Community in Action

People have lost the ability to shape their own

future. For example, the average US citizen’s policy

preferences have no influence on policy adoption. 1

1. Gillens and Page 2014,

“Testing Theories of

American Politics”

►50.6 million people in the US were engaged online in

civic & political issues as of 2013.2

►Yet, 38 million of those people were disempowered by the online civic & political space. 3

2. http://www.pewinternet.org/2009/09/01/the-internet-and-civic-engagement/

3. http://www.pewinternet.org/fact-sheets/politics-fact-sheet/

User Market

The internet, which once promised to renew democracy,

has led to social fragmentation and fake news.

CivNet EMPOWERS people to…

►UNDERSTAND what’s happening in their community

►CONNECT with others who care about similar issues

►FIND opportunities to get involved

►TAKE ACTION on shared problems

MAKE A MEANINGFUL IMPACT

CivNet users generate unique civic and political data

that we provide to customers as a service. Data that:

Revenue Model

(1)Links customers’ social impact goals to concrete

results (Social Impact Analysis).

(2)Provides cheaper and more targeted outreach

(Premium Account Subscriptions).

Market Analysis

SAM > $3 BN

37%

63%

US MARKET PER ANNUM

Outreach Services Social Impact Analysis

Political

Campaigns

Foundations

_

►Foundations spent $1.9 billion on

“Research and Evaluation” in 2014.1

►Political campaigns spent $1.1

billion on advertising, polling, and

consulting, in the 2012 national

elections.2

2. https://www.opensecrets.org/bigpicture/

1. http://maps.foundationcenter.org/home.php

Business Model

What Customers Pay for Now:

• $20K/yr manual input of static data.

• $200/mo view-based pricing.

With CivNet:

• $10–60K,/yr automated Social Impact Analysis

Products tracking dynamic user data.

• $100/mo Premium Account Subscriptions with

conversion-based pricing

Traction

►Acquire 1,530 Beta users in our local Albuquerque pilot

►Build a beta platform where users have created 151

Community Projects and taken action 714 times.

►Help users advocate for better bike lines, volunteer for

a youth hackathon, and find fundraising support for

open primaries in New Mexico.

►Earn $66K in revenue in 6 months.

Leveraged $55K of seed investment to…

Now Mar. 2017 Sept. 2017 2018

Achieve viral organic growth.

Expand to 2-5 pilots sites by

identifying champion orgs in each. Prove geographic replicability.

Automate revenue streams and prove scalability.

Possible Exits:

Acquisition, Profitability

+ Dividends, or IPO.

2019 and Onward

Business Plan

Target Investment: $500,000

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Investment BreakdownCEO Salary Development and Design Marketing and Sales Data Analytics Operating Budget

Mobile App & Automated

Customer Subscriptions

Slack-like project

based user adoption$35K

$160K $120K

$50K

$129K

Media Campaign &

National Expansion

Conclusion

►User Value Proposition: An action-oriented network for

civic and political life

►Customer Value Proposition: Unique data on the civic

and political activity of users

►Raise: $500K for convertible notes

►Where that will get CivNet: Viral growth and scalable

revenue

Contact: charlie@civnet.com www.civnet.com