Date post: | 28-Nov-2014 |
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A Social Media Presentation by KolbeCoBlogging
Scott Kolbe, KolbeCoCory Sielfleisch, KolbeCo
Twitter: @skolbe @corysielfleischFacebook: facebook.com/kolbeco
Who are we?How can you find us?
What is blogging
A blog is…
• A place to collaborate
• A place to share ideas
• A space for thoughts
Why blog?
• 57% of companies with a blog have acquired a customer from their blog
• 77% of internet users read blogs
• Blogging creates
connections between people and companies. Connections bring more website traffic.
•
Blogging for B2B:
• Best way to keep content on your website fresh • Positions yourself as a thought leader • Added value for your prospects (informative posts)• Easier to be found on niche topics/products
Blogging for B2C:
• Highlight promotions
• Engage with your target
• B2C companies that blog generate 88% more leads per month
• Have fun! Don’t be boring!
SEO benefits:
• Keywords in blogs drive traffic from search engines
• Blog title is key
• On average, companies that blog receive 434% more indexed pages
• It updates your site with fresh content
• SEO tools make it easy
WordPress:• 49% of top blogs
• Design options- Standard template - Modify templates - Pure custom
• Customization
• Used by large entities
How do you drive engagement?
• Interesting content
• Contest
• Teach people how to do things themselves
• Respond to comments
• Participate in social media, forums & blogs
B2B
• Show your know!
• Case studies
• Don’t sell—tell!
• Answer FAQ’s
B2C
• Reviews
• Industry news
• Top tips
• Answer: Why do I care?
• How to tips
Sharing posts
• Share on social platforms- Facebook- Twitter - LinkedIn
• Reddit • Posterous (Bought by Twitter)• StumbleUpon
Designing a theme • Modify template headers/images
• Custom design in Photoshop
• Design for the web
• Will need a Developer
• Many tools (eCommerce, rotating images, contact forms, SPAM)
• Free Plugins
• Paid Plugins
More features: Plugins/Licensing
• Permission based
• Labeling
• Increase engagement
• Blogs with images get 94% total views
Include images
• Explain what the page is about • Shows up in the top left corner of the browser
• 70 character maximum
• Good keywords mixed in
Title bars
• Like the Title Bar only geared to search engines.
• Be honest with keywords.
Meta tags
• Choose a voice and stick with it!
• Keep it casual
• 1st person
• Style should reflect the brand voice
• Consistency is key (Once a week minimum)
Writing style
• Don’t create a keyword farm
• All original content, do not copy and paste
• Again… don’t be boring!
• Have fun and be passionate – be inspired
Content is king
• Content should be informative
• Not a sales pitch—give the readers what they want!
• Think of it as a conversation, not shouting from the mountain top.
Don’t just promote yourself
• Why do it?
• Code of Ethics, Disclosing Payment
• Why are you having to pay (Brand or Product Issues)
Paying for Posts
• Take a negative and turn it into a positive
• Determine the misbehavior
• Acknowledge mistakes—don’t hide
Handling comments
• Video drives traffic
• Embed on page
• More interactive
• Show your personality
Video blogging
• Monitor regularly
• Tools - Akismet
• When to delete
• When to respond
Dealing with spam
• Keep up with competitors
• Find inspiration
• Find out what people are saying
• Market research
Google Alerts
• See what people are doing on your site
• How long they are staying
• How they find your site
• Free and powerful tool
Google Analytics
• What is your goal?
• Who is your target?
• Don’t be afraid
• How are you going to do it (time commitment)
Strategy (Where to Start)
• Social platforms: Twitter, LinkedIn, Facebook (promote posts)
• Do your research on the writer (read their stuff!)
• Contact them directly
How to engage a blogger?
• Offer a sample product
• Share an industry trend
• Develop a relationship
• Comment on their post
How to get a blogger to review a product?
• Disclose free samples
• Disclose if you got paid to write something
• Don’t use intellectual property without permission
Journalism: Code of Ethics
• Know what they plan to cover
• Know who they have already interviewed
• You most likely will NOT be able to read the story prior
Bill of Rights in an interview
Questions?