Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices. We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always. CityLites - Skyway Advertising 625 Marquette Ave South, Suite 890 / Minneapolis, MN 55402 / 612.339.6875 / OUTFRONTmedia.com
Transcript
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
Skyways are an interconnected collection of 2nd story, climate-controlled, pedestrian footbridges that connect buildings in the downtown cores. Skyways allow downtown workers and visitors to move easily through the downtown area in climate controlled comfort, always much appreciated during the long, cold Minnesota winters; and during hot, humid summers. Skyways are heavily used for speed, convenience and to protect people from the elements.
The first Minneapolis skyway was opened in 1962 and since then more than 8 miles of skyway have been built. The Minneapolis skyway system is the largest continuous skyway system in the world connecting 80 city blocks with over 700 retail establishments in the skyway system. In St. Paul the first skyway opened in 1967 and has since grown to more than 5 miles connecting 40 city blocks.
CityLites OverviewOUTFRONT Media CityLites is the exclusive provider of skyway advertising in all our markets including Minneapolis, St. Paul, Rochester and the Mall of America. Our platform allows advertisers to achieve broad reach and excellent frequency against an upscale, educated audience of working adults in the Central Business District and entertainment areas of our downtown markets. In addition to rotational campaigns, our product is perfectly positioned to target specific areas within our markets including the Minneapolis Convention Center, sporting events at Target Field, Target Center and the Xcel Energy Center. The skyways are linked to the headquarters of fortune 500 corporations like Target, Ameriprise, Thrivent, US Bancorp, Xcel Energy, Ecolab and more.
Minneapolis alone has the largest climate controlled, continuous pedestrian skyway system in the world, linking over 80 blocks of downtown office buildings, area attractions, hotels and more! Product offerings include multiple sizes of backlit panels, digital panels, wallscapes, area dominations and many more unique applications.
The CityLites platform was created in 1996 to offer an alternative to traditional out-of-home marketing platforms that engage consumers, business executives and visitors in the heavily used skyway systems in the Midwest. Since then, our skyway platform and unique offerings have grown exponentially becoming one of the most indemand media outlets that out-of-home has to offer in the markets we represent!
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. PaulLast Rev. 04/17/15
Points of Interest
Major Points of Interest:Guthrie TheaterMinneapolis Institute of ArtsMinnesota Landscape ArboretumWalker Art CenterOrdway Music TheaterScience Museum of MinnesotaMinnesota OperaWeisman Art MuseumTheatre de la Jeune Lune,Pantages TheatreOrpheumHennepin Center for the ArtsMinnesota OrchestraSt Paul CathedralMall of America
Local Events:City of Lakes LoppetArt-A-WhirlMinneapolis Monarch Festival MedtronicPowderhorn Festival of ArtsLake Hiawatha Neighborhood Festival Heart of the Beast Theatre May Day ParadePride Festival & ParadeStone Arch Bridge FestivalMinneapolis AquatennialMinnesota Fringe FestivalLoring Park Art FestivalUptown Metris Art Fair
Major HeadquartersAmeriprise FinancialBuffalo Wild WingsColoplast USSPS CommerceTarget CorporationThrivent Financial for LutheransU.S. BancorpSecurian Financial Group Inc.Valspar OAC TechnologyWeb Design Valley LLCEcolab Inc. Gander MountainSecurian Financial Group Inc.CargillBest Buy3M
Shopping Centers/Nightlife:Mall of AmericaNicollet MallWarehouse DistrictWest EndUptownFirst AvenueAlbertville Premium OutletsNorthtown MallMedford Village Outlet CenterBurnsville CenterRosedaleSouthdale
Colleges/Universities:Augsburg CollegeBethel CollegeSanford BrownDunwoody College of TechnologyHamline UniversityMacalester CollegeWilliam Mitchell College of LawSt. Catherine’s UniversityConcordia CollegeSt. Mary’sCollege of St. ScholasticaNorthwestern CollegeUniversity of St. ThomasUniversity of MinnesotaSt. Paul College
Convention Centers/Stadiums:Mall of America FieldMinneapolis Convention CenterRiver CentreTarget Center Target Field Mariucci ArenaWilliams ArenaXcel Energy CenterTCF Bank StadiumRoy Williams Auditorium
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Backlits - Full: 34''h x 69.75''w - Single: 34''h x 21.5''w• Digital Displays• Wallscapes• Area Dominations• Elevator Clings• Pillar Clings• Floor Clings• Skyway Activations
Coverage:See next page for complete coverage
Product Information:
Minneapolis Skyway System
What is connected to the Minneapolis Skyways?The Minneapolis Skyway system connects over 700 stores and restaurants in downtown. In addition to reaching the throngs of everyday, upscale working professionals in the Central Business District of Minneapolis; Target Field, Target Center and the Minneapolis Convention Center are also all skyway connected. Home of Target Corporation, Ameriprise, US Bancorp, Thrivent and hundreds of other small to medium sized businesses. CityLites is the premier format for reaching the most desired consumers.
