47
CIVILIAN MARKSMANSHIP PROGRAM Coaches Conference Colorado Springs September, 2013
CIVILIAN MARKSMANSHIP
PROGRAM
Coaches Conference
Colorado Springs
September, 2013
CMP AffiliatesAugust 15, 2013
• Number of clubs by status:
– Good & Pending: 4,844
– Delinquent: 141
– Inactive: 494
– Total Clubs: 5,479
• Number of clubs by type:
– JROTC units: 2,618(units w/marksmanship)
– Senior clubs with junior division: 1,126
– Senior clubs: 439
– Junior clubs: 423
– 4-H Shooting Sports: 412
– State associations: 51
– Youth camps: 83
– Other: 313
2
New Affiliated Clubs
0
20
40
60
80
100
120
140
160
180
2010 2011 2012 2013
# of New Clubs
3
State Directors
• States with appointed SDs: 47
• SDs currently appointed: 54
• States with Co-SDs: 7
• States without SDs: (IN, ME, ND, OK)
• New: CA (Joseph Mueller), NH (Dave Polonsky), VA (Art Weatherford)
• Deaths: MD (Bob Inness)
• 2013 SD Workshop Las Vegas, NV was held in conjunction with the Shot Show. Next SD Workshop will be held in 2014 at CMP North.
4
CMP Scholarships
0
20
40
60
80
100
120
140
160
180
2010 2011 2012 2013
Awarded
Accepted
52013: Awarded 163 –Accepted 157
CMP ScholarshipsAugust 15, 2013
• 2013-2014 Scholarships– 4-H Shooting Sports: 17 awarded, 17 accepted
– Club: 32 awarded, 32 accepted
– High School: 15 awarded, 11 accepted
– JROTC: 96 awarded, 94 accepted
– State Association: 2 awarded, 2 accepted
– Boy Scouts: 1 awarded, 1 accepted
• Eligibility: – Graduating Seniors who participant in marksmanship
programs
– JROTC Service Championships
6
CMP Communications
7
CMP Website
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
10 11 12 13
Visits Pageviews
8
CMP Social Media
• Facebook – launched in May 11
• 13,451 Likes
• 1,782,767 post impressions (views)
• Twitter – launched July 11
• 719 followers
• Google + - launched Dec 11
• 212 have the CMP in their circle
9
Shooter’s News Emails
0
10000
20000
30000
40000
50000
60000
70000
80000
10 11 12 13
Distribution
0
5
10
15
20
25
10 11 12 13
Bulletins#'s went down due to report with only subscribers with
email addresses and unique emails. 10
On The Mark
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1000
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9000
10000
11000
10 11 12 13
Distribution
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8000
9000
10000
10 11 12 13
Downloads
Newsletter for junior leaders, coaches, parents and junior shooters.
11
The First Shot Online
www.ODCMP.org
0
50000
100000
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250000
10 11 12 13
VisitsPageviews
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10 11 12 13
Articles
12
CMP Discussion Forum
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10 11 12 13
Members
Active
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200000
300000
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700000
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900000
10 11 12 13
Threads
Posts
13
Sales Communication
0
20000
40000
60000
80000
100000
120000
140000
160000
10 11 12 13
Email Subscribers
0
10000
20000
30000
40000
50000
60000
70000
10 11 12 13
Catalog Distribution
14
CMP PhotosZenfolio - http://cmp1.zenfolio.com/
• Allows visitors to view, download , share/order photos and comment on photos
• 70,900 photos posted, 48,000 page visitors, 1,071,000 page views
• 46 photo orders - $1,700 ($700 CMP profit)
• Yearly fee of $100.00 for site
• Positive feedback from users 15
National Matches2013-2012 Comparison
2013 2012 % change
Rifle Participants 3,067 3,054 (-1%)
New 908 (30%) 875 (29%) (+1%)
Pistol Participants 965 1,034 (+7%)
New 414 (43%) 417 (40%) (-3%)
Rimfire
Participants
345 400 (+14%)
New 90 (26%) 143 (36%) (+10%)
Total Shooters 4,377 4,488 (+2.0%)
Total Entries 9,846 (2.2%) 10,125 (2.3%) (+3.0%)
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National Match
Junior Highpower Support
0
20
40
60
80
100
120
2010
2011
2012
2013
Juniors Supported
0
5000
10000
15000
20000
25000
30000
35000
2010
2011
2012
2013
Expenses
17
CMP Regional GamesAugust 15, 2013
• 8th Western CMP Games– Phoenix, 11-15 October, 2013– 223 participants / 568 entries in 2012
• 7th Eastern CMP Games– Camp Butner NC, May 4-12, 2013– 677 participants, down from 772 in previous year (-14.0%)
• Central Games – 2nd CMP Games Oklahoma
• Oklahoma City, 4-7 April 2013• 192 participants, 640 Event entries, up from 585 in previous
year.
