City2Surf 2014 Event Report

Fairfax Events I City2Surf Sunday, August10 2014

Event Report 2014








Contents 00

8

01 Introduction 9

02 Our Audience 11

03 Charity 16

04 Partners 21

05 Merchandise 140

06 Expo Marketing Strategy 151

07 Marketing Strategy 162

08 Media Partners 102

09 Website 204

10 Signage 209

10 Registration 211

11 Hospitality 215

12 Winners Results 224


01

9

Introduction &

Thanks Australia’s favourite running event The Sun-Herald City2Surf presented by Westpac featuring over 80,000 entrants

from around the county hit the streets of Sydney for the 44th edition on Sunday, 10 August 2014.

Craig Mottram from Melbourne and Casey Wood from Adelaide took out the top male and female spots with

times of 41:51 and 47:53 respectively.

In the Elite Wheelchair category, Kurt Fearnley from Newcastle crossed the line first with a time of 36:09. Christie

Dawes from Newcastle was the first female to finish with a time of 45:10.

The race was broadcast live on 7 through Sunrise with Redfoo kicking things off at the start line in our first ever Rock

& Run promotion.

Fundraising has been a key part of the City2Surf since 1971, with Fairfax Events raising over $30 million in charitable

funds since its inception, making it one of the most successful initiatives of its kind in Australia.

Fairfax Events would like to extend their thanks to all our valued sponsors, government stakeholders, supporters

and volunteers for their assistance in staging another successful Sun-Herald City2Surf.


The Course

The human tidal wave of over 80,000 runners made its way from the heart of the Sydney CBD along the 14km course to

the spectacular finish along the world famous Bondi Beach. The course incorporates some of Sydney’s most stunning city

views through Rushcutters Bay, Double Bay, Rose Bay before climbing ‘Heartbreak Hill’ at approximately the half way

mark to reach Vaucluse. From Vaucluse the course starts to wind its way down hill through Dover Heights towards Bondi

Beach.

10


11

02 Our Audience


0 20 40 60 80 100 120

Bahrai

Belgium

Brazil

Canada

China

France

Finland

Germany

Hong Kong

Indonesia

Ireland

Israel

Italy

Japan

Korea

Malaysia

Netherlands

New Zealand

Norway

Papua New Guinea

Phillipines

Scotland

Singapore

South Africa

Spain

Taiwan

Turkey

UK

USA

Vanuata

Wales

Overseas Entrants

12

Our Audience


13

Our Audience

14km Entrants: Starter, Finisher Comparison

Total Entrants 81,423

Total Female Entrants 41,586

Total Male Entrants 39,834

Total Starters 67,678

Total Female Starters 34,461

Total Male Starters 33,151

Total Finishers 67,560

Total Female Finishers 34,461

Total Male Finishers 33,099


14

Our Audience


15


03 Charity

Charity Program

Online Fundraising System

Everyday Hero (EDH) was appointed to create a personalised, web-based fundraising system for the event. The online system was promoted to all participants as the easiest way to raise money. The system was used to calculate the total amount of money raised across all charity organisations. The online fundraising system was accessed directly from the event website through the

Give Gauge fundraising tally, and had the following features: • Allowed participants to choose their favourite charity, then create and personalise their own fundraising website page • Participants each had a unique website link which they could send onto their friends and family to seek sponsorship • The participants’ fundraising page had a fundraising tally, and a personalised target • Participants’ could create their own blog to update friends on their progress • If a participants’ favourite charity did not appear on the website, they could request it to be added. Everyday Hero would then sign up the charity.

This year, the City2Surf provided entrants with the option of a one off donation during the registration process. In total this donation raised $193,214.43 for our selected charities. Upon combining this with all funds raised through Everyday Hero donation pages, $4,561,200.57 was raised.


Fundraising Totals

Overall Total

The overall total funds raised for the 2014 City2urf was

$4,561,200.57

Online Fundraising Results

A total of 8,478 hero pages were created in this year’s

Event with 65% of these pages being active.

345 of the 817 registered charities received donations

The average raised per active hero page was $784.60

The top fundraising charities were:

• Starlight Children’s Foundation $231,309.65

• National Breast Cancer Foundation $209,669.38

• The Children’s Hospital at Westmead and Bear

Cottage $184,144.49

• Cure Brain Cancer Foundation $174,852.67

• Black Dog Institute $153,017.80

Collectively these charities raised a total of $952,993.99

One-off Donations Results

During the registration process entrants were given the

chance to donate an amount of their choosing to a list of

registered charities.

This year 6,885 entrants donated a total of $193.214.43

funds upon registering.

17

Charity


Top 5 Individual Fundraisers

18

Charity

Top 5 Team Fundraisers

Name Charity Amount Raised

Neil Perry Starlight Children’s Foundation $85,632.30

Team Vantage Make-A-Wish-Foundation $55,934.10

Aileen Liu Giant Steps Sydney- A school for children with Autism

$25,587.60

Adrian Hondros Fair Go Australia $22,434.10

Karen Kelly Beyond Blue $21,449

Team Name Amount Raised

Team Cure Brain Cancer $143,377.30

Team Black Dog 2014 City2Surf $119,377.30

Team NBCF $94,042.12

Team Bianca- Steve Waugh Foundation $78,660.93

Team Bandaged Bear C2S $63,760.71


Gold Charity

In this year’s City2Surf Event there were 45 registered Gold Charities with a total of 1001 Gold Charity runners who aimed to make fundraising the focus of their Event experience.

19

Charity


20


04 Partners

21



Westpac was presenting partner once again

for City2Surf. The 2014 event was the first of a

new 4 year agreement

The Westpac SONGFIT featured in pre event

marketing offering runners the chance to run

to the beat whilst training for the event. The

app is free for Westpac customers

At the expo Westpac occupied a space just

after bib collection. Participants who were

Westpac customers could pick up their wrist

band to gain access to Red Zone.

Participants could also sign the support

banner, which was then taken to the start of

the Westpac Yellow Group

Jesinta Campbell the face of the event for

Westpac warmed up the yellow group.