How long is the Minneapolis Skyway System?With over 8 miles of skyways, 260,000 daily consumers and the largest concentration of upscale, working adults in the state; our beautiful CityLites advertising platforms will truly showcase your brand. Each of our platforms delivers an estimated 250,000 impressions per month.
What types of businesses are in Downtown and use the Minneapolis Skyways?Downtown Minneapolis is home to the headquarters of Target, US Bancorp, Ameriprise Financial, Thrivent Financial, Wells Fargo, Ameriprise, and More! Minneapolis is the #2 Theatre District, per capita in the country. Twenty-four of the twenty-five largest law firms in the state are located in Downtown Minneapolis. It is also the home of 37% of the total office space in the Twin Cities.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Backlits - Full: 34''h x 69.75''w - Single: 34''h x 21.5''w• Wallscapes• Floor Clings• Skyway Activations
Coverage:See next page for complete coverage
Product Information:
Saint Paul Skyway System
How long is the St. Paul Skyway System?The Saint Paul Skyway system is over 4 miles long and connects the Central Business District with the cultural and entertainment areas of dowtown Saint Paul allowing advertisers to reach the most desirable and upscale of consumers.
How many people use the Saint Paul Skyways?In addition to housing Central Business District of Saint Paul, the downtown area also annually hosts the Saint Paul Winter Carnival, the Red Bull Crashed Ice event and is the home of the MN Wild NHL hockey team. Over 100,000 daily consumers travel throughout the skyways in climage-controlled comfort. Each of our platforms deliver and estimated 165,000 impressions per month.
What types of businesses are connected in Downtown St. Paul through the Skyways?The Sanit Paul Skyway System connects 40 city blocks including the Xcel Center, River Center, Ecolab, Securian Financial, Lawson Software, Science Museum of MN, Children's Museum, Ordway, MPR and many more! This makes CityLites the premier format in the St. Paul market for reaching the most desireable and upscale of consumers.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
What advertising opportunities are available at the Mall of America?Our illuminated 4'x6' and 3'x6' backlit signage is located at the main entry points into the Mall, allowing you to have the first and last impression on consumers ouside of the clutter and multiple mixed messages consumers are bombarded with once inside the mall. Each panel is estimated at 250,000 impressions per month.
What's the big deal about the Mall of America?The Mall of America is the largest retail complex in the United States including an indoor amusement park with over 25 rides and attractions. More people visit the Mall of America than Disney World, Graceland and the Grand Canyon combined. It has more than 40 million visitors annually.
Aren't most of the consumers at the Mall of America tourists?65% of the traffic at the Mall of America are local shoppers, with 35% of traffic from outside of a 150 mile radius. With over 500 retail stores and over 400 events each year, there is always something going on at the Mall of America.
Exposure. Presence. Impressions.