18
CMP-Sanctioned MatchesAugust 15, 2013
• Sanctioned Matches:– Conducted by CMP affiliates--must use CMP rules
– Sanctioning fee is $20 for non-EIC matches
– Sanctioning fee for EIC matches is $10 per shooter
– CMP provides on-line listing, awards, award pins, certificates, discounted ammunition, scorecards
– Match results posted on CMP web site
• 2013 Sanctioned Matches (calendar year):– 1,405 CMP Sanctioned Matches in 2013
– 1,700 CMP Sanctioned Matches in 2012
– 1,581 CMP Sanctioned Matches in 2011
– 995 CMP Sanctioned Matches in 2010
– 9,398 competitors in 2013 CMP Sanctioned Matches (to date)
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CMP Sanctioned MatchesAugust 15, 2013
Event 2012 2012
Competitors
2013 2013
Competitors
Pistol EIC 122 2752 110 2078
Rifle EIC 119 4227 117 4110
Garand 528 6016 460 3856
Unlimited Garand 79 86 42 90
State Championships 11 155 9 112
Springfield 380 2057 314 1452
Vintage Military 297 1310 277 880
20
CMP Sanctioned Matches (Cont.)August 15, 2013
Event 2012 2012
Competitors
2013 2013
Competitors
Modern Military 165 605 112 480
Vintage Sniper 23 862 25 725
Carbine 93 1092 74 691
Rimfire Sporter 138 1911 101 1224
3P Air Rifle 257 Est. 15000 161 Est. 10000
21
CMP-Sanctioned ClinicsAugust 15, 2013
• Sanctioned Clinics:
– Conducted by affiliates that meet CMP standards
– CMP provides on-line listing, certificates, discounted ammunition, scorecards
– Goal is to train many more new shooters
• Clinics Taught by Master Instructors:
– CMP provides GSM clinic guides for each student
• 2013 Sanctioned Clinics (calendar year to date):
– 99 clinics
– 646 students
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Sanctioned ClinicsGarand, Springfield, Vintage,
Carbine, and Rimfire
0
20
40
60
80
100
120
140
160
2010
2011
2012
2013
# of
Clinics
# taught
by MRI
0
200
400
600
800
1000
1200
1400
1600
1800
2010
2011
2012
2013
# of Participants
23
Three-Position Air Rifle
Sanctioned Matches
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2000
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16000
2010 2011 2012 2013
# of Participants
24
JROTC Competitions
2013-2014
• Postal Competition (Oct – Dec)
• All Service Championships (4)
– All four services in Camp Perry and Albuquerque, NM
• Camp Perry; 14-16 February 2014
• Albuquerque, NM; 20-22 February 2014
– Two services per weekend in Anniston
• USMC/Navy; 14-16 February 2014
• Army/Air Force; 20-22 February 2014
• National JROTC Championship
– Anniston, 20-21 March 2014
25
JROTC
Postals
0
500
1000
1500
2000
2500
3000
3500
4000
2009-2010 2010-2011 2011-2012 2012-2013
Army
Marine Corps
Navy
Air Force
26
JROTC
Service Championships
0
50
100
150
200
250
300
350
2009-2010 2010-2011 2011-2012 2012-2013
Army
Marine Corps
Navy
Air Force
27
JROTC
National Championship
0
10
20
30
40
50
60
70
2010 2011 2012 2013
Army
Marine Corps
Navy
Air Force
28
National Junior Olympics
Participants
0
50
100
150
200
250
2010 - Anniston, AL 2011 - Camp Perry, OH 2012 - Anniston, AL 2013 - Anniston, AL
Sporter
Precision
29
CMP Air Rifle Championships
• CMP Postals– 920 Shooters
