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City Branding

Date post: 25-Mar-2016
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Portland City B
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PORTLAND OREGON
Transcript
Page 1: City Branding

PORTLANDOREGON

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It’s formidable—the newness, the inexhaustible spirit, the

understanding that you’ve become who you always thought you

could be. And it’s invigorating—knowing your capacity, knowing

you’re in a moment that’s worthy of being captured.

PORTLAND. A RENAISSANCE.

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There is a moment when we fathom our potential

beyond an intimate understanding, when we are

inspired to engage beyond ourselves, to consider

the consequence of letting someone else see us.

And though timid at first, we extend ourselves,

knowing intimately and collectively that who we’ve

become is poised for sharing. We are left with

new confidence. So we shout, as you would expect us

to shout—on our own terms, when it feels authentic,

and softly, because the ones that want to listen

will quiet the world. In self-actualization, we

are born anew.

In self-actualization, we are born anew.

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In self-actualization, we are born anew.

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M T H O O D O V E R P O R T L A N D

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It is one thing to become, and another to become

again, and again. We are sophisticated, attuned

to the arts, to formal expression. We are

self-indulgent, promoters and participants of

a spontaneous culture. We are definitive, pioneers

to a responsible standard. And we are comfort

and passion, poised by a breath that steadies us.

Everyday we discover who we need to be—reveal who

we aspire to. Nurtured by our own capacity, we

exceed ourselves—perceive a brighter, more vital

day. When we open our eyes, we are renewed.

EVERYDAY WE DISCOVER WHO WE NEED TO BE—REVEAL WHO WE ASPIRE TO BE.

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EVERYDAY WE DISCOVER WHO WE NEED TO BE—REVEAL WHO WE ASPIRE TO BE.

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B U R N S I D E B R I D G E

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There is no angle, there is only honesty. There

is only opportunity to recreate an impression,

one that, for no other reason than authenticity,

continually triumphs over complacency. We expect

that the rain will foster creativity, that

willingness to consider will invite candor, and

that pride will extend invitation. And that as we

grow, we come to understand ourselves with less

and less sophistication so that what’s around us

will always feel bigger, more vibrant, and more

sincere than anything we’ve ever felt before it.

So that just as we arrive, we may recreate.

WE COME TO UNDERSTAND OURSELVES WITH LESS AND LESS SOPHISTICATION

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WE COME TO UNDERSTAND OURSELVES WITH LESS AND LESS SOPHISTICATION

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S T . J O H N S B R I D G E

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