped; IPCC is one of the fastest-growing areas of Unified Communications

Number of companies already deploying Cisco Unified Communications; lower acquisition costs and faster time to revenue

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 40

Setting Cisco Apart from the Rest

Unmatched technical expertise

Unrivaled partnerships

Industry-leading, interoperable, standards-based solutions

Enabler of responsive environment that outpaces changing demands

Cisco® Capital finance programs

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 41

Cisco Connected Government—A Networking Approach Built to Last

Customized design based on proven best practices

Modular network deployment based on integrated components Optimal performance

Continuously expanding functionality Easily scalable architecture

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 42

Government Leasing

Single monthly payment

Single financing contract

Ease of administration

Bundled products and services

Below commercial-market rates

Cost-effective, comprehensive solution

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 43

Government Leasing Products

Lease to Ownership Plan (LTOP)Installment Purchase Plan—uses capital fundsPurchase title passes upon final payment

Lease with Option to Own (LWOO)Operating lease with option to own—leasepayments with fixed purchase option buyout, or fair market value

Uses O&M funds annuallyEnd-of-term options—return, renew, buyout, upgradeTechnology refresh upgrade before/at end of term

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 44

Setting Cisco Apart from the Rest

Unmatched technical expertise22-year track record as industry leader in networkingDecades of public sector expertise and best practices World-class engineersExtensive experience in scalable network design, operations, management, and support

Unrivaled partnerships Highly interoperable solutionsCisco® ServicesCisco Capital finance programsExtensive partner community

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 45

Q and A

© 2007 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 46


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