port folio

ClaudioMagliulo

Media RelationsJournalism

CommunicationsMedia Analysis

Intro5 years of experience. Main skills: media relations, copywriting, jour-nalism, media and social media analysis, social media manage-ment, corporate communications. Fields of expertise: climate change, environment, food and agriculture, fair trade, sustain-able development, human rights

Employers: Greenpeace International, Fair-trade Italia, ActionAid Italia, Euro-pean Climate Foundation, ICLEI-Lo-cal Governments for Sustainability, Pagina99, il manifesto

Language skills: Italian (mother tongue); English (near-native); Spanish and French (basic working knowledge)

BA in Development and Interna-tional Cooperation. MA in Journalism (2 years).

Claudio MagliuloWeberstr. 50A

BonnGermany

claudio.magliulo@gmail.com

+49.157. 78464392 (DE)+39.347.6808955 (IT)

Skype: claudiomagliuloTwitter: @claudiomagliulo LinkedIn: https://de.linke-din.com/in/claudio-magli-

ulo-2a568925https://www.rebelmouse.

com/claudiomagliulo/

Hi.My name is Claudio Magliulo.

I am a journalist and media specialist with 5 years of professional experience, mostly in NGOs working on environment or sustain-

ability.

Currently, I work as Media Liaison for ICLEI - Local Governments for Sustainability, the largest network of over 1,500 cities and regions committed to sustainable development. In this capacity I have the privilege of taking part to landmark global events, such as COP21, and of interacting with a wide network of sustainability practitioners

and civil servants, who inspire my work every day.Previously, I have been a Communications Consultant for two years, providing copywriting, social media management and translation services to clients mainly in the non-profit sector. I have also been

part of the European Climate Foundation’s media team.

Over the years, I developed a solid set of skills in media and com-munications. I set up communications and media strategies, pro-duced engaging content (blogs, Op-eds, press releases), managed social media, took care of media relations, produced all sorts of written (and sometimes visual) content, performed media and so-

cial media analyses.

A quick learner with strategic thinking attitude, I strive to carry out my assignments competently and to act as a creative source for others. I work equally well independently and as part of a team, al-ways facing problems and setbacks with a good mix of humor and

pragmatism.

I’m always looking for the next adventure.

In this portfolio I present a selection of the things I’ve done in the past few years. In some cases I could only add excerpts of my work, for reasons of space. I’m happy to share the full versions upon re-

quest.

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As Media Liaison for ICLEI - Local Governments for Sustain-ability, I’m in charge of all media outreach efforts of the organization, developing and implementing media strate-gies and advising on the overall communications strategies. I kick-started ICLEI’s media relations in 2015, immediately gaining media coverage from top outlets - such as the BBC, Voice of America, Bloomberg News- also at large global events such as COP21 and the EcoMobility World Festival 2015.Previously I engaged with the European and Brussels me-dia landscape, as a trainee Media Assistant at the European Climate Foundation, and improved Fairtrade Italia’s media impact during my time there as Press and Social media Offi-cer. My journalistic background and experience in Italian na-tional media equipped me with valuable insights into the way media work and set their priorities. A definite advan-tage that helped me get coverage on a wide range of issues, from Fairtrade sales figures to climate science. I managed to secure high quality media coverage by providing ac-curate, clear material that journalists could use as back-ground information or even as drafts for their pieces. I graduated from the Graduate School of Journalism in Bologna with first class honors (30/30 e lode). I am also a member of the Italian Ordine dei Giornalisti Professionisti since November 2011.

Media RelationsA selection of the media outlets I managed to place articles in during the past 5 years.In time, I have put together a media database and de-veloped good pro-fessional relation-ships with several journalists from leading media.

Examples of workVisual Press Release - Fairtrade Italia (2012) (page 1)

Visual Press Release - Fairtrade Italia (2012) - (page 2)

Fairtrade in cifre

€57,5 milioni

Il valore stimato delle vendite di prodotti a

marchio Fairtrade nel 2011

+16,5%

La crescita rispetto al dato del 2010

54%

La quota di biologico sul valore totale 2011

+16%

La crescita dei prodotti biologici in volume rispetto al dato 2010

+83%

La crescita del tè biologico

+91%

La crescita di biscotti e altri snack dolci biologici

+47%

La crescita delle banane Fairtrade

+54%

La crescita delle rose Fairtrade

più di 5.000

I punti vendita dove è possibile trovare i prodotti

certificati Fairtrade

Fairtrade vola: +17% Il commercio equo certificato non conosce crisi I consumatori italiani premiano i prodotti certificati Fairtrade, portando il valore totale delle vendite nel 2011 alla cifra di 57,5 milioni di euro, 8 milioni in più rispetto all’anno precedente.

