City Legacy App

Mobile Revolution

Smartphone sales overtook PC sales in 2011 (2 years earlier than expected)

In two years time, tablet sales will be bigger than PC sales

52% of UK mobile phone users have a smartphone

More than 1/3 of internet usage is from a mobile phone

Mothers day – 50% of all online sales came from mobile devices

49% of all Paddy Power bets made from mobile devices

38% of UK tablet owners spend more time on their tablet than watching TV

53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)

Why An App?

Personal

Immediate

Portable

Comprehensive

Accessible

Interactive

Magazine Style App

Fully Branded

Magazine Style View

Regular Issues / Updates

Visual

Exciting Communication Tool

Social Media Integration

Analytics

Magazine Style App

A Reading Environment

Develop a Strong Narrative

Spotlight on key areas

Develop Brand

Social Media Integration

Develop Corporate Profile

Logos

Magazine Style App

Living in the New East End

Sustainability

Deliver Key Corporate Messages

Consortium Partners

Introduce the Team

Sales & Marketing

App Content Plan

Update Content for each new Issue

Maintain News Bites In Between Issues

New Issue Every Quarter or More Frequently

East End Living

Sustainability

Interviews

Homes Spotlight

Testimonials

Next Steps

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