Clase sobre Cloud Computing

Postgrado en

Mobile Apps Design

CLOUD COMPUTING

Jordi Torres - www.JordiTorres.orgUPC-BSC, February - 2012

CLOUD COMPUTING

1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10.Lets get to work

YESTERDAY’S BUSINESSF

oto:

Des

igne

dInB

arce

lona

.com

TODAY’S BUSINESS

OR NOT?

IS MUSIC A BUSINESS?

BON JOVIExem

ple

de J

osep V

alo

r (I

ESE),

2011

The most downloadesThe best-selling

20101986

BON JOVIExem

ple

de J

osep V

alo

r (I

ESE),

2011

Sold: 28.000.000

BON JOVIExem

ple

de J

osep V

alo

r (I

ESE),

2011

Sold: 28.000.000 Sold: ?

BON JOVIExem

ple

de J

osep V

alo

r (I

ESE),

2011

Revenues: 30.000.000$

Concerts tour 2010

Revenues: 70.000.000$

BON JOVIExem

ple

de J

osep V

alo

r (I

ESE),

2011

Revenues: 30.000.000$

Concerts tour 2010

Revenues: 70.000.000$

The business model changed!

THE BUSINESS MODEL

from physical movement to the movement of information

Courte

sy: D

ani U

rgell –

CIS

CODesintermediation

music: Itunes, spotifybooks: Amazoneducation: e-learning UOC, MITtravels: eDreamsRetail: Zara. . .

The businessmodel changed !

WHERE DATA ARE STORED?

WHERE DATA ARE STORED?

Sourc

e:

Apple

.com

. 2

011

INTO CLOUD COMPUTING!

CLOUD COMPUTING


A VERY ACTIVE MARKET

Every week* a new Cloud service


http://dealbook.nytimes.com/2012/02/09/oracle-to-buy-taleo-for-1-9-billion/

And a new Mergers & Adquisitions


Cloud in the Stock Market

CLOUD FORECAST

Source: http://softwarestrategiesblog.com/2012/01/17/roundup-of-cloud-computing-forecasts-and-market-estimates-2012/

Gartner is predicting

that the IaaS market to

grow by 47.8% through

2015.

IaaSAccording to IDC, by

2015, about 24% of all

new business software

purchases will be of

service-enabled software

with SaaS delivery being

13.1% of worldwide

software spending.

SaaS

CLOUD FORECAST

Workload processed in the Cloud

Source: CISCO

http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns1175/Cloud_Index_White_Paper.pdf

CLOUD COMPUTING

It’s here to stay

CLOUD COMPUTING


HOW DO WE GET HERE?

Pilot ACE, UK.1950

EVERY 15 YEARS …

1950 2012

That has redefined IT and industry in general

TIC

A major technological

jump in IT

MAINFRAMES

1950 1980 201019951965 2025

Mainframes

PERSONAL COMPUTERS

1950 1980 201019951965 2025

Mainframes

Personal

Computers

INTERNET

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

INDUSTRIALIZATION OF IT

1950 1980 201019951965 2025

Mainframes

Personal

Computers

Internet

Huge Data Centers

HUGE DATA CENTERS

28.000 m2

So

urc

e:

htt

p:/

/ww

w.f

ace

bo

ok

.co

m/m

ed

ia/

set/

?se

t=a

.19

08

42

62

09

65

18

5.4

70

08

.14

03

75

28

93

45

25

2

40 Mw

HUGE DATA CENTERSF

oto

: G

oo

gle

HUGE DATA CENTERSF

oto

: G

oo

gle

> football pitch x 4

HUGE DATA CENTERS

Fot

o: c

orte

sía

BS

C

Industrializaton of IT: has arrived!

WHERE DO WE FIND DC?fo

to: G

oogl

e

WHERE DO WE FIND DC?

Energy price: 0,03-0,04 €/kWh

foto

: Goo

gle

ENERGY CONSUMPTIONF

oto:

cor

tesí

a B

SC

1W IT �� 1 or 0,7 W cooling

ENERGY CONSUMPTION

NETWORKS & UNDERSEA CABLEfoto: http://w

ww

.submarinecablem

ap.com/

http://www.submarinecablemap.com/

foto: http://www.flickr.com/photos/alvy/22800735

CLOUD COMPUTING


IT AS A SERVICE

Cloud Computing represents a majorchange in IT servicearchitecture, deliveryand consumption

Fot

o: J

.T.

IT AS A SERVICE

Amazon Data Center

Foto: Tutorial SC2011 - Robert Grossman

(*) IaaS

IT AS A SERVICE

More flexible IT , which can adapt to businesses and where costs can be predicted

On-demand self-service

Rapid elasticity

Ubiquitous access

. . . .

