Clash media kit

media pack 2012

Clash MusiC ltd • 1–3 dufferin street. londoneC1Y 8na • +44 (0)20 7628 2312 • [email protected]

cONTeNTS 1. 2.3.4.5.6.7.8.9.

1011.12.

Clash Music Limited MusicFashionFilmClash MagazineClashMusic.comClash LiveOutdoorAudienceCreative ProjectsSpecificationsContact


claSh muSic limiTed Clash Music Ltd. is the leading independent UK media brand representing Music, Fashion and Film.

Clash operates successful platforms in Print, Digital and Outdoor, plus a Live Events division, with the fastest growing part of our business coming from Creative Projects delivered for the world’s most renowned brands.

01Clash MusiC ltd • 1–3 dufferin street. londoneC1Y 8na • +44 (0)20 7628 2312 • [email protected]

Music is the lifeblood of everything Clash does, inspiring stunning editorial and video content in print and online and outstanding events across the UK and beyond.

Clash’s trusted relationship with artists of all sizes and genres is invaluable. From million-selling international stars to underground heroes and homegrown talent, access is granted to Clash that is often afforded to no other.

You don’t get world exclusive airings with the likes of Sir Paul McCartney, Jay-Z and Kanye, or be selected as a key platform in the early career rise of talent like Adele, James Blake or LCD Soundsystem without having built a solid reputation and a trusted relationship.

“Clash is a bastion of ‘proper’ music journalism, covering a wide range of artists for no other reason than the quality of their music. It is always on my agenda when advertising.” Chris Scott, Island Records Marketing

“Clash’s dediCation to musiC is apparent in everything we do. its Constant mix and diversity diCtates our variety, resulting in an award-winning magazine that nails the perfeCt playlist of the 21st Century musiC fan.”

siMon harper, editor-in-Chief

muSic


Clash is dedicated to exploring the direct line between the worlds of music and fashion, a link that for decades has provided the visual inspirations of the sounds of recent generations.

The art direction of Clash Magazine comes from a hybrid of observations from historical and contemporary pop culture.

From styled shoots with bands and features documenting the icons and influencers on stages and in clubs, to fully dedicated biannual fashion special issues, Clash is the only music magazine that genuinely reflects fashion as an ingrained part of the music lifestyle.

“in the late-‘80s and early-‘90s there was

a surge of good-looking musiC and Culture magazines,

from interview in nyC to the faCe in the uk. Clash aims

to bring baCk that visual stimulus,

presenting musiCians in a

fresh way, while harking baCk to

those glory days that everyone remembers as

teenagers.”

rob MeYers, art direCtor

faShiON


Clash’s culturally savvy readership is fully aware of the latest blockbusters. They instead look to the magazine to scratch beyond the surface to discover the best new releases in a regular six-page film section that prioritises quality over mainstream appeal.

“Clash is one of the most vital cultural magazines around, ahead of the pack but always accessible, and manages to pull off that trick of being playful and serious at the same time.” Robin Gutch, Warp Films

“Clash’s annual film issue reCently provided a unique interlink between Cinema and musiC being investigated by no other, with the help of talent inCluding killing bono’s ben barnes, ewan mCgregor, robert downey Jr. and Control sCreenwriter matt greenhalgh.”

ben hopkins,filM editor

film


Clash Magazine is the flagship product in the Clash portfolio. Award-winning and widely revered, Clash provides in-depth features and stunning shoots alongside informative news, exclusive interviews and respected reviews.

Our opinion-forming audience is treated to a premium print product which challenges convention like no other across twelve monthly issues, many of which are themed specials.

“Clash is always worth reading as a cornucopia of up-to-the-minute music delights”Geoff Travis, CEO, Rough Trade Records

claSh maGaZiNe

UK £3.50US $6.99

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THE FASHION ISSUEPETER SAVILLE • MODERN ROCKABILLY • POP FRAGRANCES

ONES TO WATCH • HIP-HOP STYLE • J COLE • LYKKE LI

TH

E W

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WO

RL

D'S O

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HATSUNE MIKU AND THE SYNTHETIC POP PHENOMENON

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UK £3.50US $6.99

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KILLERBEN BARNES WANTS BONO DEAD

THE FILM ISSUE EWAN MCGREGOR ON TRAINSPOTTING AT 15

ROBERT DOWNEY JR. AND ZACH GALIFIANAKIS

TOP 25 MOVIE MUSIC MOMENTS

HOW TO WRITE A MUSIC BIOPIC BY THE AUTHOR OF CONTROL

SOUNDTRACKING WITH SONIC YOUTH

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UK £3.50US $6.99

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NOAH AND THE WHALE • EXPLOSIONS IN THE SKY • SXSW 2011 TV ON THE RADIO • THE BIRTH OF JUNGLE

THE RUTHLESS RETURN OF THE KILLS

61_COVER_FINAL_PRINT.indd 1 25/03/2011 16:44

UK £3.50US $6.99

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BATTLES • MY MORNING JACKET • MICK ROCK ON SYD BARRETTGHOSTPOET • BON IvER • ADAM ANT

OUTSIDER EDGETHE INFILTRATING INFLUENCE OF JAMIE XX

63_cover_sethi.indd 1 25/05/2011 12:53

05

keY stats

CirCulation 47,235

readership 188,940

speCial issues: the Clash Content Calendar Jan ones to WatCh: the Year ahead

feb sprinG/suMMer fashion speCial

apr filM speCial

MaY festiVal speCial

sept autuMn/Winter fashion speCial

noV teCh speCial

deC end of Year round-up


ClashMusic.com is the online hub for the daily slew of incredible content produced by the Clash digital team. From exclusive videos to instant announcements and reviews, ClashMusic.com represents the ultimate destination for the latest music news and best features on the web.