Headbands were also handed out at the

start

There were 16 Westpac chopper s running

the event, each representing a real

Westpac Life Saver Rescue Helicopter in

service

Westpac Support Stations along the course

included the misting tunnel, High 5’s for

choppers, sponges, and two cheer squads

At the finish prior to runners entering the

finish chute runners ran around Westpac

Corner

Red Zone was then at hand for Westpac

customers and staff to be treated like VIP’s

on the beach to warm down and relax

away from the crowds

23

Westpac
















38

Westpac

Logo Partners Page Click Throughs: 22

Website Footer Click Throughs: 736

Web Banners

Website Web Banner

Date Added: 1/6/14

Click Throughs: 3993

Results Page Ad Banner

Date Added: 10/08/14

Date Removed: 02/09/14

Click Throughs: 206


39

Westpac

8 Weeks to Go eDM Westpac used their 8 Weeks to Go eDM to

promote the SONGFIT Training Tool App

Send Date: Sunday, June 15


40

Westpac

2 Weeks to Go eDM Westpac used their 2 Weeks to Go eDM to

promote the Red Zone at the finish area for

Westpac customers

Send Date: Sunday, July 27


41

Westpac Westpac Customer eDM Sent to Westpac customers participating in

the event. Westpac used this eDM to

promote their Westpac Support Stations,

SONGFIT and the shoe laces raising funds for

Westpac Life Saver Rescue Helicopter

Service

Send Date: Thursday, July 10


42

Westpac Westpac Customer eDM In their 2nd Westpac customer eDM Westpac

promoted the Red Zone area at the finish, as

well as their support stations along course.

Jesinta Campbell also featured to let

customers know about the Westpac warm

up at the start of the Yellow group

Send Date: Wednesday, August 6


43

Westpac Westpac Website page Westpac used their page on the event

website to inform participants about what to

expect from Westpac as being presenting

partner


44

Westpac

Countdown Print Ad Appeared in The Sun-Herald on Sunday,

June 1 on page 47

The Sun-Herald Print Readership: 831,000*

Circulation: 322, 988^

Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014

#Audit Bureau of Circulations, ave total paid masthead sales (print/digital), Mar 2014


45

Westpac


June 8 on page 48






46

Westpac

Countdown Print Ad Appeared in The Sun-Herald on Sunday, July

27 on page 51






47

Westpac Event Guide The City2Surf Event Guide was

published in The Sun-Herald on

Sunday, July 6. 5 Weeks prior to

event day

Westpac advertising in the Event

Guide included a full page and ¼

page strip

The Westpac logo was also included

in the sponsor acknowledgements

The Sun-Herald Print /Digital

Readership: 831,000*

•Circulation: 322, 988^




48

Westpac Event Guide The event guide also included a

message from Jason Yetton and an

editorial piece on Jesinta Campbell,

the face of the event for Westpac.




49

Westpac Post Event Wrap The City2Surf Post Event Wrap was

published in The Sydney Morning

Herald on Monday, August 11

Westpac had both a full page ad

and a ¼ page ad featured in the

event wrap

All sponsors logos were included in

Acknowledgements

The Sydney Morning Herald

Readership: 1,466,000*

Circulation: 131, 737# Mon-Fri (Ave)




50

Westpac

Front Page Logo Recognition The Westpac logo being in the event logo lock up

appeared on the front cover of The Sun-Herald

promoting the event and giving Westpac front

page logo recognition

These appeared on the following dates:

Sunday, April 6

Sunday, April 27

Sunday, April 20

Sunday, May 18

Sunday, June 1

Sunday, June 8

Sunday, June 15

Sunday, June 22

Sunday, June 29

Sunday, July 6

Sunday, July 13


51

Westpac Front Page Puff Event logo including the Westpac logo

featured on the front page puff on Sunday,

July 27


52

Westpac Event Launch Wrap Editorial coverage is a key objective for

Westpac. The editorial focus for the event

launch wrap was Westpac’s face of the

City2Surf – Jesinta Campbell

The wrap was published in The Sun-Herald

on Sunday, May 25


53

Westpac

Editorial The event logo where possible is included

within editorial on the event including the

Westpac logo


54

Westpac

Songfit App Posted on the City2Surf Facebook page on Thursday,

June 5, 19 and July 2 promoting the training app that

assists runners of all fitness levels getting race ready

Westpac also invited Facebook followers to vote for their

favourite motivational track to be played at the start of

the Yellow Group to send the runners on their way


55

Westpac

Green Bib Entries for Choppers Posted on the City2Surf Facebook page on Tuesday,

July 29 promoting Westpac’s green entries.

Encouraging funds to be raised for Westpac

choppers. Participants can buy a Green entry for

$300, all proceeds going to the Westpac Life Saver

Rescue Helicopters

23 Green entries were sold, raising $6,900 for the

Westpac Life Saver Rescue Helicopters Service


56

Westpac

Social Media Posted on the City2Surf Facebook page on

race day. Jesinta Campbell getting race

ready with the Westpac choppers


57

Event Certificates Participants can download a certificate

including their time and position. This

certificate includes the event logo including

the Westpac logo and the signature of

Jason Yetton from Westpac

Volunteers are also sent a certificate of

appreciation

Westpac


Race Bibs The Westpac logo was positioned on all

race bibs for City2Surf

58

Westpac


Westpac

Westpac Event Collateral Westpac produced a number of promotional

collateral to associate their involvement with

the City2Surf. This included ATM screen for a 3

week period leading up to the event, Window

decals in branch, event flyers and a pledge by

the Mosman Branch manager who was

running for the Westpac Life Saver Rescue

Helicopters

ATM Creative

In Branch Window Decal

Mosman Branch Manager Charity pledge

In Branch flyers

59



This was the 2nd year of adidas partnering

the City2Surf

The adidas Boost shoe was again the main

feature in all pre event marketing for adidas

Discounts were offered to runners

throughout the lead in to the event and also

at the Expo

The Expo space once again was the hero

space of the expo. The centre piece being

a Boost Capsule where participants could

go in and win a pair of shoes by picking out

balls with the Boost messaging stamped on

them. Everyone who entered the capsule

got a prize – a set of adidas boost yellow

shoe laces

On event day adidas positioned their 10x2m

big screen at Rays Reserve just near the top

of Heartbreak Hill. The visual and sound

certainly had impact as runners reached the

top of the hill

At the finish runners were once again able

to try the Boost Capsule to win prizes which

was positioned at the front of the Bondi Surf

Life Saving club

adidas also had a VIP party at Icebergs

where they had a number of their

ambassadors roaming the room entertaining

the crowds

61

adidas

Image


62


63




66


67


68



Web Banners

Web Banner

Date Added: 1/06/14


Click Throughs: 58

Results Page Web Banner



Click Throughs: 158

adidas


69

adidas 10 Weeks to Go eDM adidas used their 10 Weeks to Go

eDM to promote their Energy Boost

shoe as well as $20 off running

footwear both in stores and online

for City2Surf entrants



adidas 6 Weeks to Go eDM adidas used their 2 Weeks to Go

eDM to promote their Energy Boost

shoe as well as $20 off running

footwear both in stores and online

for City2Surf entrants


70


71

adidas

2 Weeks to Go eDM adidas used their 2 Weeks to Go eDM to

promote their Energy Boost shoe as well as

$20 off running footwear both in stores and

online for City2Surf entrants



72

adidas

1 Week to Go eDM adidas used their 1Week to Go eDM to

again promote their Energy Boost shoe as

well as $20 off running footwear both in

stores and online for City2Surf entrants

Send Date: Sunday, August 3


73

adidas

Post Event eDM adidas used their results eDM to promote a

$20 off running footwear online and in stores

for City2Surf runners who entered the race

Send Date: Wednesday, August 14th


74

adidas Training Programs adidas built a training plan for runners

to follow in order to help prepare them

for race day. This could be accessed via

the event website. The Training

programs were also promoted via the

event eDM’s and on the event

Facebook page


75

adidas

Countdown Print Ad Appeared in The Sun-Herald on Sunday, July

20 on page 24






76

adidas Event Guide The City2Surf Event Guide was



event day

adidas had a full page ad featured

in the event guide


Acknowledgements







77

adidas Post Event Wrap The City2Surf Post Event Wrap was


Herald on Monday, August 11. 1 day

post event

adidas had a full page ad featured

in the event wrap


Acknowledgements







adidas Outdoor campaign adidas leveraged their involvement in the event and did the

