How to get in bed with

your favourite journalist!

TechMeetups, May 23, 2012

My worst PR approaches

Mr Claire Landon

Hour-long phone call with an microchip engineer

“I just wanted to let you know that in a couple of weeks, there is going to be a big story - I can’t tell you who or what it involves, but I wanted to gauge your interest”

UK Heart Association

Boring topic with no hook

Failure to use BCC

How I would like to be approached by PRs

Know me

Get straight to the point.

Speak in plain English.

Prepare an elevator pitch

Send a good quote

Follow up with a phone call

Ask for a forward features list

Make events worthwhile

How your PR can dovetail with my day

Breakfast meetings

Send relevant press releases

Consider your timing

Take a journalist to lunch

Coffee, coffee, coffee

Drinks

How to approach a selection of publications

Mergermarket

The Economist

Guardian

Wired

Financial Times

Techcrunch

Remember…

…to think creatively!!

QUESTIONS??

THANK YOU!