Mall of America
• Backlits - Horz: 34''h x 69.75''w - Vert: 67.25''h x 46''w• Elevator Clings• Floor Clings• Wallscapes
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Backlits - Full: 34.5''h x 70.75''w - Single: 34.5''h x 22''w• Wallscapes• Elevator Clings• Floor Clings• Skyway Activations
Coverage:See next page for complete coverage
Does Rochester have a Skyway System or a Subway System?Rochester is unique among our markets hosting both a 2nd story skyway system along with an underground subway system. While workers and visitors travel throughout the system in Rochester half of the city has above ground skyways and once you get into Mayo Clinic area the system drops to a below ground system.
What should I know about Rochester?Rochester is known for the world famous Mayo Clinic which resides in the heart of downtown Rochester. The Mayo Clinic employs 29,000 medical care professionals who care for over one million outpatient visitors per year. CityLites offers signage throughout the downtown skyways and subway system connected the Mayo Clinic, as well as signage in the Rochester International Airport. The median household income for the market is 20% higher than the US average.
What all is connected to the system?In addition to the Mayo Clinic, retail shops, and business office buildings; there are more than 1,700 hotel rooms, 3,900 parking spaces and the Mayo Civic Center also interconnected. Each of our platforms deliver an estimated 100,000 impressions per month.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. PaulLast Rev. 03/09/2016
ON Smart MediaProduct Information:• 14 Screens (10 in Minneapolis, 4 in St. Paul)• 13 ON.8S screens, approximately 86” diagonal, one ON.6S screen approximately 66” diagonal• Spot Length: 8 seconds
Coverage:Target Center Target FieldXcel Energy CenterU.S. Bank Stadium, new home of Minnesota VikingsCHS Field, home of the St Paul SaintsMinneapolis Convention CenterOrchestra HallScience Museum of MinnesotaMinnesota Children’s Museum
Innovative. Awe-Inspiring. Captivating.
• Loop Length :64• Slots: 8• Full Motion or Static• No Sound
What is the OUTFRONT Media CityLites Premium Digital Network?The CityLites Premium Digital Network is a brand new, supplemental network to our current static backlit inventory in the downtown Minneapolis and St Paul skyway systems. The CityLites Premium Digital Network will consist of 14 High Definition ON Smart Displays positioned in strategic, premium, high traffic locations throughout downtown Minneapolis and St Paul providing overall coverage in these unique skyways systems. Ten digital board locations in Minneapolis and 4 digital board locations in St Paul.
Who does the CityLites Premium Digital Network reach?The Premium Digital Network locations are all located in the skyway systems in downtown Minneapolis and St Paul. The skyway systems are located in the cores of the both cities downtown business districts reaching the largest concentration of upscale, educated, working adults in the state each and every work day, truly a premium audience! In addition to the everyday working consumer, the following venues are all located in downtown Mpls or St Paul and are all skyway connected: US Bank Stadium (home of the Mn Vikings), Target Field (home of the Mn Twins), Target Center (home of the Mn Timberwolves), Excel Energy Center (home of the Mn Wild), the Mpls Convention Center, the State Theatre, and more.
Why is the CityLites Premium Digital Network valuable to advertisers?Offering premium locations and a premium audience, the CityLites Premium Digital Network is the only digital OOH platform in the Twin Cities providing digital assets covering in both downtown Mpls and downtown St Paul. The daily downtown worker and the downtown visitor coming downtown for meetings, dining, concerts, events, shopping, theatre, entertainment, and sporting events come from all over the Twin Cities metropolitan area, providing advertisers with a digital platform that delivers both a high quality audience and overall market reach.
Over 23 million visitors annually
Nicollet MallWarehouse DistrictRoy Wilkins AuditoriumOrpheum TheatreOrdway Center for thePerforming ArtsFitzgerald TheaterPantages TheatreNew Century TheatreState Theatre
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• 3'h x 6'w• 3'h x 2'w• 6'h x 4'w
Coverage:MinneapolisSaint PaulMall of AmericaRochesterDuluthDes Moines *Not all sizes are available in every location.Please ask your Account Executive for details
Backlit Panels
What makes Skyway advertising different?Skyway panels are a refreshing alternative to traditional "out-of-home" marketing formats, reaching consumers in our heavily used skyway systems. They command attention, are fully illuminated and eye-catching! Being in the downtown central business district, our plaform targets an affluent, educated, white collar demographic with excellent frequency.