below outdoor advertising campaign

78


adidas Outdoor campaign The below were on outdoor sites along the course. The good

luck message was put up pre event with the congratulations

message put up post event

79


adidas In-store Promotion A number of in-store promotions were run in adidas stores to

promote the involvement with the event. Entry into the

City2Surf were on offer including flights and accommodation

for the winner

80


adidas In-store Promotion An eDM was sent to the adidas database

communicating runners entered into the City2Surf

could go in store and receive $20 off running

footwear. This was promoted in store with A1

posters

81


82

adidas

Social Media - $500 store credit Posted on the City2Surf Facebook page on Thursday,

August 7, tagging a friend entered you into the draw



84



Web Banners

Website Web Banner



Click Throughs: 800

Results Page Footer



Click Throughs: 177

LAN Airlines


85

LAN Airlines 10 Weeks to Go eDM LAN Airlines used their 10 weeks to go

eDM to encourage runners to raise

funds for charity through their 2 free

flights to South America competition

Inviting Facebook users to post their

entry to their page and hashtag

#city2surfcharityrunner



86

LAN Airlines

8 Weeks to Go eDM LAN Airlines was featured in the 8 Week

to Go eDM informing runners of the

chance to win 2 Flights to South America

for the highest fundraiser – a great prize!



87

LAN Airlines

4 Weeks to Go eDM LAN Airlines used their 4 weeks to Go eDM to

re-enforce their 2 return flights to Rio

competition



88

LAN Airlines

1 Week to Go eDM LAN Airlines used their 1 WeeK to Go eDM to

promote the launching of their competition

to win 2 tickets to Brazil, linking viewers to

their Facebook page for the chance to win



89

LAN Airlines Event Guide The City2Surf Event Guide was



event day

LAN Airlines had a full page ad

featured in the event guide


Acknowledgements







90

LAN Airlines

Win 2 Return Flights to Rio Posted on the City2Surf Facebook page on

Tuesday, June 17, inviting runners to raise

money for charity in order to go into the

draw


91

LAN Airlines

Win 2 Return Flights to Rio Posted on the City2Surf Facebook page on

Wednesday, July 29-and re-pinned to top on

Thursday, July 30


92

LAN Airlines Win 2 Return Flights to Rio Posted on the City2Surf Facebook page on

Tuesday, August 19 and August 24 . Pushing

the last days to enter your chance to win a

dream holiday for 2


93


94

rebel


Web Banners

Website Web Banner



Click Throughs: 727




Click Throughs: 53


95

rebel

8 Weeks to Go eDM rebel used their 8 Weeks to Go eDM to

encourage runners to go into their stores

to purchase the official event

merchandise



96

rebel

Expo eDM rebel used their expo eDM to promote

their excitement for event day and invite

runners to check out their expo area for

official event merchandise

Send Date: Tuesday, August 5


97

rebel

Post Event eDM rebel used their results/congrats eDM to

congratulate all runners who finished the

race on the day. Directing them to get race

ready for their next run



98

In Store Signage Point of Sale

A3 Posters

Items Cards

Swing Tags

Gondola Header

rebel


99

rebel Event Guide The City2Surf Event Guide was



event day

rebel had a ½ page ad featured in

the event guide

All sponsors logos were included on

in Acknowledgements







100

rebel Post Event Wrap The City2Surf Post Event Wrap was



post event

rebel had a ¼ page ad featured in

the event guide


Acknowledgements







101


102

Gatorade


Web Banners

Website Web Banner

Date Added:7/07/2014


Click Throughs: 370


103

Gatorade

3 & 1 Week to Go eDM’s Gatorade used their eDM mentions to

promote their sports drinks for runners to

fuel themselves during the event


Send Date: Sunday, August 3rd


104

Gatorade Event Guide The City2Surf Event Guide was



event day

Gatorade had a ¼ page ad



in Acknowledgements







105


106

SKINS


Web Banners

Website Web Banner

Date Added: 27/7/14


Click Throughs: 2350


107

SKINS

4 Weeks to Go eDM SKINS used their 4 Week to Go eDM mention

to educate the runners of City2Surf. SKINS

help you to perform better, recover faster

and reduce the risk of injury



108

SKINS

Facebook post Win a pair of SKINS competition was

shared on the City2Surf Facebook page

on Friday, July 4, inviting runners to

comment on the post as to why they’d

love to win the prize

On Monday, July 7 the City2Surf

Facebook page posted a general brand

post for SKINS, promoting their

compression garments to make the most

of runners training



110

Sydney Water


Web Banners

Website Web Banner

Date Added: 27/7/14


Click Throughs: 606


111

Sydney Water

3 Weeks to Go eDM Send Date: Sunday, July 20


112

Sydney Water

Facebook posts



114

Grill’d

Web Banners

Website Web Banner


Date Removed: 3/08.14

Click Throughs: 342



115

Grill’d

Website Home Page Slider Grill’d used their home page Slider to promote

their free recovery burger for City2Surf runners.

