Date post: | 22-Feb-2016 |
Category: |
Documents |
Upload: | deus-ex-machina-motorcycles |
View: | 218 times |
Download: | 1 times |
3
Deus ex Machina (god from the machine)
roared into Australia’s cultural consciousness
in 2006, with some neatly customised
motorcycles and a quaint notion that doing
something is more fun than just owning
something. Deus ex Machina is a step bigger
than a brand: it’s a culture. Our openness
and enthusiasm strike a chord with people,
wherever they are… Deus (“day-us”) didn’t
set out only to sell custom parts and hand-
built motorcycles, but to celebrate a culture of
creativity.
The Deus philosophy recalls an era before
the various pursuits of fun – motorcycling,
surfing, skateboarding, whatever – were
marketed into fundamentalist factions. All are
welcomed under the Deus roof, where there’s
simply respect for the honesty and enjoyment
of the machine.
Inclusiveness, authenticity, enthusiasm. It’s
a simple and sincere pitch that has winged
Deus ex Machina across the world. Deus ex
Machina says simply there’s no ‘right way’ to
do individualism, its all the same juice.
Since opening the doors at the Camperdown
Temple of Enthusiasm Deus has spread
its own flavour of internally combustible
postmodernism around the globe.
The Classics Collection4
ADDRESS TEE DMP31629W
White, Navy & Black 150gm Cotton Jersey
VENICE ADDRESS TEE DMP31629X
Navy, White & Black 150gm Cotton Jersey
T H E H O U S E O FS I M P L E P L E A S U R E S
A U S T R A L I A
T H E E M P O R I U M O FP O S T M O D E R N A C T I V I T I E S
A M E R I C A
The House Of Simple pleasures is set in a 1600 square
meter renovated factory building in Camperdown Sydney.
Home to a retail space, motorcycle showroom, workshop
facilities and design studio. Connected to the showroom
is the Deus Cafe, a cavernous restaurant where locals of
the inner west rub elbows at communal tables with riders
gassing up on caffeine before their Saturday excursions.
The upper floors of the Camperdown shop are home to the
global headquarters of Deus Ex Machina. It all began on
this busy road in Sydney.
Darkened and crispy on the outside. Chewy and delicious
on the inside. Welcome to The Emporium of Postmodern
Activities. Deus Ex Machina’s latest addition to its global
ground fleet of marvel outlets is proudly located in Venice,
CA—one of the most vibrant hubs of surf, bicycle, and
motorcycle culture on planet Earth.
The Classics Collection 5
CANGGU ADDRESS TEE DMP31629Y
Black, Navy & White 150gm Cotton Jersey
MILANO ADDRESS TEE DMP31629Z
White, Navy & Black 150gm Cotton Jersey
T H E T E M P L E O FE N T H U S I A S M
I N D O N E S I A
T H E P O R T A L O FP O S S I B I L I T I E S
M I L A N
For caffeine and gasoline. For burnt rubber and trimming
fins. For fiberglass and blues. For tacos and tattoos. The
Temple is where you end up from never going home. The
Temple is the destination where the road doesn’t end. This
is Bali. This is the once-quiet village called Canggu. With its
winding rice-paddy back roads and a surf breaks for every
appetite, this is where the Deus Temple of Enthusiasm
takes root. Like some strange new tree. The Temple must
be seen to be understood.
The newest addition to the Deus global fraternity of
enthusiasm, Deus Milan will open in early 2013 with a
restaurant, showroom and workshop.
The Classics Collection6
SHIELD TEE DMW01629M
White 150gm Cotton Jersey
SHIELD TEE DMW01629M
Black 150gm Cotton Jersey
SPINACH TEE DMW01629R
Navy 150gm Cotton Jersey
SPINACH TEE DMW01629R
Black 150gm Cotton Jersey
TRIUMPH TROPHY TEE DMW01619C
White 150gm Cotton Jersey
TRIUMPH TROPHY TEE DMW01619C
Black 150gm Cotton Jersey
FRONTAL TEE DMW016129P2
White 150gm Cotton Jersey
FRONTAL TEE DMW016129P2
Black 150gm Cotton Jersey
FRONTAL TEE DMW016129P2
Grey Marle 150gm Cotton Jersey
The Classics Collection 7
G50 TEE DMW01629N
White 150gm Cotton Jersey
G50 TEE DMW01629N
Navy 150gm Cotton Jersey
G50 TEE DMW01629N
Black 150gm Cotton Jersey
The Classics Collection8
MILANO SKULL MUSCLE DMS31286C
Black 140gm Cotton Jersey
CANGGU SKULL MUSCLE DMS31286D
Black 140gm Cotton Jersey
THE BALD TERRIER V-TWIN TEE DMP31258I
Slate 140gm Pigment Dye Jersey
THE MOTO GRIGIO TEE DMP31258M
Slate 140gm Pigment Dye Jersey
THE SHANK TEE DMP31258H
Teal 140gm Pigment Dye Jersey
THE LIPS TEE DMP31258J
Slate 140gm Pigment Dye Jersey
The Classics Collection 9
CAMPERDOWN SKULL MUSCLE DMS31286B
Black 140gm Cotton Jersey
VENICE SKULL MUSCLE DMS31286F
Black 140gm Cotton Jersey
LA SKULL TEE DMH31645C
Black 140gm Cotton Jersey
CAMPERDOWN SKULL TEE DMH31645A
Black 140gm Cotton Jersey
CANGGU SKULL TEE DMH31645B
Black 140gm Cotton Jersey
MILANO SKULL TEE DMH31645D
Black 140gm Cotton Jersey
The Classics Collection
T-SHRITS
10
SHIELD CREW DMA48259E
Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
MILANO ADDRESS CREW DMA48259C
Black Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
CANGGU ADDRESS CREW DMA48259D
Black Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
LA ADDRESS CREW DMA48259A
Black Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
CAMPERDOWN ADDRESS CREW DMA48259B
Black Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
Black
Navy
Grey Marle
The Classics Collection
T-SHRITS
11
CANGGU ADDRESS DMA47623
Black Poly Front w/ Nylon Mesh
CAMPERDOWN SKULL DMA47625
Black Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER DMS07875
Black-Grey Poly Front w/ Nylon Mesh
VENICE SKULL DMA47624
Black Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER DMS07875
Black-White Poly Front w/ Nylon Mesh
MILANO ADDRESS DMA47622
Black Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER DMS07875
Black Poly Front w/ Nylon Mesh
CAMPERDOWN ADDRESS DMA47621
Black Poly Front w/ Nylon Mesh
VENICE ADDRESS DMA47620
Black Poly Front w/ Nylon Mesh
CANGGU SKULL DMA47627
Black Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER DMS07875
Red-Blue Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER DMS07875
Blue-Navy Poly Front w/ Nylon Mesh
THE BOOK OF DEUS - V2
DBK02
300 PAGES / HARDCOVER / SLIP CASE
MILANO SKULL DMA47626
Black Poly Front w/ Nylon Mesh