Classic Customer Churn Model Using SAS EG & EM
SUNZ September 2016
Early Detection? Triggers?
The Business Requirements
The Analytical Challenges
SAS Tools
SAS EG – PROC SQL
SAS EG to EM
SAS EM - Sampling
SAS EM - Transformation
SAS EM - Model
SAS EM Results
Summary
EG: Database access SQL code friendly Data manipulation No data transfer between EG and EM Repeatable
EM Data updates Sampling Transformation/scaling/standardization Imputation Multiple-models – Logistic, Survival, Random Forest, SVM, Neural Network and etc. Control over model – Top Down Interpretable results – Actionable insights! Scored current customer to generate target List Repeatable
Any Questions
Please Contact:JieFu Yu
Team Lead
CVM Analytics & Data Strategy
www.linkedin.com/in/jiefuyu
Thank You!