Directing runners to the registration page to

claim a healthy burger to replenish post race


116

Grill’d

2 Weeks to Go eDM Grill’d used their 2 Weeks to Go eDM to

promote their Kombi van that will be on

course along with their cheer squad and

music station



117

Grill’d

1 Week to Go eDM Grill’d used their 1 Week to go eDM to

promote their special offer to City2Surf

runners of a free recovery burger, linking to

their registration page to claim the offer



118

Grill’d

Post Event eDM Grill’d used their results eDM to congratulate

runners, hoping that they enjoyed their free

Grill’d burger after the race



119

Grill’d Event Guide The City2Surf Event Guide was



event day

Grill’d had a ½ page ad featured in

the event guide


in Acknowledgements







120

Grill’d Post Event Wrap The City2Surf Post Event Wrap was



post event

Grill’d had a ¼ page ad featured in

the event wrap


Acknowledgements







121

Grill’d Free Burger Registration Grill’d enlisted a City2Surf branded

registration online form for runners to

claim their free post race burger. This

page was directed to via their eDM’s,

Facebook posts and slider on the home

page of the event website


122

Grill’d Free Burger Voucher Grill’d free recovery burger voucher

for runners who registered leading

up to race day. Entrants to present

this voucher to claim their

complimentary post race meal


123

Coates Hire


Web Banners

Website Web Banner

Date Added: 6/07/14


Click Throughs: 97


124

Coates Hire

2 Weeks to Go eDM Coates Hire used their 2 Weeks to Go eDM

to promote their race ambassador Nathan

Johnston-who is blind and ran the City2Surf

again this year



125

Web Banners

Website Web Banner



Click Throughs: 347




Click Throughs: 87


Sheraton on the Park


126


10 Weeks to Go eDM Sheraton on the Park featured in the first

eDM send of the City2Surf 10 week

marketing campaign with discounted

room rates for the event weekend. With

the start line at their door step,

discounted prices for overnight stays and

access to their luxury hotel facilities

attracts runners to make a weekend out

of their race day participation



127


3 Weeks to Go eDM Sheraton used their 3 weeks to go eDM

to promote their special room rates for

the City2Surf weekend. With their luxury

hotel being located right at the event

start line, Sheraton on the Park offers

great discounts on accommodation,

dining and pamper packages !



128


Post Event eDM Sheraton used their results eDM to promote

a $20 off running footwear online and in

stores for City2Surf runners who entered the

race



129



June 22 on page 47 –Form Guide






130

Sheraton on the Park Event Guide The City2Surf Event Guide was



event day

Sheraton had ¼ page ad featured in

the event guide


Acknowledgements







131

Sheraton on the Park Post Event Wrap The City2Surf Post Event Wrap was



post event

Sheraton on the Park had a ¼ page

ad featured in the event wrap


Acknowledgements








133

SEIKO

Web Banners

Website Web Banner



Click Throughs: 318



134

SEIKO

4 Weeks to Go eDM SEIKO used their 4 weeks to go eDM to

promote their ASTRON Solar GPS watch,

with it sporting SEIKO’S latest technology.

With advanced features, SEIKO directed

runners to check out this state of the art

time piece on their website page



135

SEIKO

Countdown Print Ad Appeared in The Sun-Herald on

Sunday, July 13 on page 51 within

the sport section

The Sun-Herald Print






136

City of Sydney


Web Banners

Website Web Banner

Date Added: 20/7/14


Click Throughs: 424


137

City of Sydney Event Guide The City2Surf Event Guide was



event day

City of Sydney had a ½ page ad



Acknowledgements







138

City of Sydney

Tweet $15 off entry offer -1 week to go Posted on the City of Sydney Twitter page on Wednesday, July 30


139

City2Surf eDM

eDM Footer Westpac, adidas, LAN Airlines, Channel 7,

2UE and Nova 96,9 logos appeared on

the footer of all City2Surf eDM’s


05 Merchandise

140


This yeah we had 2 different styles of singlets in both the men’s and women’s range. The men’s range included a light

scarlet with night shade stripes and a hi res red with night shade stripes.

The women’s range included a glow orange with blast purple stripes and a blast purple singlet with glow orange stripes.

The women’s blast purple singlet sold out extremely quickly by the end of the expo.

Merchandise

141


This year e had 2 styles of short sleeve tees and 1 style of long sleeve tees.

The men’s long sleeve tee was night shade with solar blue stripes while the women’s long sleeve tee was carbon with

glow orange stripes.

The long sleeve tees were a great seller and sold out at the expo in both the men’s and women’s range.

The men’s short sleeve tees were solar blue with night shade stripes and night shade with solar blue stripes. The women’s

range included blast purple with hi res red stripes and glow orange with carbon stripes.

In the men’s range the night blue short sleeve tee was the best seller and sold out but the solar blue short sleeve tee

almost sold out too. In the women’s range the best seller was the blast purple short sleeve tee.

142

Merchandise


143

Merchandise

This year we had 2 versions of men’s finisher tees. The

green finisher tee included all the suburbs on the

back that the course ran through and the grey short

sleeve tee was empty on the back.

This year we had 2 versions of women’s finisher tees.

The glow orange finisher tee included all the suburbs

on the back that the course ran through and the

blast purple short sleeve tee was empty on the back.


This year the City2Surf volunteer/marshal/event

crew tees were in yellow and red and proved to

be successful in standing out and making

everyone noticeable to the public.

144

Merchandise

This year the City2Surf harrier singlets were high res red with carbon stripes for the men’s range and glow orange

with carbon stripes for the women’s range

Volunteer/Marshal/Event Crew Tees

Herald Harrier Singlets


Merchandise Statistics

145



146


147



148



149



150



151

06 Expo The event Expo for The Sun-Herald City2Surf presented by Westpac returned

to the Royal Hall of Industries for the second year in 2014.

Forming a major part of event weekend, the Expo gave participants the

opportunity to ask any burning questions they might have, interact with the

event, and purchase merchandise and items.

Admission to the Expo was free for the general public and all entrants had to

attend to pick up their race pack.

Location: Royal Hall of Industries, Moore Park

Attendance: 40,518 over 3 days


152

Layout and Details

Bump In:

Wednesday, August 6: 2pm to 8pm

Opening Times:

Thursday, August 7: 7am to 8pm

[Exhibitors allowed on site from 6am to 9pm]

Friday, August 8: 7am to 5pm (advertised last entry at 4pm)


Saturday, August 9: 8am to 5pm (advertised last entry at 4pm)


Bump Out:

Saturday, August 9: 5pm to 8pm


153


154

Website


155

Expo eDM


156

Expo eDM


157


158

Expo Brochure

FITNESS AND HEALTH EXPO AUGUST 7 – 9, 2014 ROYAL HALL OF INDUSTRIES, SYDNEY

THE EXPO IN BRIEF There is an expected visitor volume of 50,000+ registered runners PLUS friends, family, industry professionals, and anyone interested in health and fitness. The Fitness and Health Expo will be the largest of it’s kind in Australia. The Expo is free to enter, open to all, and held at the Royal Hall of Industries over 3 days.

EXPO DEMOGRAPHIC

BOOTH OPTIONS • Options A to E come with lighting, printed facia sign, carpet, 10 amp socket, and

the walls as detailed below. Additional elements can be purchased from

Exhibition Co directly.

• Space-only stands are available on request

• Booths will be allocated on a first come first served basis

F. $11,000 +GST

5x8 stand, 2 walls, 2 sides open, external

corner, 8m front,40m sq

D. $11,000 +GST

3x8 stand, 1 wall (others supplied at cost if needed,

3 sides open, end of row,

48m sq

The Sun-Herald City2Surf presented by

Westpac is not only Sydney’s favourite

sporting event, it is the world’s largest

annual timed run, with 85,000 registered

participants.

