+ All Categories
Home > Business > Cisco WebEx Case Study

Cisco WebEx Case Study

Date post: 20-Aug-2015
Category:
Upload: linkedin
View: 1,364 times
Download: 4 times
Share this document with a friend
Popular Tags:
2
LinkedIn European Business Awards New Awards programme places LinkedIn and Cisco WebEx as leaders of global online collaboration Background Cisco WebEx is the market leader in online collaboration tools aimed at bringing people together to share ideas, documents and discussion without the cost and hassle of travel. Objectives Cisco WebEx was looking to: Reinforce the business benefits of sharing ideas and collaborating online with SMB’s, start-ups and entrepreneurs Drive awareness of Cisco WebEx amongst hard-to-reach professionals Differentiate Cisco WebEx online conferencing solutions from rival non-paid for online conferencing products Marketing Solutions Results The awards site (linkedinbusinessawards.com) attracted 134,000 unique visitors; 500+ entries and 11,500+ votes The interactive LinkedIn polls generated over 500 conversations from targeted professionals 50% of traffic to the awards site was achieved via viral growth, the Twitter account achieved 900 followers Over 900 members joined the LinkedIn group, sharing insight and building engagement The results were announced at a live event which attracted 1,090 registered attendees 125 articles were generated in press and online news across Europe ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.
Transcript

LinkedIn European Business AwardsNew Awards programme placesLinkedIn and Cisco WebEx asleaders of global online collaboration

Background

Cisco WebEx is the market leader in online collaboration tools aimed at bringing people together to share ideas, documents and discussion without the cost and hassle of travel.

Objectives

Cisco WebEx was looking to:

Reinforce the business benefits of sharing ideas and collaborating online with SMB’s, start-ups and entrepreneurs

Drive awareness of Cisco WebEx amongst hard-to-reach professionals

Differentiate Cisco WebEx online conferencing solutions from rival non-paid for online conferencing products

Marketing Solutions

Results

The awards site (linkedinbusinessawards.com) attracted 134,000 unique visitors; 500+ entries and 11,500+ votes

The interactive LinkedIn polls generated over 500 conversations from targeted professionals

50% of traffic to the awards site was achieved via viral growth, the Twitter account achieved 900 followers

Over 900 members joined the LinkedIn group, sharing insight and building engagement

The results were announced at a live event which attracted 1,090 registered attendees

125 articles were generated in press and online news across Europe

©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.

Display advertising ran across the LinkedIn platform with tailored messaging for each stage of the initiative, driving 40% of entries to the LinkedIn European Business Awards website sponsored exclusively by Cisco WebEx.

The site utilised LinkedIn APIs to verify users’ account information and increased virality by automatically updating entrants’ LinkedIn Status and linked Twitter accounts. promoting their nomination to everyone within their network.

The campaign also utilised LinkedIn Polls and LinkedIn InMails to target users with topical debate and encourage nominations.

A LinkedIn Group provided an interactive community for nominees and supporters and maintained momentum around the awards. The group also received exclusive entry advice from an elite judging panel that included LinkedIn founder Reid Hoffman.

Strategy

LinkedIn, in association with Cisco WebEx, launched The LinkedIn European Business Awards, a pan-European program to celebrate the achievements of business people in 2009.

The four categories:(open to LinkedIn members exclusively)

Leader of the Year

Business Innovation

Start Up

Rising Star

©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.

marketing.linkedin.comPlease contact your sales manager for more information.


Recommended