Where are backlit panels located in the Skyways?Our backlit panels are pervasive throughout our markets allowing advertisers to reach the entire core business district. CityLites can also target certain areas and events such as the Minneapolis Convention Center, Target Corporation, Sporting Events, Shopping and Entertainment Areas, Corporate Headquarters and many more! There are also 40 backlit panels surrounding Target Field/Target Center which is a great opportunity to target Twins fans, Timberwolves fans, events and is a key area to reach daily commuters!
What creative opportunities are available with backlit panels?We can accommodate anything from brochure racks, to engagement opportunities, to surrounding wall graphics and much more! If you have a creative idea please let us know and we'll help bring it to life!!
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Varies
Coverage:MinneapolisSaint PaulMall of AmericaRochester
Wallscapes
Large. Exciting. Impressive. Do all wallscapes have a backlit included?Specialty wallscape programs are limited in availability specific to certain buildings. The application may or may not include a backlit panel depending on client desires for their creative campaign execution. Exact locations and sizes will be determined based on campaign specifics and building regulations. Creative must be pre-approved by individual building management prior to posting.
Why would I choose to advertise with wallscapes?Wallscapes can vary in size and are customizable depending on budgets and creative need. They allow advertisers to dominate areas of the skyways reaching consumers in a bold and unexpected way with larger than life applications that can't be missed.
What are the limits of wallscapes?Wallscapes are only limited by individual building regulations. They can be stand alone or integrated with a backlit or multiple backlit panels and/or floor clings if desired to create a brand environment.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Varies
Coverage:Minneapolis - 517 Building - Northstar Center - 6 Quebec - Highland Bank Court - Other locations negotiable
Area Dominations
Show Stopping. Experience Driven. Does every building have a domination opportunity?Domination programs are limited in availability specific to certain buildings. The application may or may not include backlit panels, wallscapes, floor clings, and pillars clings depending on client's desires for their creative campaign execution. Exact locations will be determined based on campaign specifics and building regulations. Creative must be pre-approved by individual building man-agement prior to posting.
Why would we choose to dominate a building with our advertising campaign?Area dominations give advertisers the ability to create a larger than life experience that engages the consumer in a way that other media formats can not. The integration of a variety of applications in one area create a brand environment to be remembered.
What are the limits of Area Dominations?Area Dominations are only limited by individual building regulations and advertiser imaginations. They can include backlit panels wallscapes, floor clings, pillar clings, props, activation events with street teams, sampling and much more to complete the full brand experience.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Varies
Coverage:Minneapolis - 6 Quebec Building - Northstar Center - Convention Center Rotunda
Pillar Clings
Vibrant. Bold. Eye Catching.Can we advertise using pillars in every building?Specialty programs such as pillar clings are limited in availability specific to certain buildings. Exact numbers and locations will be determined based on campaign specifics and building regulations. Creative must be pre-approved by individual building management prior to posting.
Why would I choose to advertise with pillar clings?Pillar clings are typically sold by building with multiple pillars in each location creating an area domination with multiple messaging options for each creative execution. They reach consumers in a unique and unexpected way to make your message really stand out!
How large are the pillars and how many are in each building?There are 5 pillars at about 90sqr feet each in the 6 Quebec building. In Northstar Center there are 14 pillar faces available at about 25 sqr feet each. The Convention Center Rotunda has 4 pillars at 18 sqr. feet each.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• 84''h x 42''w
Coverage:MinneapolisMall of AmericaRochester
Elevator Graphics
Exposure. Presence. Impressions. Can we advertise on elevators in every building?Specialty programs such as elevator clings are limited in nature depending on the specific building's regulations. Custom programs can be developed based on client need. Exact numbers and locations will be determined based on campaign specifics and building regulations. Creative must be pre-approved by individual building management prior to posting.