The Fitness and Health Expo forms a

major part of the event and is an

opportunity that’s too good to miss. The

2014 Expo will be the biggest, most

comprehensive and most exciting ever!

THE ONE TO RUN BE A PART OF THE WORLD’S

LARGEST RACE! At the Expo you can: • Run competitions • Launch new products

• Engage with future customers • Direct access to your target market

• Massive reach per $ rental

• Immediate and long term returns • Huge sales opportunities

• Online marketing of your brand • Increase your client data base

• Industry networking opportunities

THE LAYOUT From the very start all visitors will

enter a one-way system, beginning

with race pack collection, then on

to sponsors, gold charities,

exhibitors, and then the café area.

This layout ensures maximum

visitation for all exhibitor areas

Note: the map shown is subject to

change.

DATES AND DETAILS

Expo Times: • Thursday, August 7, 7am – 8pm

• Friday, August 8, 7am – 5pm (last entry 4pm)

• Saturday, August 9, 9am – 5pm (last entry 4pm)

The Expo is open to the public for three days in the lead-up to the City2Surf.

*Times subject to change

Bump In/Out Times: • Bump In: Wednesday, August 6, 1pm – 9pm

• Bump Out: Saturday, August 9, 6pm – 7pm

Location: Royal Hall of Industries, Moore Park, NSW 2021

• No technical compression garments (non-compression leggings etc are fine) • No sport hydration beverages • No financial institutions • No timing training devices

• No sales of meals or beverages for on site consumption (free sample sizes and food for off-site consumption are perfectly fine but must adhere to the relevant food safety standards)

RESTRICTIONS While the offer to exhibit is far reaching, our sponsors do have exclusivity over certain items. The following restrictions are in place:

Press Advertising in The Sydney Morning Herald and or The Sun-Herald (where applicable and at Fairfax's discretion)

Promotion on event website –city2surf.com.au Social Media SMS reminder to all entrants Inclusion in eDMs to 195,000+ database e-tickets to all participants Media Release

EXPO MARKETING

SECURE YOUR PLACE

Spaces are limited so register

your interest ASAP

The expression of interest form is

not a binding contract. Your spot

is not fully secured until all

contracts have been signed and all

fees paid.

For further information please email us at [email protected]

Or call us on (02) 9282 2735

After submitting your application

you will be contacted should your

application be successful.


159

Expo Brochure

THE LAYOUT From the very start all visitors will

enter a one-way system, beginning

with race pack collection, then on

to sponsors, gold charities,

exhibitors, and then the café area.

This layout ensures maximum

visitation for all exhibitor areas

Note: the map shown is subject to

change.

SECURE YOUR PLACE

Spaces are limited so register

your interest ASAP

The expression of interest form is

not a binding contract. Your spot

is not fully secured until all

contracts have been signed and all

fees paid.

For further information please email us at [email protected]

Or call us on (02) 9282 2735

After submitting your application

you will be contacted should your

application be successful.

DATES AND DETAILS

Expo Times: • Thursday, August 7, 7am – 8pm

• Friday, August 8, 7am – 5pm (last entry 4pm)

• Saturday, August 9, 9am – 5pm (last entry 4pm)

The Expo is open to the public for three days in the lead-up to the City2Surf.

*Times subject to change

Bump In/Out Times: • Bump In: Wednesday, August 6, 1pm – 9pm

• Bump Out: Saturday, August 9, 6pm – 7pm

Location: Royal Hall of Industries, Moore Park, NSW 2021

• No technical compression garments (non-compression leggings etc are fine) • No sport hydration beverages • No financial institutions • No timing training devices

• No sales of meals or beverages for on site consumption (free sample sizes and food for off-site consumption are perfectly fine but must adhere to the relevant food safety standards)

RESTRICTIONS While the offer to exhibit is far reaching, our sponsors do have exclusivity over certain items. The following restrictions are in place:

Press Advertising in The Sydney Morning Herald and or The Sun-Herald (where applicable and at Fairfax's discretion)

Promotion on event website –city2surf.com.au Social Media SMS reminder to all entrants Inclusion in eDMs to 195,000+ database e-tickets to all participants Media Release

EXPO MARKETING


160


161

Attendance

0

200

400

600

800

1000

1200

1400

1600

Thursday, August 7, 2014. 7am-8pm

0

200

400

600

800

1000

1200

1400

1600

Friday, August 8, 2014. 7am-5pm

0

500

1000

1500

2000

2500

8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00

Saturday, August 9, 8am-5pm


07 Marketing

Strategy

162

Overview The Sun-Herald City2Surf returned for its 44th year in 2014 as

the flagship event in the ‘One To Run’ series. The world’s

Largest run utilised the look and feel of this landmark series

to deliver an integrated marketing campaign across

multiple platforms. The campaign targeted both mass

markets and direct consumer channels with an objective of

raising millions for charity, promoting a healthy lifestyle and

increasing the level of interest in running.

Objectives The City2Surf brand was utilised to deliver succinct key

messaging that focused around pricing, including entry

phases and special offers.

Promote The Sun-Herald City2Surf as ‘The One to Run’

Reinforce the City2Surf as the largest and best run in the

world

Raise $5 million for charity

Leverage the profile of the Gold Charity initiative: Run

for a Cause

Launch Rock & Run with Redfoo

Delivery The City2Surf campaign utilised multiple platforms to deliver

a strong and consistent messages throughout a 12 week

period. National reach was achieved via:

Fairfax print and digital networks

Event website

Electronic & direct mailing

Radio

TV

Social Media

Sponsors

Media partners

3rd party databases

The Every Day Hero fundraising network


163

Campaign Marketing Campaign The Cty2Surf marketing campaign was executed in the

following stages:

Stage 1: Launch campaign (Mar 24)

Stage 2: Early bird entries (Mar 24 – Apr 12)

Stage 3: Early bird entries closing soon (Apr 13 – Apr 18)

Stage 4: Entries filling fast and fundraising (Apri19 – May)

Stage 5: Entries , Merchandise and Fundraising (June –

August)

Stage 6: Entries now closed (August 8)

Stage 7: Event Expo now open (August 8-10)

Stage 8: Thank you/Post – event wrap (August 11)

Press Advertising City2Surf was promoted extensively in the following print

publications:

The Sun-Herald


The Age

The Canberra - Times

R4YL Magazine

The 16 page Event Guide featured in The Sun-Herald

8 page post event wrap featured in The Sun-Herald

Logo A New Logo was designed using the new campaign strap line

‘The One To Run’