Pay per use

EXAMPLE: WORKLOAD

SYSTEM CAPACITY

Demand

Time

Res

ourc

es

Capacity

RESOURCES NOT USED

Demand

Time

Res

ourc

es

CapacityResourcesnot used

WASTE OF RESOURCES

Demand

Time

Res

ourc

es

Capacity€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€ €€€€€€€€€ €€€€€€€€€€ €€€€€€€ €€€€€€€€ €€€€€ €€€€€€ €€€€ €€€€ €€

€€€ €

CUSTOMER BEHAVIOR

Res

ourc

es

Demand

Capacity

Time (days)

1 2 3

CUSTOMER BEHAVIOR

Res

ourc

es

Demand

Capacity

Time (days)

1 2 3

CLOUD COMPUTING ELASTICITY

Demand

Capacity

Time

Res

ourc

es

AGILITY FOR SUPPLYING

vs in-house data center

Fot

os: c

orte

sía

BS

C

TYPES OF CLOUDS

Software as a Service (SaaS)

Plataforma as a Service (PaaS)

Infraestructura as a Service (IaaS)

TYPES OF CLOUDS

models of service delivery

Server

Apps

VM

Frameworks

PaaS SaaS

Server

Apps

VM

Frameworks

IaaS

Server

Apps

VM

Frameworks

Tradicional

Server

Apps

VM

Frameworks

INFRAESTRUCTURE AS A SERVICE

Idea : Tutorial SC2011 - Robert Grossman

1 computer in a rack for 120 hours 120 computers in three

racks for 1 hour

SUMMARY

Sourc

e:

Securi

ty G

uid

ance f

or

Cri

tical Are

as o

f Focus in C

loud

Com

puting ,

Apri

l 2009.

Clo

ud S

ecuri

ty A

llia

nce.

Hundreds ofcompanieson stage

CLOUD COMPUTING


AWS PRODUCTS AND SOLUTIONS

ELASTIC COMPUTING CLOUD

EC2 PRICING

GET STARTED WITH EC2

To create an AWS account go to http://aws.amazon.comTo launch an instance go to

GET STARTED WITH EC2

Follow the Wizard

CONNECT TO INSTANCE

e.g. SSH

TERMINATE INSTANCE

IMPORTANT!As soon as your instance starts to boot, you're billed for each hour or partial hour that you keep the instance running (even if the instance is idle).

When you've decided that you no longer need the instance, you can terminate it.

CLOUD COMPUTING


AN EXAMPLE

La Vanguardia, 2/2/2012

«MEGAUPLOAD»

DATA RECOVERY

DATA THEFT

«LEY LOPD»

TRUTH

PRIVACY

CLIENT CONCERNS: SUMARY

Security PrivacyLack of

Standards

Data Integrity

RegulatoryData

Recovery

ControlVendor

Maturity...

CLOUD COMPUTING


SCENARIO

CLOUD

Enterprise resourcesData+ Programs + Hardware

Sep 2011User

electronic devices with identification/computing/storage/communication capabilities

INSIDE THE CLOUD

PRIVATE CLOUDPUBLIC CLOUD


User


SELF-MANAGED CLOUD

PRIVATE CLOUDPUBLIC CLOUD


Services that intelligent

take advantage of user

devices capabilities as

mobile or context-aware

User

Intelligent & autonomic

management of resources

Client-aware

Services


HYBRID CLOUD

Workload

HYBRID CLOUD

capacity

Workload

HYBRID CLOUD

capacity

HYBRID CLOUD

External Provider

EVERYTHING AS A SERVICE

IaaS

PaaS

SaaS

XaaS

DRaaSSUaaSBDaaS

…

CLOUD CAN DRIVE BUSINESS INNOVATIONF

oto:

Des

igne

dInB

arce

lona

.com

Taking cost out of company Improve business processes and operational effectiveness

Using the cloud to enable new business models

CLOUD COMPUTING


WHAT NEXT?

Cloud Computing

&

Security

Mobility

&

Social

Big Data / Analytics

Smart

&

Green

Computing

WHAT NEXT?

Cloud Computing

&

Security

Mobility

&

Social


Smart

&

Green

Computing

EVERYBODY CONNECTED

4th year ESO secondary school:100% of students on Facbook

http

://w

ww

.sea

rche

ngin

ejou

rnal

.com

/the-

grow

th-o

f-so

cial

-med

ia-a

n-in

fogr

aphi

c/32

788

A MOBILE FUTURE

http://money.cnn.com/2011/02/09/technology/smartphones_eclipse_pcs/index.htm

INTERNET OF THINGS

Not only will we have mobile devices, but also

http://www.urbiotica.com

INTERNET OF THINGShttp://dow

nload.intel.com/new

sroom/kits/em

bedded/pdfs/EC

G_W

hitePaper.pdf

WHAT NEXT?