Nonostante la difficile situazione economica italiana ed europea, la scelta a favore di un consumo equo e responsabile si consolida, con una crescita del 16,5% rispetto al dato 2010.

Biologico: una scelta di campo Il 54% del valore dei prodotti Fairtrade venduti nel 2011 è biologico, con una crescita netta del 16% in volume, rispetto al dato 2010.

Un segnale chiaro e forte che i consumatori italiani premiano le pratiche produttive responsabili verso l’ambiente e le comunità locali, incentivando grazie al prezzo equo e al Fairtrade Premium la coltivazione biologica nel Sud del mondo.

E’ importante sottolineare che l’impegno dei produttori che coltivano biologico è premiato da un guadagno maggiorato grazie ad un Fairtrade Premium specifico per i prodotti da agricoltura biologica.

Tra i prodotti biologici con i migliori risultati, spiccano il tè (+83%), i biscotti e altri snack (+91%).

Banane e rose Le performance migliori nel 2011 sono state registrate su alcuni prodotti. In particolare le banane (bio e non) sono cresciute del 47%. Si conferma quindi l’attenzione dei consumatori italiani verso la provenienza dei prodotti, con una preferenza sempre più marcata verso quegli alimenti tipici del Sud del mondo che dimostrano, grazie al marchio Fairtrade, di essere stati prodotti nel rispetto dell’ambiente e dei lavoratori.

Anche nel 2011 le rose registrano un risultato molto positivo (+54%). Un incremento costante (anche nel 2010 si registrava un +60%), ottenuto in parte grazie a campagne mirate organizzate da Fairtrade Italia in occasione di ricorrenze come la “Festa della Mamma”, in parte grazie alla crescente sensibilizzazione dei consumatori sulla provenienza di questi fiori. Le rose commercializzate in Italia sono coltivate prevalentemente nei paesi del Sud del Mondo. Quelle certificate Fairtrade assicurano però alle lavoratrici coinvolte diritti, equa retribuzione, tutela sul luogo di lavoro.

New entry: gelati e yogurt Una menzione particolare meritano alcuni prodotti introdotti da poco, che stanno già registrando notevoli potenzialità di crescita: yogurt e gelati sono cresciuti di 4,5 volte rispetto al 2010. Il dato, riferito a volumi relativamente ridotti, ci sembra comunque significativo e lascia ben sperare per l’estate alle porte.

[Nota metodologica]

Il dato del valore delle vendite è una stima prudenziale basata sulla proiezione dei prezzi dei singoli prodotti sui volumi, che sono certi. Ove non altrimenti specificato, i dati di crescita si riferiscono al volume e non al valore. Per calcolare il valore vendite ci siamo ad ogni modo basati sui prezzi al consumatore del 2010, evitando quindi distorsioni dovute all'aumento dei prezzi al consumo.

Paolo Pastore – Direttore Operativo Fairtrade Italia

Certificazione, standard e tracciabilità: ecco cosa assicura il marchio internazionale Fairtrade. Sempre più richiesto dai consumatori nei punti vendita, il marchio di certificazione Fairtrade è uno strumento di cui si avvale un numero sempre maggiore di aziende di importazione, trasformazione e produzione italiane per sviluppare nuovi prodotti. Parte degli ottimi risultati di vendita è, infatti, dovuta al proficuo incontro fra ottime materie prime eque certificate Fairtrade e la qualità del made in Italy.

In 10 anni +480%

Tra il 2002 e il 2011 il valore delle vendite dei prodotti a marchio Fairtrade è volato da 12 a 57,5 milioni di euro.

Ufficio Stampa Fairtrade Italia Glenda Spiller – stampa@fairtradeitalia.it – 049.8750823

Claudio Magliulo – stampa@fairtradeitalia.it – 342.7658155

Andrea Nicolello-Rossi – Presidente Fairtrade Italia Gli italiani spendono meno, ma spendono meglio. È questo il dato che, nonostante la perdurante crisi economica, Fairtrade Italia registra dal suo osservatorio. La crescita delle vendite nel 2011 testimonia la grande attenzione degli italiani al consumo responsabile. Con la loro spesa, i consumatori garantiscono dignità del lavoro e opportunità per il futuro a 1,2 milioni di lavoratori e alle loro famiglie nei paesi del Sud del mondo.