164

Press


165

Press


166

Press


167

Press


168

Press

Sun Herald 3rd August 2014


169

Press

Sun Herald 3rd August 2014


170

Press

Sun Herald 10th August 2014 . Page 1


171

Press

Sun Herald 10th August 2014 . Poster 2


172

Editorial


173

Editorial

Aquabumps eDM – Monday, August 11


174

Event Guide

Event Guide - Front Page Sun Herald, Sunday July 6


175

Event Guide

Event Guide - Opening Page Sun Herald, Sunday July 6


176

Countdown Advertising


177



178



Press Schedule Date Day Section Size Value $

14-May-14 Wed Budget Book 1/4 page strip $7,646.32 17-May-14 Sat Sports HPH $32,177.20 18-May-14 Sun Sports T64 $34,752 18-May-14 Sun Sports 1/4 page strip $11,585.12 19-May-14 Mon EGN Full Page OBC $70,752.00 24-May-14 Sat Entertainment T84 $38,585.28 25-May-14 Sun The Sun-Herald wrap 4 page wrap $181,361.92 25-May-14 Sun TV Guide 1/4 page strip $6,434.64 25-May-14 Sun Traveller HPH $12,869.28 25-May-14 Sun Rest & Relaxation Feature T24 $6,434.64 26-May-14 Mon The Guide Full Page $30,585.28 27-May-14 Tues EGN HPH $27,200.00 30-May-14 Fri Bus 1/4 page strip $17,688.00 31-May-14 Sat EGN 1/4 page strip $32,177.20 01-Jun-14 Sun Sports T64 $34,752 01-Jun-14 Sun Sports 1/4 page strip $6,434.64 01-Jun-14 Sun TV Guide 1/4 page strip $11,585.12 01-Jun-14 Sun EGN Full page $59,090.35 02-Jun-14 Mon The Guide 1/2 page H $7,646.32 02-Jun-14 Mon The Guide Full Page $30,585.28 02-Jun-14 Mon Sports 1/4 page strip $5,956.96 07-Jun-14 Sat Sports 1/4 page strip $8,935.36 08-Jun-14 Sun Sports T64 $34,752 08-Jun-14 Sun Sports 1/4 page strip $8,935.36 09-Jun-14 Mon The Guide 1/4 page strip $7,646.32 09-Jun-14 Mon The Guide Full Page $30,585.28 13-Jun-14 Fri EGN 1/4 page strip $5,956.96 15-Jun-14 Sun EGN T64 $34,752 16-Jun-14 Mon The Guide Full Page $30,585.28 16-Jun-14 Mon HSC Guide 1/4 page strip $5,956.96 21-Jun-14 Sat Bus 1/4 page strip $9,615.60 22-Jun-14 Sun EGN T64 $34,752 22-Jun-14 Sun EGN 1/4 page strip $8,935.36 22-Jun-14 Sun Kids Feature Full page $25,735.56 23-Jun-14 Mon The Guide 1/2 page H $15,292.64 24-Jun-14 Tues Organic & Health Food Feature T22 7646.32 27-Jun-14 Fri Entertainment T44 $15,292.64 28-Jun-14 Sat Sport 1/4 page strip $9,615.60 28-Jun-14 Sat Baby & Toddlers T22 $9,615.60 29-Jun-14 Sun EGN T64 $34,752 29-Jun-14 Sun EGN 1/4 page strip $15,041.18 29-Jun-14 Sun TV Guide Full Page $25,738.56 30-Jun-14 Mon Sports 1/4 page strip $17,688.00 30-Jun-14 Mon The Guide 1/2 page H $15,292.64

179


180

Press Schedule

Date Day Section Size Value $

01-Aug-14 Fri Entertainment T24 $7,646.32 02-Aug-14 Sat Sports 1/4 page strip $9,615.60 02-Aug-14 Sat Traveller T4PAN $38,462.40 03-Aug-14 Sun EGN T64 $34,752 03-Aug-14 Sun EGN 1/4 page strip $15,041.18 03-Aug-14 Sun Sunday Traveller Full page $25,738.56 04-Aug-14 Mon EGN 1/4 page strip $17,688.00 04-Aug-14 Mon The Guide Full Page 30585.28 05-Aug-14 Tue Sports 1/4 page strip $5,956.96 06-Aug-14 Wed EGN 1/4 page strip $17,688.00 06-Aug-14 Wed Sports 1/4 page strip $7,646.32 07-Aug-14 Thu Bus 1/4 page strip $7,646.32 07-Aug-14 Thu Sports 1/4 page strip $7,646.32 08-Aug-14 Fri Sports 1/4 page strip $7,646.32 09-Aug-14 Sat Sport 1/4 page strip $9,615.60 Total $1,322,793.95


Media coverage

181

The editorial coverage of the City2Surf predominantly took place in The Sun-

Herald and Sydney Morning Herald and commenced at the same time as the

marketing campaign. Over 12 weeks a variety of topics and issues were featured

in the Sunday edition of the Herald, including: elite athletes, training tips,

nutritional advice, fundraising stories and any special interest angles of people

who have entered the race. Photo shoots were included with the following:

• Lewis Jetta (Sydney Swans & adidas talent)

• Craig Mottram (race winner)

• Ellyse Perry (adidas talent)

• James Connor (adidas adiRunner)

From 23 June onwards 292 media stories were generated across TV, print and

radio:

• Print: 114

•TV: 77

• Radio: 101

The total ASR value of all media coverage generated for this event was

$7,506,939

The total PR value of all media coverage generated for this event was $22,520,817

The total number reach of media coverage for this event totalled 36,854,256.


182

Media coverage Activations

Sunrise Treadmill Challenge, Martin Place – 5 August

The Martin Place Treadmill Challenge was a highly visible pre-event media stunt

that encouraged participants to stay at Steve Moneghetti’s 1991 City2Surf record

pace of 19km/h for as long as possible.

Channel Seven’s national breakfast show, Sunrise, hosted personalities, sports

people and Westpac’s Jesinta Campbell to participate in the early morning

activity which resulted in multiple crosses by the program out in Martin Place.

Following the Channel Seven activity, members of the public could also

participate for their chance to win a pair of adidas BOOST shoes.


