Clarus MarketMetrics® Report Talking Points

Median Price Report

Number of Sold Properties

Number of For Sale Properties

Under Contract

New Properties Listed

Supply & Demand

Average Days on Market

Months Supply of Inventory

New Price Distribution Chart

Arrow Tool Tips

Arrows indicate additional properties outside of the distribution range

What is the Chart telling us?

• Global perspective of price & transaction activity levels across the full spectrum of market prices– Target Price Range, that contains the subject property, is

highlighted in dark green

• Bar chart slices the market into a series of equally sized price segments with the height of each bar indicating the activity (frequency) level within the segment. – In Pricing Analysis the width of each bar is always the Target

Price Range increment as chosen by the user.

• For Sale and Under Contract can be overlaid on the chart to give an instantaneous “snapshot” of supply & demand conditions within the Target Price Range or any other price segment of

interest.

Take the High Ground

• Agents are “Taking the High Ground” in price discussions with Clients– For the first time ever, you can assure clients that no

properties have been left behind.– All properties that meet their basic search criteria will be

taken into account and placed in their respective price segment.

– From this strategic perspective you can discuss your opinion of their property’s current value from a position of strength. 1. See where their property fits in the overall market2. How does it compare with other properties within that

Price Range3. Evaluate supply and demand forces and determine

whether they are beneficial

Data Behind Price Distribution

Each range is separated with property attributes

Highlight Your Target Price Attributes

In my price range, what was the most popular bedrooms, baths and square footage?

A Useful Exercise #1

• Find the tallest bars– That tells you where the largest number of sold

transactions are found

• Count the bars out from the tallest to cover 65% of the market– What price ranges do these represent?– This is the mainstream market (highest in

demand)– Characteristics of those properties define

“conforming market”

Question #2

• Is your Target Price part of the mainstream?– Yes, then it should fit well in these high

demand properties and price is right!– No, then lower demand usually gives the buyer

more leverage than the seller

• BUT…because supply and demand conditions affect sales activity (independent of “conformance”) make sure you look carefully at the conditions that exist in the Target Price Range.

Price Range Chart

You can have multiple status types and change the time periods

Slider view to shorten DOM

What am I looking at?

• Your professional opinion of value (the likelihood of a successful sale)

• Price vs. DOM coordinate system so that a property’s symbol location reflects meaningful market information– Horizontal position indicates its price point– Vertical height signifies time on market

• Bottom table contains important summary information – # properties, # with price changes, SP/OP, $/SQFT and

the most frequently occurring property attributes within the property set.

Property Tool Tips via Mouse over

New Symbols

Sold – without price reduction

Sold – with at least 1 price reduction

For Sale – without price reduction

For Sale – with at least 1 price reduction

Under Contract – without a price reduction

Under Contract – with a price reduction

Data field for Target Price

Choose multiple status types from this page, however only one status can be viewed at a time in this data view. Example: all solds or all under contract, etc.

Ability to “deselect” certain properties from appearing.