CASE STUDYMCDONALD’S RESTAURANTS CUSTOM DESIGN MONUMENT

CLIENT FOCUSLocal Zoning Regulations

Prevented the Use of Brand Standard

Architectural Signage and Identifiers

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OUR APPROACH • Identifying Client Core Values and Brand Standards

• Adapting recently released corporate design standards.

• Supporting a Consistent Customer Experience

• Representation for contractor communication and zoning submittals

• OEM manufacturer of custom sign components

• Completing project with site contracting and technology training

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OUR SOLUTION• A matching architectural standard using limestone facade, squared corners, and the appearance modern materials

• Contributed to McDonald’s corporate brand by use of traditional ‘golden arches’

• LED electronic message center signage drives retail traffic and provides a positive return to owners

• Integrated digital signage with site communications. Store operator is able to program remotely through IP address

All trademarks and copyrights are property of the respective owners.

All trademarks and copyrights are property of the respective owners.