ClashMusic.com has an online ranking sufficient to appear above many far larger competitors in search, especially as we’re often first with the news and offer more in our features.

claSh muSic.cOm

keY stats

uniQue users 320k

paGe iMpressions 650k

ClashMusiC.CoM neWsletter 42k reGistered reCipients

Clash soCial Media folloWers (faCebook, tWitter, MYspaCe) 30k

06

Content Channels

Video • photoGraphY • MusiC neWs • reVieWs features • festiVals • tiCketinG • MerChandise


Clash has extensive experience and access within the live music sector allowing us to create unforgettable events and experiences for our fans and our partners.

From weekly indie rockers to monthly electro stompers, through secret shows, exclusive acoustic session in bars and on boats, Clash has put on some genuinely incredible live music experiences.

claSh liVe

feSTiValSparTNerShipS

Clash has produCed maJor

stages, vip parties and brand

aCtiviations at festivals

inCluding:

the biG ChillroCknessloVebox

V festiValbeniCassiM

sxsWthe Great esCapeiCeland airWaVes

CMJ neW York

BraNd parTNerShipS

Clash has produCed events and in-store gigs for partners inCluding:

leVi’sdieselben sherManfiretrapMerCreplaYriGht GuardoakleYselfridGesClarks oriGinals

and was reCently announCed as the offiCial partner for the inaugural runway festival around london fashion week.


Clash is the official partner of the Popcorn Outdoor network, offering our clients exclusive access to 600 large and small posters sites in music venues across the UK, such as the entire Academy Group and Mama Group network of venues, as well as a direct route to the student market through sole rights to a University network of 32 key UK universities’ poster sites.

Outdoor campaigns can be booked independently or as part of a cross-platform arrangement.

OuTdOOr

keY stats per fortniGhtlY poster CaMpaiGn

student population 39,545

iMpressions per fortniGht 3,965,179

MusiC Venue footfall 800,212

MusiC Venue iMps. per fortniGht 2,400,636


The clash reader is almost equally male or female and 71% are aged 21-31. They in employment and own plenty of music, films, books, gadgets and clothes.

When they choose to spend their hard-earned cash, it’s well considered and based on recommendations from the sharpest sources.

The Clash reader considers print and digital to be of equally importance; they love the convenience of digital storage but relish pouring over vinyl; cherishing a visit to the cinema but happy to watch great content on YouTube. They care what they read but don’t mind if it’s free, as long as it’s worthy of their time and attention.

They are as likely to find their favourite jacket or bag in a second-hand store as they are in Urban Outfitters. They buy The Guardian on Saturday for The Guide and on Sunday The Times for Culture and Style.

They are gig-going, fashion conscious, tech hungry and consider the Noughties the decade of cheap money, and ‘nothing’ politics. The 30+ are settling down to laugh at the days of Acid House with the 18+ creating what’s new.

audieNce deMoGraphiC

under 21 12% 21- 25 37%

26 – 30 34%

31 – 35 11%

36+ 6%

Male 56%

feMale 44%

abC1 86%


Clash has executed creative cross-platform campaigns for some of the world’s best brands, having worked with Nike, Levi’s, Diesel, Orange, Apple, Microsoft and Adidas among many others.

The fastest growing area of our business involves researching, devising, and delivering projects designed to deliver unique content, new products or unforgettable experiences to the customer base of our partner brands.

Using our individual creative skills, access to the worlds of music, fashion and film, and of course our magazine, website, outdoor and live network, we create activities that show our clients a response far beyond the traditional advert.

creaTiVe prOJecTS

10

priNT prOmOTiONS

adVerTOrialS

faShiON ShOOTS

VideO cONTeNT

deSiGN SerViceS

cONTeNT SyNdicaTiON

cONTracT puBliShiNG

diGiTal STraTeGy

SOcial media


raTeS SpecS

print

double paGe spread £5,750 double paGe spread (1st 33%) £6,900 outside baCk CoVer £7,500 inside front CoVer £6,000 inside baCk CoVer £3,450 full paGe (site Guarantee) £3,800 full paGe £3,000

diGital

leaderboard 728 x 90 £18 CpM Wide skYsCraper 160 x 600 £18 CpM Mpu 300 x 250 £20 CpM proMo box 300 x 90 £500 CpW neWsletter banner £500 CpW hoMepaGe takeoVer £2.5k CpW full site takeoVer £6k CpW

liVe

eVents proJeCts priCed based on reQuireMents

outdoor

Most poster sites are 60 x 40 or 6 sheet sites, priCed at £220 per site. for speCifiC CaMpaiGns please Get in touCh

half paGe VerTical81mm X 237mm NO Bleed

SiNGle paGe205mm X 275mm + 3mm Bleed

dpS410mm X 275mm + 3mm Bleed

half paGe hOriZONTal165mm X 115.5mm NO Bleed

QuarTer paGe hOriZONTal165mm X 56.5mm NO Bleed

QuarTer paGe BOX81mm X 115.5mm NO Bleed

Colour Mode Always CMYK! Never RGB, Duotone or Indexed

Resolution 300dpi minimum

File Format Press ready PDF www.pass4press.com for correct export settings

Submissions Please Email or FTP transfer the files [email protected] [email protected]


cONTacTS ADVERTISING

Matt Goodwin (Fashion)[email protected]

Adam Foster (Music/Drinks/Tech/Film)[email protected]

CREATIVE PROJECTS

Brian [email protected]

Clash Music Ltd 1–3 Dufferin StreetLondonEC1Y 8NA

Clash MusiC Group • 29 d’arblaY street. london. W1f 8ep • +44 (0)20 7734 9351 • [email protected] 12

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Category:	Education
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Clash media kit

Education