Why would I choose to advertise on elevators?Elevator clings are an unexpected way to garner great attention for advertising messaging. Advertisers can dominate a bank of muliple elevators with a variety of creative executions, targeted to a captive audience as they wait for their elevator to arrive.
Can I wrap the entire elevator inside and out?City regulations only allow advertising clings on the outside doors. Additional floor extensions may be integrated into a campaign in certain locaitons and can be discussed further on a case by case basis.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Size varies
Coverage:MinneapolisSaint PaulMall of AmericaRochester
Floor Graphics
Unique. Creative. Visible. Can floor cling advertisements be placed in every building?Specialty programs such as floor clings are limited in nature depending on the specific building's regulations. Custom programs can be developed based on client need. Exact numbers, sizes and locations will be determined based on campaign specifics and building regulations. Creative must be pre-approved by individual building management prior to posting.
Why would I choose to advertise with floor clings?Floor clings are a step out of the ordinary. They reach consumers in a unique and unexpected way. Floor clings can be created in a variety of unique shapes and sizes to make your message really stand out!
Can I wrap an entire floor and create an integrated experience?Yes, however integrated floor clings may require additional approval in certain locations and can be discussed further on a case by case basis considering client goals and expectations. Floor clings can be combined with wallscapes to fully immerse consumers in a full brand environment.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Varies
Coverage:Minneapolis
Target Field/Target Center Area
Key Placement. Exposure. Reach.Why would I want to target the Target Field/Target Center Area?Both Target Field and Target Center are directly skyway connected to the ABC parking ramps. These ramps are the largest ramps in the city and are located within 1 to 2 blocks of Target Field and Target Center. This is a great opportunity to take advantage of the 3+ million Twins, Timberwolves and other events fans, along with the everyday downtown worker.
What types of applications are available?Inventory around the Target Field/Target Center Area include 40 backlit panels, 2 digital displays and the opportunity to integrate wallscapes and floor clings to your campaign in certain areas.
What else is in this area?This area also includes the theater district which comprises the Orpheum Theater, State Theater, Pantages Theater, New Century Theater and the Cowles Dance Center. The warehouse district surrounds this area with multiple bars, restaurants, nightlife and other lifestyle shopping/entertainment venues. The ABC ramps are the largest concentration of downtown daily commuter parking.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. Paul
• Varies
Coverage:MinneapolisSaint Paul
Activation Events
Engagement. Sampling. Giveaways.What is an Activation Event?Activation Events are an add-on option for bringing your skyway advertising campaign and brand to life! These can include product sampling, literature distribution, brand ambassadors, games, mascots and many more possibilities as part of your campaign.
Can we have Activation Events in all buildings?Activation Events are limited in availability specific to certain buildings. Staffing must be provided by the client based on their needs for brand emersion. Engagement techniques must also be approved by the building prior to the date of activation. Exact locations will be determined based on campaign specifics and building regulations.
How long and when is an activation event?Typically Activation Events are scheduled during the lunch hour between 11am - 1pm which is peak time for consumer traffic. Early morning or late afternoon activations can also be scheduled base on client campaign goals.
625 Marquette Ave South, North Star West, Ste 890Minneapolis, MN 55402(612) 339-6875 / OUTFRONTmedia.com
Minneapolis/St. PaulLast Rev. 05/04/16
• Lat/Long Defined Virtual Radius • Banner Ad (320 x 50), PNG/JPEG/GIF• Templated Mobile Optimized Landing Page Branded Header (320 x 200), Directions, Call, Video (YouTube hosted), Promo, Custom Button• Deliverable Targets: Impressions, CTR, SAR• Retargeting option available
Coverage:National
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
OUTFRONT Mobile Network
What advertising opportunities are on the OUTFRONT Mobile Network?The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence, consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad. Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Why is the OUTFRONT Mobile Network valuable to advertisers?Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
Prime. Engage. Capture.
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625 Marquette Ave S, North Star West, Suite 890, Mpls, MN 55402 / 612-339-6875 / OUTFRONTmedia.com
