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CITI Presentation1

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    COMPANY REVIEW

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    CITIBANKCitigroup Inc.is a major American financialservices company.

    Citigroup Inc. has the world's largest

    financial services network. Citibank is the consumer banking arm of

    services giant Citigroup, it is one of thelargest companies or financial institution in

    the world.

    Citibank is one of the Big Four banks in theUnited States, along with Bank ofAmerica, JPMorgan Chase .

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    Facts about Citibank India

    Citi bank is the largest foreign bank in India.

    Citibank Indias e-business portal is the most

    visited Indian financial site.

    Citi - the first company in India to introduce

    stock options for its employees.

    Citi - the first financial institution to exportsoftware services from India.

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    Citibank delivers wide array of banking,lending and investment services to

    individual consumers, small businesses,large corporations and governments.

    A customer base of over 1500 largecorporates and multinationals, 2500 small

    and medium enterprises, 40,000 assetbased financin clients and 7 million retail

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    Click to edit Master subtitle style

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    Research topic

    BUSINESS DEVELOPMENTFOR CITIBANK IN MNCS AND

    LAW FIRM SEGMENTS

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    Business development

    Business development is acombination of strategicanalysis, marketing, and

    sales.The business development is

    typically identifying newbusiness opportunities.

    Identifying new ways toreach existing markets&better meet the needs ofexisting markets.

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    Levels of BusinessDevelopment

    Product levelAt the product level business development

    means developing a new product or technology.Although the level of development can differ

    from firm to firm.

    Commercial level

    It means hunting new customers in newsegments or markets by, mostly, cold contact.The next level of commercial businessdevelopment is channel or sales organization

    setup.

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    Functions of businessdevelopment department

    Business research

    Business research planning

    Business research tracking

    Business research reporting

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    MAJOR SEGMENTS

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    multinational

    companies

    A multinationalcorporation (MNC) orenterprise (MNE) is acorporationor anenterprise that managesproduction or deliversservices in more than onecountry. It can also be

    referred to as aninternational corporation.

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    Why Citibank focusing onMNCs?For quite a long time, India

    had a restrictive policy interms of foreign directinvestment.

    Today India is one of thefastest growing economiesin the world.

    Besides, the policy of thegovernment towards FDIhas also played a majorrole in attracting the

    multinational companies in

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    LAW FIRMS

    law firms in India, provides aspectrum of legal services toits domestic and international

    clients, which includemultinational public andprivate companies and othercorporate entities.

    The banks acts as a thirdperson for providing services tothe clients of law firms.

    Considerably a large segmentwhich provides Citibankgreater scope of expansion.

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    RESEARCH OBJECTIVES

    To collect the data ofMNCs and law firms inIndia.

    To know the interest levelof the consumers to getassociated with Citibank.

    Identifying and studying ofnew market opportunitiesand ways for expansion.

    Developing strategic

    relationships and alliances

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    RESEARCH METHODOLOGY

    Modes of data collection

    Collection of PrimaryData:

    -Telephone survey

    -Questionnaire

    Collection of Secondary

    Data

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    Data analysis and interpretation

    DO YOU KNOW ABOUT CITIBANK?

    Awareness about bank

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    how did you come to know

    about citibank?

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    Would you like to have an

    association with Citibank?

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    which Citibank services youfind promising?

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    ranking of Citibank comparedwith other foreign banks

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    RECOMMENDATION &SUGGESTIONS

    New market opportunities in MNC segment

    Capitalize the strong brand image

    Make awareness about unique productportfolio

    Bank should stress on telemarketing aswell.

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    LIMITATIONS OF THE STUDY

    Difficult to get the company details of smallMNCs.

    In case of law firm segment, all the datacollected at random but it is always liable forbiasness.

    A very small sample size has taken thereforethe analysis cannot be taken for final words.

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    Thank you


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