Clayton GillespieKristin Murray

Taylor Studzinski

Retailer Profile

Overview• COMPANY PROFILE

Target is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com. – Designers: Michael Graves,

Amy Coe, Sonia Kashuk, Liz Lange and Isaac Mizrahi, Thomas O’Brien

Growth• Mission

– 2010 stores by 2010

• Locations– 1443 Stores in 47 States (including 162 SuperTarget

locations) – By 2008 they will be 49 states with the addition of Hawaii

and Alaska– http://sites.target.com/site/en/spot/page.jsp?title=

store_locator&ref=nav2_storelocator– 25 Regional Distribution Centers

– 4 Import Warehouses

History• 1881 Marshall Field & Co. is founded.• 1902 George D. Dayton opens Goodfellows in downtown Minneapolis• 1903 Daytona Dry Goods Store is founded; in 1911, it becomes The Dayton Company.• 1946 Daytona Company Bylaws establish practice of giving 5% of pre-tax profits back to

community.• 1962 Daytona Company opens first Target Store.• 1968 The bull's-eye logo is redesigned to its current appearance.• 1969 Merger creates birth of Daytona Hudson Corporation.• 1974 Plan-o-grams developed.• 1978 Daytona Hudson Corporation Acquires Mervyn’s becomes the 7th largest U.S.

retailer.• 1987 Target introduces electronic scanning checkout while processing expedites

distribution center delivery process.• 1990 Daytona Hudson Corporation acquires Marshall Field’s.• 1995 Target Introduces Store Credit Card and the first SuperTarget store opens.• 1999 Target.com is launched as well as introducing its first designer line of products by

Michael Graves.• 2000 Daytona Hudson Corporation renamed Target Corporation.• 2004 Marshall Field’s and Mervyn’s are sold.• 2005 Target Corporation ranks among the top 20 corporate contributors in the nation.

Philosophy

BEST COMPANY EVER• Guests vs. Customers• Team Members vs.

Employees

Expect More. Pay Less.

Giving Back• Community

– 2 million a week to education, the arts, and social services.

• Environment – Recycled carts– Donation of overstock

goods

• Diversity

Sales Increase2006 Target Comparable Stores

January 14.1 5.2

February 10.5 3.6

March 8.6 2.2

April 17.3 10.4

May 12.3 5.7

June 11.3 4.8

July 9.6 3.1

August 9.2 2.8

September 13.4 6.7

Financial Summary2005 2004 2003

Revenues $52,620 $46,839 $42,025

Net Earnings

$2,408 $1,885 $1,651

# of Stores 1,397 1,308 1,225

Square FT 178,260 165,015 152,563

# of Employees

338,000 292,000 273,000

SWOT AnalysisStrengths: Good location – connected

to Heritage Mall; Albany’s prime shopping center

Strong Brand Image Large Parking Lot

Weaknesses: Only local customers – can’t

been seen from travelers on I-5

Far for OSU students to travel for basic necessities

SWOT AnalysisOpportunities: Mall shoppers bring more

business to Target Surrounding retail

businesses

Threats: Fred Meyer, Old Navy,

Sears, G.I. Joes Competition in surrounding

communities

Sources• http://sites.target.com/site/en/c

orporate/page.jsp?contentId=PRD03-001085

• http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeProfile