M E D I A P A C K 2 0 1 3

STATS AND FACTS

Under 21

AGE DEM O GR APH IC

32 ,0 0 0 NE WSLET TER REC IP IENT S

370 ,0 0 0 UN IQUE USER S74 0,0 0 0 PAGE IM PRESS IO NS

31 - 35

21 - 25

12%

11%

37%

26 - 3034% 36+6%

XY52%

XX48%

STATS AND FACTS

LO C AT IO N B RE AK D OW N

42% PU R C H A SE M US I C AT LE A S T E V E RY W E E K

86% PU R C H A SE M US I C AT LE A S T E V E RY M O N T H

46% S H O P O N L I N E E V E RY M O N T H

67 % S PE N D OV E R £10 0 O N CLOT H E S S H O PP I N G

E AC H M O N T H

4 3% LONDON & E A S T22 % NOR TH & YORK S17 % WALES & SOUTH WES T 11% SCOTL AND7 % M IDL ANDS

43% G O TO T H E C I N E M A

E V E RY M O N T H

36% S PE N D OV E R £ 8 0 0

O N T EC H PE R Y E A R

75% OW N A S M A R T PH O N E

12 % O F O U R R E A D E R S E A R N A SA L A RY

O F OV E R £6 5 ,0 0 0

CLASH

M A G A Z I N E

O N L I N E

N E W S L E T T E R

T H E A P P

THE MAGAZINE

G AT E F O L D£4, 000

I N S I D E F R O N T / B A C K C O V E R £6, 000

Q U A R T E R PA G E£2, 500

A D V E R T O R I A L £6,400

H A L F PA G E H O R I Z O N TA L£2, 500

I N S E R T£4, 000

H A L F PA G E V E R T I C A L£1, 250

O U T S I D E B A C K C O V E R £7, 500

F U L L PA G E£4, 000

C L A S H M A G A Z I N E

A D S P E C S

S P E C S :A L W A Y S C M Y K3 0 0 D P I

C L A S S I F I E D £750

C L A S H M A G A Z I N E

A D S P E C S

S P E C S :A L W A Y S C M Y K3 0 0 D P I

ONLINE

C L A S S I F I E D£250

R O S£10, 000

L E A D E R£18CPM

M P U£20CPM

T O P L E A D E R£15CPM

B O T T O M M P U£18CPM

B I L L B O A R D£18CPM

FA D E I N£4, 000

R E S K I N£7, 000

C L A S H M U S I C . C O M

O N L I N E S P E C S

S P E C S :A L W A Y S R G B1 5 0 D P I

PA G E P E E L£35CPM

D R O P D O W N£35CPM

M I C R O S I T E£10, 000

B E S P O K E M I C R O S I T E£POA

F O O T E R£40CPM

E X PA N D A B L E F O O T E R A D£40CPM

C L A S H M U S I C . C O M

O N L I N E S P E C S

S P E C S :A L W A Y S R G B1 5 0 D P I

THE APP

T H E C L A S H A P P

F U L L PA G E A D640x 960px£1, 000

S P O N S O R E D V E R T I C A L£2, 000

A D V E R T O R I A L£3, 000

TA G G E D I M A G E S£500

A P P TA K E O V E R£5, 000

B E S P O K E A D£2, 000

V I D E O£1, 000

Having proved its mettle as an amplifier manufacturer, Marshall is trying its hand

MAR H S A L L

THE NEWSLETTER

N E W S L E T T E R

TA K E O V E R£5, 000

L E A D E R£1, 000

S I D E A D£250

S P O N S O R E D S E C T I O N£3, 000

F O O T E R£1, 000

B R E A K E R A D£500

INTEGRATED C AMPAIGNS

T H E B R I E F

In 2011 Clash was selected as the sole music partner for all Levis UK live music activity.

Clash booked artists of the level of Primal Scream, Graham Coxon and Carl Barat, produced premium events activation and content distribution across Levi’s Craft of Music and Go Forth platforms, and created unique digital mechanics for fan interaction with the project.

L E V I ’ S

After a succession of in-store gigs, and an all-day festival show at the Camden Crawl, we set our sites on creating the big idea.

A concept was developed between Levi’s, Clash and Spotify whereby the fans were put in complete control of proceedings. The main event would be an interactive, fan-curated show with Primal Scream preceded by three warm-up in-store gigs, showcasing six new bands that the fans voted on to choose the support act for Primal Scream.

A microsite was constructed where fans voted for the support bands, chose the Primal Scream set list and nominated the live cover song they wished to hear; effectively controlling almost every element of the gig.

T H E R E S P O N S E

T H E B R I E F

Clash is the lead partner in the Right Guard brand campaign Off Guard Gigs, visiting some of the best festivals in the UK to create viral video content with premium artists like legends Tricky and Nile Rodgers, up-and-coming heroes like Wild Beasts, Jamie Woon and off-the cuff stars like Rolf Harris and Mr Motivator as part of an ambitious 3-year social media fan acquisition video campaign, which sits on popular branded channels YouTube and Facebook.

S C H WA R Z K O P F& H E N K E L

T H E R E S P O N S E

We divided our activity into two areas; festival and non-festival. For the festival activity, we took Right Guard to three major UK music festivals: The Great Escape, Lovebox, and Bestival. At each of these, we worked backstage with the biggest artists available to create live sessions and interviews, all of which were posted through the Off Guard Gigs social media channels. Artists included Magnetic Man, The Vaccines, TEED, Modeselektor, Maverick Sabre, Ghostpoet, Foster The People and more.

For the non-festival activity, we secured The Subways to perform an acoustic guerrilla gig on Carnaby Street, attained an exclusive backstage interview and three live videos of The Kooks performing, and aligned the brand with sport by getting The Wombats to play a round of golf with the world trick-shot champion, Jeremy Dale. Thus creating three completely unique and richer music programmes, outside of festivals.

RATE SUMMARY

PRINT ONLINE APP

NEWSLETTER

INS IDE FRONT COVER

INS IDE BACK COVER

OUTS IDE BACK COVER

FULL PAGE

QUARTER PAGE

HALF PAGE HORIZONTAL

HALF PAGE VERT ICAL

ADVERTORIAL

INSERT

GATEFOLD

ROS

FADE IN

RESKIN

LEADER

TOP LEADER

BILLBOARD

MPU

BOTTOM MPU

CLASS IF IED

PAGE PEEL

FOOTER

EXPANDABLE FOOTER AD

DROP DOWNS

MICROSITE

BESPOKE MICROSITE

SPONSORED VERT ICAL

VIDEO

FULL PAGE AD

BESPOKE AD

ADVERTORIAL

TAGGED IMAGES

APP TAKEOVER

TAKEOVER

LEADER

FOOTER

S IDE AD

BREAKER AD

SPONSORED SECT ION

£6,000

£6,000

£7,500

£4,000

£2,500

£2,500

£1,250

£6,400

£4,000

£4,000

£10,000

£4,000

£7,000

£18 CPM

£15 CPM

£18 CPM

£20 CPM

£18 CPM

£250

£35 CPM

£40 CPM

£40 CPM

£35 CPM

£10,000

£POA

£2,000

£1,000

£1,000

£2,000

£3,000

£500

£5,000

£5,000

£1,000

£1,000

£250

£500

£3,000

CONTACT

C L A S H M U S I C

T: + 4 4 ( 0 ) 2 0 7 6 2 8 2 3 1 2

1 9 4 H E R C U L E S R O A DL O N D O NS E 1 7 L D