183

Image


184

Online WEEKS TO GO –

EDM NUMBER

SEND

DATE

MAILING LIST

TOTAL

TOTAL OPEN

RATE

TOTAL OPEN % TOTAL CLICK

THROUGHS

TOTAL CLICK

THROUGH

10 WEEKS 1/6/14 41892 47083 112.39 6477 11.9%

Homepage 449

Merchandise 1334

Training Plans 4006

Boost 501

Sheraton 178

8 WEEKS 15/6/14 47140 42440 90.03 3673 6.4%

Facebook 1940

Competitions 106

Westpac 821

Corporate

teams 365

Merchandise 255

rebel 186

6 WEEKS 29/6/14 51047 43138 84.51 1130 1.8%

Competitions 15

Fundraising 87

SMH 166

Facebook 299

adidas 563

4 WEEKS 13/4/14 56293 51461 91.42 7316 9.7

Course details 4125

Expo 1263

Seiko 495

LAN Facebook 907

Skins 526

3 WEEKS 20/7/14 58975 23274 39.46 1519 2.2

Tap Sydney 566

Sheraton 227

Fundraising 248

Gatorade 214


185

Online WEEKS TO GO –

EDM NUMBER

SEND

DATE

MAILING LIST

TOTAL

TOTAL OPEN

RATE

TOTAL OPEN % TOTAL CLICK

THROUGHS

TOTAL CLICK

THROUGH

2 WEEKS 27/7/14 61651 25079 40.68 2431 3.2

Gold Charity 1226

Grill’d 494

adidas 347

City2Surf story 300

Coates Hires 58

1 WEEK 3/8/14 66683 30103 45.14 8291 9.8

Grill’d 5231

Race info 1422

LAN Airlines 936

Gatorade 386

Homepage 316

POST EVENT 10/8/14 57949 35030 60.45 22309 31.3

Marathon

photos 14700

Entry details 2637

iTabs 1081

City2Sea 1115

Run Sydney 1012

Rebel 840

Canberra Times

Fun Run 702

Everyday Hero 222


186

Countdown eDM’s

10 weeks to go 8 weeks to go 6 weeks to go


187

Countdown eDM’s

2 weeks to go 1 week to go Finishers Congratulations


188

Image


189

Social Media

Data pulled from May 18 – August 10

Total Likes: 32,790

Weekly organic and paid social media posts through City2Surf and SMH Facebook page. To grow page numbers it was promoted through EDM communication, our website, media partners and sponsors to increase traffic and awareness. During the three month period, we found that the most successful, interactive posts were inspirational images, questions and polls and of course interaction on Race Day. With this insight we ensured the communication strategy fell in-line with what worked for the fan base.


Social Media

190


Total Likes: 32,790


Social Media

191


Total Likes: 32,790


Social Media


Top Facebook posts

192


Social Media

193

@City2Surf Total Likes: 3413


194

Social Media

@City2Surf Total followers: 1600


Digital advertising

Digital advertising ran across smh.com.au including homepage RHS tiles,

shoestring, sports page tiles, homepage hero tiles, mobile & ipad.

195


Digital advertising

196


197

Image


198

Runners Guide


199

Runners Guide


200

Posters


201


08 Media Partners

202

Our Media Partners for the City2Surf included:

Channel 7, 2UE and Nova, all of whom we leveraged to provide maximum coverage to the

event through pre and post event coverage.

Nova & 2UE

Both Nova & 2UEs promote the event in their shows through integrated content, live one-liners,

CSA’s and event day activations and live broadcasts. celebs, photos, Facebook screen grabs.

Channel 7

Channel 7 promote the event via their breakfast shows in the lead up and also broadcasted

live on the day from the start line, heartbreak hill and finish line.

The weather crosses with James Tobin featured pre arranged interviews with:

• Craig Mottram (eventual Race winner)

• Celebrity chef, Neil Perry (for Starlight Foundation)

• Jesinta Campbell (for the Westpac Lifesavers Rescue Service)

• Post race interviews with winners. Craig Mottram and Casey Wood


203


09 Website

204


205

Website

Overview of Visit Statistics

Top Pages Viewed

Total Page Views


206

Website

Visits Overview

Sessions by Device


207

Website

New Visitors

Vs

Returning Visitors

Engagement Statistics


208

Image


10 Signage

209


210

Finish Chute Sponsor CCB’s Wing

Banners

The Sun Herald 18 18

Westpac 16 28

Adidas 30 6

LAN Airlines 8 6

Rebel 6 6

Gatorade 6 0

SKINS 4 2

Sydney Water 6 4

City of Sydney 2 0

Grill’d 6 4

Coates Hire 4 2

Starwood 2 2

Sheraton 2 0

SEIKO 6 2

ORIX 4 2

Nova 6 2

2UE 4 2

Smooth FM 4 2

NSW Gov 8 0

Woolahra Council 2 0

Waverley Council 2 0


11 Registrations

Pricing Structure

2014 Start Groups and Locations

The start groups for the City2Surf are split into

order of speed, the fastest to the slowest. Here is a

brief description of each start group:

Elite Wheelchair Athletes - For athletes using

racing wheelchairs, no hand cycles permitted,

who will complete the course sub 38mins.

Seeded - For runners who aim to gain a place in

the top 20 only (by invitation only).

Preferred - Males sub 52 minutes and females sub

56 minutes.

The Sun-Herald (SH1) Red Start - For runners with a

race time sub 70 minutes.

The Sun-Herald (SH2) Green Start - For runners with

a race time sub 90 minutes.

Westpac Life Saver Rescue Helicopter Charity

(Green Start) - For runners with a race time sub 90

minutes.

LAN Airlines Blue Start - Is the first open group with

no qualifying time required. People wishing to run

the length of the course but have no prior race

time are encouraged to enter into this group.

Westpac Yellow Start - For people who aim to run

or jog the course.

Back of the Pack Orange Start - For walkers, fun

groups, pushers (pushed wheelchairs and

strollers).

211


212

Corporate Teams Corporate Teams The Corporate Teams Program is designed to provide registration assistance to team managers, as well as offering the opportunity to organise a post event retreat for fellow team members within the finish area. Corporate Teams Package Options This exciting initiative has three different team registration packages available for purchase which provide various levels of support to team managers throughout the entry process. Benefits of these packages include options such as pay later functionality, regular event updates and continual support during the team set-up.

Breakdown of Packages Purchased

Platinum 9

Silver 15

Standard 197


213

iTab

iTaB is an engraved medal insert that fits neatly into the back of the finishers medal, with two options for the participant to have a personalised message or net finishers time displayed on them. These are then posted out within 3 weeks of the event. Once again these were available for purchase during the registration process with over 8% of participants purchasing them.

Expo SMS

With over 80,000 participants coming to collect their race bibs from the Race Bib Collection Point, participants received an SMS containing their race bib number and collection details;

‘Hi Frankie (bib: Red 7602) The Sun-Herald City2Surf presented by Westpac bib collection is: Thurs 7am-8pm, Fri 7-4, Sat 8-4, Royal Hall of Industries.’

Event Day Results SMS

The event day results SMS was available for purchase again in 2014 with just over 22% opting to purchase this in the registration process. On event day as participants crossed the finish line they received the following text message;

‘Congratulations Lucas on finishing the 2014 Sun-Herald City2Surf presented by Westpac in 00:52:18. 2015 entries open later today at www.city2surf.com.au’

Technology Innovations


214


12 Hospitality Overview

The City2Surf is always a hive of activity, not just on event day, but also in the lead up to.

Friday, August 8, kicked off the 2014 celebrations with the Official Race Brunch being held at The Sheraton on the

Park. The brunch provides direct access for sponsors, key stakeholders and media to speak with the event’s elite

athletes and ambassadors running on the Sunday.