Fairtrade in cifre

905

Le organizzazioni di produttori, per un totale di

1,2 milioni di persone

6 milioni

I produttori e le loro famiglie che beneficiano dal sistema Fairtrade nel

mondo (stima)

€4,4 miliardi

Il valore globale delle vendite Fairtrade nel 2010

FAIRTRADE® è il marchio internazionale di certificazione dei prodotti del Commercio Equo. Assicura che i prodotti con il suo simbolo siano stati lavorati senza causare sfruttamento e povertà nel Sud del Mondo e che siano stati acquistati secondo i criteri del Commercio Equo e Solidale. FAIRTRADE® garantisce un prezzo equo e stabile ai produttori del Sud del Mondo (Fairtrade Minimun Price) e un margine aggiuntivo da investire in progetti sociali e sanitari per le comunità e il rispetto delle colture locali (Fairtrade Premium). Nel nostro paese il marchio FAIRTRADE® è gestito dal consorzio Fairtrade Italia. Costituito da organismi del Terzo Settore, come Legambiente, Arci, Acli, Banca Etica, Movimento Consumatori.

SCHEDA: Cos’è Fairtrade?

Examples of workStandard Press Release - ICLEI (2015) - [excerpt]

Story bundle - ICLEI (2016) - [excerpt] PR - COP21. Local and Subnational Governments “Ready to Act” on Climate Change Will Be the Key Message at the Cities & Regions Pavilion – TAP2015 [BONN, 9 November 2015] In three weeks, COP21 - the highly anticipated 2015 United Nations Climate Change Conference - will kick off in Paris. Though only national governments can be negotiation parties, cities and regions will play a crucial role in setting the tone for ambitious climate action. Indeed, cities and regions are coming to COP21 to say “We are ready (#weareready) to act now”, committing to scaling up their already significant efforts on climate.

While Nations – the negotiating “Parties” at the UNFCCC will be discussing the details of an agreement that is yet to be reached, cities and regions, and their many partners, will gather at the Cities & Regions Pavilion – TAP2015 (#weareready, #TAP2015) to discuss how to mobilize resources and implement commitments that immediately and concretely raise global climate ambitions. The Pavilion will be hosted by Paris and Bristol European Green Capital 2015 and facilitated by ICLEI – Local Governments for Sustainability with the support of over 40 partners.

At COP21, nations are expected to agree on a new climate regime from 2020 that will apply to all countries, as well as to adopt specific decisions on some immediate actions to be implemented right after COP21. After the failure of the Copenhagen conference in 2009, the negotiation process has become more bottom-up, with each nation defining its targets through an Intended Nationally Determined Contribution (INDC). However, the current level of ambition in the submitted INDCs is likely to fall short of the global target: according to the most recent estimates by the United Nations Framework Convention on Climate Change (UNFCCC), current pledges will curb the trajectory of growth in greenhouse gas emissions, but will still mean a 2.7-degree Celsius rise in global temperatures. This is well over the 2-degree Celsius threshold that scientists consider acceptable to avoid the worst case scenarios.

Local and subnational governments will be key in trying to bridge this gap. In fact, cities and regions have long been pioneers of climate action - often with a higher level of ambition than their national counterparts: the 568 local and regional jurisdictions reporting to the carbonn Climate Registry have committed to reducing one gigaton of CO2 equivalent by 2020, as much as the entire European Union reduced in its first period of commitment under the Kyoto Protocol.

More importantly, local and subnational governments are ready to scale up their efforts. The Cities & Regions Pavilion – TAP2015 will showcase this potential, making clear to national leaders how much cities and regions can offer if they receive adequate support.

Throughout the two weeks of COP21, the Pavilion will host debates, presentations and meetings to showcase the crucial contribution of cities and regions to climate action. Sessions will cover a wide range of topics, including climate finance, energy, ecomobility, smart cities, strategies for low carbon development, city-business partnerships, resilience and adaptation.

Thanks to my time at Greenpeace International, I am profi-cient in media and social media analysis, research on media trends and campaign effectiveness and media landscape profiling. These skills proved to be very useful in my following work experiences, to better plan and monitor communications strategies.My media analyses were used to inform campaign strat-egies at Greenpeace International and to set a course for ICLEI’s communications and media efforts.I believe in the importance of data-driven communica-tions and have used my media analysis skills to inform the drafting of media strategies and to provide insights into strengths and weaknesses of the organizations I worked for.

