Class of '72 Five-year Campaign: 2008-2012

Jeff BeardVP for Alumni Affairs

USNA Class of ‘72

Objectives

Background, current campaign Proposed strategy for the next

campaign Timeline Campaign Committee Summary

Background Current campaign: 2003 – 2007

Two projects: $750,000 goal NMCS Class of ’72 battle arch: $250,000 DMP for Character: $500,000

Actual commitment (gifts/pledges) level: $840,000 Participation levels increased over the past

Nearly one-third of the class in 2006 20 President’s Circle level pledges in 2006

($2500+/yr) Outcomes

Stadium re-dedicated: Class of ’72 battle arch named Jim Campbell hired as DMP for Character (2004)

Class of ‘72 Battle Arch…(dedication plaque)

…and the class of ’72(dedicated people)

DMP for Character

Focus: teach, model, and develop midshipmen as ethical leaders of character

Ethics, Leadership, & Character DMPs coordinate Officer Development System

Oversees 1/C Character Excellence (Capstone) Seminar

Funding coverage for ’72 DMP role: two more years Great success story

example of “margin of excellence” classmate-funded DVD to share with ‘72

Moving forward: the next five-year campaign: 2008 - 2012

Two project options (tentative goals) DMP for Character: $750,000 Naval Academy Annual Fund: $250,000

Emerging Academy needs Underwriting mission-critical activities

Ability to direct to either…or both Campaign timeline: solicit in first half of

2008 Leadership pre-campaign: early 2008 Regular campaign: spring 2008

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Class of ‘72: campaign timeline

September ‘07 December ‘07 March ‘08 July ‘08

Preparation

Sept. Shipmate: build awarenessClass meeting: review progress; outline new goals, next campaignForm campaign committeeIntegrate reunion database w/Alumni Association databaseFoundation: allocate resources

Leadership pre-campaign

Send class president letter launching campaignLaunch leadership campaign personal contact: top 30 classmates Foundation + campaign committee Confirm final goal based on pre-campaignSeparate appeal: class cruiseFoundation: get telephone support readyAwareness building: e-mail, Shipmate

Regular campaign

Run regular campaignCampaign committee:call on next layertrack progress against goalFoundation: call classmates,follow-up calls later onFinish up by July; announce results

Role of campaign committee volunteers

Eight classmates have volunteered to help Chris Panos, Rick Rubel, Perry Dempsey, Rich

Goldsby, Lou Fifer, Mike Stocks, Lou Terher (co-chair) & Jeff Beard (chair)

Primary duties Personal commitment to pledge Attend (by phone) monthly coordination

meetings Willingness to call on classmates for leadership

pre-campaign Follow-up during regular campaign with “on-the-

fence” classmates Campaign coordinated with, supported by,

Naval Academy Foundation staff

Summary Class of ’72: stepping up involvement

Personally Philanthropically

Key theme: desire to give something back Recognition that Congress funds basics, not

margin of excellence Satisfaction in seeing charitable

investments having an impact

Thank you for making a difference!