Date post: | 20-Jun-2015 |
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Mobilizing Your Journalism
Chip Mahaney, E.W. Scripps Company
3
Smartphone as Game Changer
4
The 3rd Screen is now the 1st Screen
• Current AM routine:– Check mobile
device • alerts, e-mail, social,
weather
– Turn on TV – Check traffic on TV,
online, radio, Twitter
– Plug in, reconnect at work via computer
5
Fast Facts
• About half of all adults get local news or information on a cell phone or tablet.
• 51% of mobile local news consumers use 6 or more sources/month (2x non-mobile users)
• Consumption increases with education and income.
• Tablet penetration 4-7%. iPad is king.(Pew Mobile Devices, March 2011)
6
The Web Bell Curve
Web pageviews, hour by hour (by pct)
(Omniture data, Sep 13-17, 2010 and Sep 12-16, 2011)
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
2010
2011
7
Mobile Morning Rush
Mobile pageviews, hour by hour (by pct)
(News Over Wireless data, Sep 13-17, 2010 and Sep 12-16, 2011)
0%
1%
2%
3%
4%
5%
6%
7%
8%
12a 2a 4a 6a 8a 10
a12
p 2p 4p 6p 8p 10p
2010
2011
8
More key trends
• Mobile redefines local.
• Mobile is being layered on top of other media.
• We are never alone, never bored, never out of touch.
• We’re so connected, we assume “if news is important, it will find me”.
9
Mobile Evangelists
• Tomi Ahonen – a “mobilist”– Mobile is the 7th mass medium– No medium replaces the one before it– Mobile is NOT the dumb PC!!!
10
Mobile’s unique attributes for news
• Cameras• Voice• GPS chip• Motion sensor• Touch screen• Keypad • Video• Wireless internet
• News-gathering
• Content distribution & consumption
• Data
• A social audience – community always there.
11
Mobile’s unique attributes for news
• Cameras• Voice• GPS chip• Motion sensor• Touch screen• Keypad • Video• Wireless internet
• News-gathering
• Content distribution & consumption
• Data
• A social audience – community always there.
Are we ready for a Mobile First Strategy?
12
Mobile Leadership
Use the tools to produce real-time
13
Mobile Leadership
Prize photograph
y(and train for it, too)
14
Mobile Leadership
Produce for the platform
15
Mobile Leadership
Play with apps.
16
Mobile Leadership
Push.
17
iOS Breaking News Push Alerts
18
Mobile Leadership
• Use the tools to produce real-time.
• Prize photography.
• Produce for the platform.
• Push.
19
The Leadership Challenge
Challenge the process
• Seek opportunities• Experiment • Take risks• Create small wins• Learn from the
experience
Mobilizing Your Journalism
Chip Mahaney, E.W. Scripps Company