Where business happens

Marketing Solutions

Agenda

Introductions LinkedIn Platform LinkedIn Solutions Q & A

2

LinkedIn’s Mission

Connect the world’s professionals and businesses to make them more productive and successful

LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context

Promote trust and message receptivity

Deliver compelling insights and results with social

media solutions

Reach the most influential, affluent and educated

audiences at scale

Quality Audience Business Context Marketing Impact

160+ million potential customers today making LinkedIn the 25th largest site in the U.S. with

over 37 million unique users

Sources: internal data and comScore Jan. ‘12, US

160,000,000+

The globally connected professional network

6M+

Canada

65M+

USA

9M+

Brazil

3M+

Australia

26M+

Europe

2M+

DACH

3M+

Italy4M+

France

3M+

Spain

3M+

NL9M+

UK

16M+

India

Professionals are more engaged and active on LinkedIn

LinkedIn.com WSJ.com Forbes.com BusinessWeek .com

15.7

11.4

4.7

2.3

Average Minutes Per Month Per US Visitor

Sources: comScore US Key Measures Report, October 2011.

Align Message with Business Opportunity

LinkedIn Audience 360 Survey, US, August 2011

3 out of 4 Members use LinkedIn for everything business, from keeping up on trends to reading business news

Members are 2x more confident in the information found on LinkedIn than any other social site

64% agree that LinkedIn helps develop relationshipsand grow new business

Business ContextQuality Audience Marketing Impact

9Marketing Solutions

Extend Marketing Impact

Marketing ImpactQuality Audience Business Context

Product portfolio engages on all levels

38% lift in likelihood to apply for a credit card in the next 12 months

Financial Services Customer

Authentic data powers reporting

89%

more leads generated on LinkedIn than on a leading ad network at a third the cost per lead

Professional Organization Customer

Network effect extends marketing

2,000product recommendations in two weeks generating 500,000 viral updates about products & services

Technology Customer

10Marketing Solutions

The value we bring to our members

Identity

Connect, find and be found

Insights

Be great at what you do

Everywhere

We work where our members

work

11Marketing Solutions

IT Decision Makers Study

12Marketing Solutions

Q: Which of the following companies does your company currently use for desktop virtualization? [select all that apply]

12

Brand Co Size:11-200

Co Size:201-1,000

Co Size:1,000+

VMware 54% 58% 57%

Microsoft 37% 35% 49%

Citrix Systems 19% 30% 39%

Quest Software 0% 2% 8%

Oracle (write-in) 5% 0% 4%

Novell 1% 2% 2%

Desktop Virtualization Brands Currently Used in DMs’ Organizations

13Marketing Solutions

% of Decision Makers who Plan to Purchase Desktop Virtualization Within Next 9mos

Q: Over the next 9 months, is your company likely to make new or additional purchases in any of the following IT categories [Desktop Virtualization]?

13

Company Size IT Manger or Director IT VP or CXO

11-200 37% 54%

201-1,000 53% 53%

1,000 + 66% 64%

Yes, likely to make new or additional purchases in this IT category% who selected:

LinkedIn Solutions

15

Data Media

Social

Integration

Targeting

Research

Analytics

Insights

LinkedIn Ads Display InMail Polls/Content Ads Social Ads

Company Pages Groups

APIsPlugins

Profession Seniority Education Industry Company Size Geography Group Membership

Target By

Targeting is key to everything we do

Function, Seniority, Location, Industry, Company Size

Group affiliations

Education

LinkedIn Advertising

17

Display Advertising Polls

Content Ads Partner Message

Content AdsExpandable Video Option

LinkedIn GroupsAbility to target users who are member of specific groups.

Social MessagingCompany Follow and Recommendation Ads

Gain more followers to your LinkedIn Company Page

Drive recommendations to promoted products/services

Actions become viral within network update stream

No limit to the value you can create

21

$

# of marketing messages sent over time

Value of a Follower

Unlimited ability to message over time

Cost

Value

Chris Moore, Account ExecutiveCMoore@linkedin.com

(415) 745-2616

Allie Jolliff, Account ManagerAJolliff@linkedin.com

415.970.5167

Appendix I

High Impact Display MediaEasy to place. Hard to miss.

Prominent placements above the fold

One ad on the page

Rich media enabled

Not a part of any ad networks

300x250, 160x600, 728x90 and textlinks

Content AdsLeverage Innovative Content & Messaging to showcase thought leadership

Leverage innovative units to distribute content to desired target audience

Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)

Sponsored PollsDrive and sponsor conversation

Drive member conversation

Enjoy flexibility with questions

Display dynamic ads on results page

Ability to share virally

Members only receive (at most) one Partner Message per 60 days

Partner MessageYour message delivered to your specific prospects

Extensive targeting capabilities

Ability to share virally

Enterprise IT InfluencersBehavioral Targeting: Reaching the most active and engaged

+ IT Function

+ Co size 1000+

Metrics & Measurement

29

• Impressions• Clicks• CTR

Graphical Banner

• Impressions• Clicks• CTR

• Impressions• Clicks• Tab Clicks• Hovers• Scrolls• Twitter Follows• Video Views• View length

• Impressions• Clicks• Follows• Recommends

Content Ad Social Ads