Media Analysis Examples of workMedia landscape profiling - Greenpeace International (2012) - [excerpt]

Media analysis - ICLEI (2015) - [excerpt]

During the two years at the Graduate School of Journal-ism (first class honors; scholarship for best student), I gained valuable experience as an intern for la Repubbli-ca, il manifesto, Redattore Sociale. I then went on to work as a contributor for il manifesto and, later, for Pagina99, mostly writing about environ-ment, sustainability and geopolitics. As a journalist I’ve tried to zero in on stories that mat-tered, condensing complex material and technical data in well received articles and long-reads (e.g. on the geo-politics of African resources; the 2014 EU climate and energy package; the developments in climate science and international climate diplomacy in the build-up to COP21; the Caribbean countries’ call for reparations to slavery).

Journalism Examples of work

“Il paese dei polder indeciso sul futuro” - il manifesto (2012)

Examples of work“Il Grande Gioco africano” - Pagina99 (2014)

“La verde Germania che brucia carbone” - Pagina99 (2014)- (blog re-post)

Strategic thinking is my most valued asset as a communica-tions professional.Over the years and in different capacities, I developed and implement communications, media and social media plans on a national and global level.As Press and Social media Officer for Fairtrade Italia I quick-ly rolled out a short-term strategy to improve media cov-erage by making better use of targeted pitching and visual elements in press materials.One of my assignments as a communications consultant was to provide expert assistance for ICLEI’s Communica-tions outreach at the UN Climate Summit 2014. I developed a web and social media strategy that proved very success-ful: in under 3 weeks ICLEI gained 97 positions in the Top 500 Influencers list for Smart Cities, making it to the Top 100.More recently, I built ICLEI’s Media Relations program, suc-cessfully shifting the organization’s media outreach from a reactive to a more strategic approach. During the first six months of this strategy we’ve seen a marked increase in the quality and quantity of tier-1 media hits.

Strategy Examples of workOutcomes of UN Climate Change Summit 2014 Social Media strategy - ICLEI - [excerpt]

ICLEI’s 2016 Media Strategy - [excerpt]

I have 5 years of professional experience, most of it in communications.During this time I have produced all sorts of commu-nications products: blogs, newsletters, op-eds, official letters and invitations, speech notes, guest articles.I am used to adapt my writing to the audience and the outlet, always striving for clear and compelling texts.

Communications Examples of work

1) Is there a middle ground between mitigating man-made climate change and still not jeopardizing economic growth?

Three points:1)

a. No contradiction between economic growth and climate change mitigation. b. Not just one kind of economic growth: there’s economic growth that is unsustainable,

exploitative and disregardful of the future and the well-being of the planet and the people in it; and then there’s sustainable, green economic growth, that is aligned with what we know must be done to prevent us from experiencing the worst effects of climate change.

c. Green economic growth creates jobs, only they’re not in the oil industry or the mass consumption industry, but rather in the clean energy revolution, in the refitting of old buildings to reduce energy waste, in the manufacturing of clean and public transport vehicles.

d. 2.5 million jobs were created in the renewable energy industry and 4 million jobs in the clean building sector. Data ILO.

2)a. Paraphrasing John Maynard Keynes, in the long term we will all be in trouble, if we fail to

take into account what are the real, hidden costs of irresponsible economic growth. b. We should ask ourselves what is the real cost of producing one gallon of oil. c. Are we taking into account the 2,7 million people that died in 2012 for outdoor air

pollution? d. Are we factoring in the over FIVE trillions of dollars in direct and indirect subsidies that

the fossil fuel industry still receives from governments worldwide?e. Data from WHO and IMF.

3) a. Climate change is already costing us big money. b. A large corporation such as Unilever, currently striving to become as sustainable as

possible, can lose up to 300 million dollars every year due to climate change related natural disasters. Data provided by Unilever itself.

No middle ground. There is business-as-usual and then there is the right thing to do, which is to act fast and effectively to transition our economies from fossil-fuel dependents to low-carbon, sustainable economies.

2) What are the incentives for cities and provinces to not only look at short-term growth but to grow sustainably?

• Cities and regions are acting on climate change not only because they feel a duty to do their part in the collective effort to curb emissions, but more importantly because their citizens ask them to do so.

• They can already see everywhere the first adverse effects of climate change, they know exactly how their citizens’ lives will be affected by rising temperatures and mounting sea levels.Short-term growth can be rewarding for a little while, but eventually someone will pay the bill. In

Speaking notes for senior management - broadcast interview at COP21 (2015) [excerpt]

Examples of workOp-ed in the Huffington Post - ICLEI (2015) [excerpt]

Guest article in Urbana World - ICLEI (2016)- [excerpt]

Last updated: July 2016