• CMP Regionals (3 matches)
– Albuquerque, New Mexico – 116 shooters
– Anniston, Alabama – 96 shooters
– Camp Perry, Ohio – 101 shooters
• CMP National – 311 Shooters
– Anniston, Alabama
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Three-Position Air Rifle
• Junior EIC Program
– Junior Distinguished: 657 to date
• CMP supported these 2013 Council Championships:
– National 4-H Shooting Sports Invitational
– Daisy Air Rifle Championship
– Junior Olympic Championships
– JROTC Service Championships and National
Championship
– CMP Regional and National Championships
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Three-Position Air Rifle Distinguished Badges Awarded
0
20
40
60
80
100
120
140# of Badges
32
Camp Perry Open Public Shooting Participants
0
1000
2000
3000
4000
5000
6000
70002
01
0
20
11
20
12
20
13
# of Shooters
33
Anniston Open Public Shooting Participants
0
200
400
600
800
1000
1200
1400
1600
18002
01
0
20
11
20
12
20
13
# of Shooters
34
CMP
Junior Rifle Camps
0
100
200
300
400
500
600
700
2011
2012
2013
Campers
Adult
Leaders
0
2
4
6
8
10
12
14
16
18
2011
2012
2013
# of Camps and Clinics
35
Summer Camp Schedule - 2013
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Location Training Date
Anniston AL 3-P Camp 10-14 June
Progresso, TX Outreach Clinic 11-13 June
Anniston, AL & Albuquerque, NM 3-P Camp 17-21 June
Anniston, AL & Camp Perry, OH 3-P Camp 24-28 June
Kerrville, TX & Franklinville, NJ & Fontana, CA Outreach Clinic 1-3 July
Anniston, AL CMP/USAS/NRA 3-P Championships 6-14 July
Anniston, AL & Phoenix, AZ 3-P Camp 15-19 July
Linn, MO Outreach Clinic 17-19 July
Anniston, AL 3-P Camp 22-26 July
Clearfield, UT Outreach Clinic 22-23 July
Anniston, AL & Colorado Springs, CO 3-P camp 29 July – 2
August
Colorado Springs, CO Advanced Standing Camp 5-7 August
4-H Shooting Sports
National Championship
160
170
180
190
200
210
220
2010 TX 2011 TX 2012 NE 2013 NE
Shooters
37
4-H Shooting Sports
State Grants
0
10
20
30
40
50# of States
0
1000
2000
3000
4000
5000
6000
7000
8000
9000Grants Paid
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Camp Riflery
• CMP Provides Instructor Training Courses (ITC), instructional curriculum, camper awards, rifles & ammo
• 2010: 28 ITCs, 192 riflery instructors
• 2011: 24 ITCs, 189 riflery instructors
• 2012: 33 ITCs, 226 riflery instructors
• 2013: 25 ITCs, 184 riflery instructors
• Program Notes:
– Current Certified Camp Riflery Counselors: 950
– New camp riflery medal award under development
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JMIC Online Course
0
500
1000
1500
2000
2500
3000
3500
2010 - 2013
Viewed
Users
Exams Taken
Certified
40
CMP Mobile Range
• Popular with competitors.
• Full schedule in 2013.
• Numerous requests nationwide.
• Fee charged for use of range and staff for non-CMP events.
• No full time additional personnel were hired to support the use of the mobile range.
• Summer Camp Program expanded to include use of mobile range.
• Costs associated with each event are charged to, or will be redistributed, to applicable program.
