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City Intervention Case

Date post: 05-Jul-2015
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The presentation for the 3rd International Place Branding Conference in Manchester. Currently, my best presentation (due to the good team and inspiring project)
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Moving from tactics to strategy: city intervention and its insights Irina Shafranskaya Higher School of Economics
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Page 1: City Intervention Case

Moving from tactics to strategy: city intervention and its insights

Irina ShafranskayaHigher School of Economics

Page 2: City Intervention Case

ABOUT...• the APPROACH used to investigate a

place development trajectory

• the experience of URBAN TACTICS implementation

• the APPLICATION of the results of the particular intervention on a more strategic scale

• the possible spatial development SCHEME, useful for local activists, practitioners and municipality working together

Page 3: City Intervention Case

APPROACH: rootsThe city is no longer a field of programmed and regulated operations...

de Certeau, 1984

Despite the fact that interventions, focused and usually directed, are constantly changing the nature of urban spaces, this type of spatial actions has rarely been associated with city managerial practices.

Robinson, 2006

Page 4: City Intervention Case

Tacticians- city agencies

Bike parking Pop-up shops Open

Streets- mayor office

- developers- entrepreneurs

Guerilla gardening

Site re-vitalization Pop-up cafes

- non-profits - community

groups- local activists

- artists

Chair-bombing Parking Day Pavement to

Plazas

Unsanctionedtactics

Hybrid tactics Sanctioned tactics

Spectrum of Urban TacticsLydon et al., 2009

Page 5: City Intervention Case

Introducing the “Seashell”

Introducing the “Seashell”

Intervention base: abandoned building attached to the residential house block

Page 6: City Intervention Case

Documentation of the projectDocumentation of the projectDocumentation of the project

Site re-vitalization: Soviet nostalgie concept and the creative warming of 70s

Page 7: City Intervention Case

Intervention insights

MEMORIES

EXPECTATIONS

Page 8: City Intervention Case

Encoding the ‘Seashell’

Page 9: City Intervention Case

Abandoned Moscow and its hidden social

potential

Page 10: City Intervention Case

SCHEMEKey steps of moving from urban tactics to place strategy

Page 11: City Intervention Case

Thank you very much for your attention,

questions and comments are welcome!

Irina ShafranskayaHigher School of Economics, Russia


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