The Bondi Beach Marquee Program again was a big success. Fairfax Events works closely with Waverley Council to

implement the program and were pleased to see the introduction of some key changes to ensure continued success

in this area for future events. Overleaf you will be able to gain a greater understanding of how this program works

and the potential exists within this space.

The weekend was wrapped up with the Official VIP Party which was again hosted at The Bucket List at Bondi Beach.

Key personnel and VIP’s were able to relax , unwind and toast to what was yet another successful event.

Image

215


216

Invite

Official Race Brunch

Date

Friday, August 8, 2014

Venue

The Official City2Surf Race Brunch was held at The

Sheraton on the Park, 161 Elizabeth Street, Sydney.

Time

The Brunch commenced saw guests arrive from

10am for a 10:15am start.

Invitees

Event Stakeholders, Charity Ambassadors, Sponsors,

Fairfax Executive Management and National Media

Organisations including Fairfax Media, Channel 7

and 2UE.

Special Guests

Australia’s Chief de Mission for this year’s

Commonwealth Games - Steve Moneghetti, Comm

Games Gold Medallist and City2Surf starter Michael

Shelley, Rob de Castella, founder of the Indigenous

and Marathon Project and favoured winner and

elite athlete Craig Mottram, Channel 7’s My Kitchen

Rules Luke and Scott supporting the Black Dog

Institute and Chris Edwards, City2Surf legend and

author of “The Untold Story of the City2Surf”.

Catering

Catering was provided by The Sheraton on the Park.

Guests were treated to a juice and smoothie bar,

high tea platters with freshly basked patries and a

selection of savoury canapés.

Formalities

The formalities were hosted by Kurt Hanson. The

brunch included a speech by Managing Director,

Andrew McEvoy and Westpac NSW General

Manager, Jason Stephens.


Date

Sunday, August 10, 2014

Venue

The Official City2Surf Beach Party was held at

The Bucket List which is located on Queen

Elizabeth Drive, Bondi Beach.

Time

The Party was held during the time period of

8:00AM – 14:00PM.

Guests

Event Stakeholders, Charity Ambassadors,

Sponsors, Fairfax Executive Management and

National Media Organisations including

Fairfax Media, Channel 7 and 2UE.

Catering

The catering consisted of a selection of

breakfast and lunch canapés, box meals and

a fish and chips station. Grill’d Burgers

provided beef and chicken sliders and there

was also a paella station. Guests were

provided with a selection of premium

beverages, both alcoholic and non-alcoholic,

a coffee station was also available.

Formalities

The official presentation took place at the

Beach Party from 9:30AM. The formalities were

hosted by Kurt Hanson, Event start announcer

and saw the top three elite wheelchair and

male and female placegetters receive their

trophies.

Entertainment

There is no better way to celebrate the

success of another year than with party tunes

being provided by Furnace and the

Fundamentals and DJ Splatt. Never has there

been so much dancing!

217

VIP After Race Party

Invite


218

Image

Image


219

Image

Image Image


220


221

Bondi Marquee Program

Overview

The Bondi Beach Marquee Program is an integral

part of the City2Surf and this year was no different.

Bookings for the marquees were facilitated through

both the Waverley Council and City2Surf websites. 70

x (5mx10m) sites were on offer with 55 being sold by

the time bookings closed on June 24.

It has been seen over the past 2 years a slow decline

in sales of the marquees. Below is a summary of the

changes implemented in 2014 and

recommendations for the program for 2015

Changes in 2014

-Introduction of catering panel

-8x caterers including:

Recommendations for 2015

- Campaign to be released in early 2015 with

bookings potential to maximise bookings to all 70

spaces

-Integration of alcohol supplier in all beverage

packages. Has the potential to include all

categories:

-Beer

-Cider

-Wine

-Sparkling

-Non-Alcoholic beverages

- Relationship with massage therapist to be offered

to key sponsors for activations and post race

marquees

- Dedicated provider for ice

- Supply partner required for provision of

biodegradable products

There are a number of other opportunities for post

race hospitality within the Bondi Basin. Included is the

top floor of the pavilion. This space can host up to

450 people and is the perfect sport for your post

race event. Be sure to speak to the Fairfax

Sponsorship team for details and availability for 2015.

Forte Catering BBQ Spit Catering

Flavours Catering Laissez-faire Catering

Order In Caterers Bay Leaf Catering

Alliance Caterers Amory Catering


222

Goodie Bags

Supplier Item

Carmans Kitchen Protein Bar

Carmans Kitchen Nut Bar

Bounce Bounce Balls

Nestle UNCLE TOBYS Oats Creamy Honey Quick Sachets

Revlon Revlon Mitchum Clinical Deodorant, Men and Women

Johnson & Johnson Blister Patches

Vital Health Finish Tablets

Gatorade 350ml Bottles – for Beach Party only

Sheraton Spa Slippers – for Race Brunch only

Grill’d Free Burger Voucher

SKINS Sweatbands

SKINS A4 Flyers

Virgin Active Flyer

All sponsors were approached to provide items as part of the

goodie bags. In addition to sponsors, the invitation was

extended to a database of companies that also provide

samples to be included in the bags.

Each of the below companies provided 600 of each item

which allowed each person to leave with an assortment of

fantastic products. The bags were then distributed at the

Official Race Brunch and VIP Party.


223


13 Winners Results

Place First Name Surname Net Time

1 Craig Mottram 41:51

2 Brad Milosevic 42:14

3 Jeffrey Hunt 42:30

4 David McNeill 42:31

5 David Bryne 43:30

6 Matthew Hudson 43:50

7 Stephen Dinneen 44:12

8 Keith Macpherson 44:14

9 Alastair Stevenson 44:28

10 Courtney Atkinson 44:28

Top 10 Males

Top 10 Females

Place First Name Surname Net Time

1 Casey Wood 47:53

2 Milly Clark 48:38

3 Clare Geraghty 49:24

4 Lauren Hamilton 49:33

5 Ellie O’Kane 49:46

6 Stephanie Auston 50:03

7 Kasey Mumby 50:47

8 Julia Degan 52:02

9 Briony Shaw 52:21

10 Jane Fardell 52:36

224


225

Finish Times

0

50

100

150

200

250

300

350

400

450

500

8:26

8:45

8:56

9:07

9:18

9:29

9:40

9:51

10:0

2

10:1

3

10:2

4

10:3

5

10:4

6

10:5

7

11:0

8

11:1

9

11:3

0

11:4

1

11:5

2

12:0

3

12:1

4

12:2

5

12:3

6

12:4

7

12:5

8

13:0

9

13:2

0

13:3

1

13:4

6

Finish Times


Fairfax Events

1 Darling Island Road, Pyrmont NSW 2009 Australia

www.city2surf.com.au

[email protected]

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City2Surf 2014 Event Report

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