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Mobile Air Rifle Range
Date Event Location Size
2012
12 – 13 Oct Montgomery Bell Invitational Nashville, TN 60
5 - 10 Dec 5th Brigade JROTC Kerrville, TX 60
2013
4-6 Jan Bass Pro 600 Leeds, AL 26
12 - 18 Feb CMP JROTC Regional Salt Lake City, UT 60
25 Feb - 9 Mar Wounded Warrior Marine Trials Camp Pendleton, CA Staff Only
8 – 9 Mar NCAA Championships Columbus, OH 40
8-14 Apr CMP JROTC Regional Albuquerque NM 60
1-15 May Wounded Warrior Games Colorado Springs, CO 40
21-26 June 4H Nationals Grande Island NE 60
15-19 July Summer Camp Phoenix, AZ 40
29 June - 3 Aug CMP Summer Camps Colorado Springs, CO 60
7-11 Aug American Legion Colorado Springs, CO 60
3-5 Oct Clemson Club Event Clemson SC 25
16-21 Oct Montgomery Bell Invitational Nashville, TN 60
3-9 Dec 5th Brigade JROTC San Antonio, TX 60
10-13 Dec Louisiana State 3-P Air Zachary, LA 60
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Mobile Air Rifle Range
Date Event Location Size
2014
3-5 Jan Bass Pro 600 Leeds, AL 25
24-25 Jan Wiregrass Invitational Daleville AL 60
13-15 Feb Navy/USMC Service Championship TBD West 60
20-22 Feb Army/Air Force Service Championship TBD West 60
1-9 Mar Mac Dill AFB Tampa, FL 40
7-8 Mar NCAA Championships TBD 40
TBD April CMP Regional TBD West 60
TBD Summer Camps and Other Clinics TBD TBD
2015
19-21 Feb Army/Air Force Service Championship TBD West 60
26-28 Feb Navy/USMC Service Championship TBD West 60
13-14 Mar NCAA Championship TBD 40
TBD April CMP Regional TBD 60
July Pan Am Games ? Toronto 6043
Customer CommentMobile Air Rifle Range
Just a note of appreciation for all you do for us. Of course the financial and training support is crucial to most all ourprograms - especially in these fiscally challenging times. Vicki, Brad, Katie, Lue, and the rest of the Ohio crewalways answer their phones and are ready to help - no matter what the request. But to our shooters, the most notableassistance comes with the "People to People" programs available to us. Most notable are the summer camps offeredall over the country. Our Junior Shooters have been taught by (and some later competed with) arguably the bestcollegiate shooters in the country. This hands-on opportunity is invaluable in reinforcing coaching techniquesalready taught and introducing newer approaches to both shooters and coaches. Most importantly, our young peopleare exposed to (almost) peers who have invested in the shooting sports and followed on to a college shooting team -and education. Sommer, Dan, et al are super role models and truly ringing the bell for our nation's Junior Shooters.
Albuquerque has been blessed with multiple opportunities to learn from these successful collegiates in past years butanother aspect that is often overlooked came to my attention recently.
Your mobile range has provided the "westerners especially" with the chance to fire on electronic targets in aprofessionally operated range environment often. I didn't realize how many young people have benefitted from theportable and fixed ranges you provide until the recent American Legion National Air Rifle Championships. Whenthe top 15 Sporter and Precision shooters invited to the competition were asked "how many have ever fired onelectronic targets before?" virtually every hand went up. These shooters had been prepared by the CMP facilitiesand staff to perform at the highest level.
This was the American Legion's first use of Megalink targets and the results were outstanding - better scores, timelyresults, and a confidence in the system so shooters could focus on the match itself. Keegan and the gang as well asthe summer coaches are "where the rubber meets the road" and are directly responsible for our sport's growth bothin quality and quantity and we all appreciate what you do for us - even if we don't express it nearly as often as weshould. S/F; B
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Upcoming Activities• GSM Master Instructor Courses
• CMP Marksmanship Centers Monthly Matches
• CMP Western Games (Oct 2013)
• JROTC Postal Matches (Sept-Dec 2013)
• CMP 3PAir Championship Postal Matches (Nov-Jan)
• Gary Anderson Invitational (Dec 2013)
• Camp Perry Open (Jan 2013)
• JROTC Service Championships (Feb 2014)
• JROTC National Championship (Mar 201)
• CMP Games – Oklahoma (Apr 2014)
• CMP 3PAir Championship Regionals (Apr 2014)
• CMP Eastern Games (May 2014)
• Junior Olympics (June 2014)
• CMP 3P Air National Championships (June 2014)
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CMP Marketing & Advertising
In addition to firearms
and accessory sales,
CMP has begun to
introduce the programs
side of the organization
in national media.
Print Advertising
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Ammo SalesJul 31, 2013
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
.30-06 .30 carbine .22LR Other
FY09
FY10
FY11
FY12
FY13
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