discovery engagement reaction

ONLINE

H

WO

HELLO

What ’s

Self Awarness

External Influence

People having problem into a new envi-ronment, and they figure out something is wrong

Thouugh outter information knowing there are ways make new environment less harsh

Acknowledge

Purchase• Physical bookstore• Amazon• Etc

• Share with community + family + friends• Train newbie• Mention on social media

• Soocial media like Linked-in• Ted-talk

Online

• Poster• Promotion speech• Public signing

Offline

• Social media, Facebook, twitter, etc.• Quora, Zhihu• Ted• Youtube

VUCA CONCEPT BRANDINGUSER EXPERIENCE MAP

THE AUDIENCE• The junior in job market• Freshman in college• Leaders in various domains• This product is more like a metaphysical concept, helping people involve into a new environment

VUCA• V, VOLATILITY• U, UNCERTAINTY• C, COMPLEXITY• A, AMBIGUITY