Cloud Computing

&

Security

Mobility

&

Social


Smart

&

Green

Computing

GREEN COMPUTING

A more energy-efficient cloud

SMART CLOUD

Energy Grids:

up to 40% of the

energy produced

might be lost on its

way to the

consumer.

Foto: SMART 2020 Report

Traffic jams:

cost Europe

€135 billion a

year, and drivers

lose five days

per year while

sitting in traffic.

WHAT NEXT?

Cloud Computing

&

Security

Mobility

&

Social


Smart

&

Green

Computing

DELUGE OF DIGITAL INFORMATION

1 EXABYTE = 1.000.000.000.000 MEGABYTE

http

://w

ww

.dat

acen

terk

now

ledg

e.co

m/a

rchi

ves/

2011

/06/

28/d

igita

l-uni

vers

e-to

-add

-1-

8-ze

ttaby

tes-

in-2

011/

?utm

-sou

rce=

feed

burn

er&

utm

-med

ium

=fe

ed&

utm

-ca

mpa

ign=

Fee

d:+

Dat

aCen

terK

now

ledg

e+%

28D

ata

And this will bring about a

OPEN DATA

STORAGE

relational DB can’t support everything

NoSQL

DBMS in-memory

DATA PROCESSING

Rethinking of data processing

STACK DATA 2.0

Data cannot be taken at face value

CLOUD COMPUTING


AN OPPORTUNITY

LA V

AN

GU

AR

DIA

, 06/10/11

Foto: DesignedInBarcelona.com

AN OPPORTUNITY

1950 1980 201019951965 2025

Ap

plica

tio

ns

Thousandsof applications

Tens of thousandsof applications

Hundredsof applications

Hundreds of

thousands

of applications

IT applications and services over the years

AN OPPORTUNITY

1950 1980 201019951965 2025

Ap

plica

tio

ns




Hundreds of

thousands

of applications

we'll see millions of new applications and services built on top of these disruptive

technologiesMillions of

applications

AN OPPORTUNITY

1950 1980 201019951965

Millionsof users

Hundreds of Millionsof users

?

Thousands

of users

2025

Use

rs IT users growth

AN OPPORTUNITY

1950 1980 201019951965

Millionsof users


Billions of users

Trillions of “things”

Thousands

of users

2025

Use

rs IT users growth

thanks to these millions of applications we'll see billions of users and trillions of “things” connected

AN OPPORTUNITY

1950 1980 201019951965

Millionsof users


Billions of users

Trillions of “things”

Thousands

of users

2025


Millions ofapplications



Hundreds of

thousands

of applications

This growth will bring many trillions of euros for smart & sustainable solutions in the new digital economy!

MOBILE APPS

Case Study: Mountain Angel

To ride your bike is AmazingBut if you ride alone …

Mountain Angel detectsNon-secure stops

and will send your position

http://mobility.sfy.com

MOBILE APPS

Case Study: Mountain Angel

track your route through the website (*)

MOBILE APPS

INTERNALS: PARSE.COM

«Una d'aquestes bbddnosql que ens deixenguardar informaciósense una estructura i geolocalitzar la gentque tenim a prop en un no res, i senseprogramar al servidor (ni el toquem).»

-Xavi Guardiahttp://mobility.sfy.com

MOBILE APPS

Summary:Many mobile apps use server-side components to accomplish tasks such as deliver content, manage access control or share data between users.

With Cloud Computing Developers can easily access a scalable and cost-effective infrastructure for their mobile applications.

CLOUD COMPUTING


YOUR PROJECT?

Why not develop Mobile Apps with PARSE.COM?

YOUR PROJECT?

Or …

Why not develop Mobile Apps with Amazon Web Services?

YOUR PROJECT?

Source: http://aws.amazon.com/es/Android-development-with-AWS/

YOUR PROJECT?

Source: http://aws.amazon.com/es/Android-development-with-AWS/

YOUR PROJECT?

CLOUD COMPUTING


CONCLUSION

CLOUD COMPUTING

It’s here to stayWe have to

prepare ourbusinesses for

the explosion of the cloudin a world of mobile technology

and social networks , dominated by the

boom of available informationand all in a sustainable way .

Cloud Computing

&

Security

Mobility

&

Social


Smart

&

Green

Computing

¡Gracias por su atención!

Pueden descargar esta

presentación desde

www.JordiTorres.org/blog

ya a la venta la 2ª edición del libro en

www.librosdecabecera.com/empresas-en-la-nube

Autonomic Systems and e-Business

Platforms research line at BSC/UPC

www.bsc.es/eBusiness

Date post:	22-Jan-2015
Category:	Technology
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Clase sobre Cloud Computing

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