Review of Operations2008/2009

As we celebrate 20 years of Clean Up Australia, the environmental issues that face our generation continue to take centre stage.

Now, at a time when climate change is an accepted fact, we are finding more and more people are looking for simple and practical solutions to lower their environmental footprint.

Our flagship events Clean Up Australia Day and Clean Up the World continue to inspire an estimated 35 million people across 120 countries to take action.

This year we showcased the scope and scale of their global activities and achievements through an activities mapping website that added new dimension to our campaigns.

Under the banner of Clean Up Our Climate, we continue to encourage quantum leaps in the reform of waste and water management together with the production of renewable energy. Our message remains simple - we have to put yesterday’s highly disposable products, methods and behaviours behind us as we embrace a sustainable way forward.

Solutions to help Clean Up Our Climate are being offered through our expanding partnerships with business, building a network of innovative applications of technology and products that mimic natural process.

Clean Up’s Vision, embodied on our chairman’s equation E=1; where the environment is at the base of all things; continues to be our driving force.

And our mission of inspiring and empowering communities to clean up, fix up and conserve their environment remains as relevant today as it was when it was drafted 20 years ago …….

Contents Introduction

Clean Up Australia - Review of Operations 2008-2009Page 2

Introduction

Communities in Action - Clean Up the World - Clean Up Australia Day - Clean Up the Murray - Clean Up Mobile phones - Community Care

Education - Clean Up Our Climate - Schools Climate Change Kit - Rubbish Report

Funding

The Clean Up team

What’s next

*

*

*

*

*

*

E = 1

In 2008, communities participating in Clean Up the World around the globe had the opportunity to plot their activities using an online mapping function.

Developed with the support of Google, http://activities.cleanuptheworld.org gave groups

the chance to register online then profile and share their environmental actions.

Right across the globe people are seeing the devastating effects of climate change. Clean Up the World provides every person and every community with the opportunity to do something about it.

In 2008, 735 organisations in more than 120 countries carried out a broad range of activities including clean up events, recycling projects,

Communties in Action

education campaigns, resource recovery projects, competitions and exhibitions, biodiversity initiatives and community awareness programs.

The diversity of organisations continues to evolve, in 2008 nearly half were NGOs, followed by community groups and educational bodies.

Our presence in Asia Pacific grew from 26-33% during the year with other regional participation steady.

Our flagship event is funded by corporate partners who share our commitment to making a real and sustainable difference

Clean Up Australia - Review of Operations 2008-2009 Page 3

‘Start today...Save tomorrow - Clean Up the World’

Clean Up the World

Sydney Harbour has gone from being a rubbish dump to a global icon because of the influence of the 40,000 Sydneysiders who first took a stand on January 8, 1989.

Clean Up Australia was born on the shores of Sydney Harbour that day when volunteers, fed up with government inaction, rolled up their sleeves and removed 3,750 tonnes of rubbish. From then, pressure applied by Sydneysiders and Clean Up Australia has led to outcomes such as:

• A ban on toxic anti-fouling paint being used on boats

• The end of cliff-face sewerage outfalls and raw sewage on Sydney’s beaches

• The raising of $30 million for five major waterways restoration projects including the recycling of 100 million litres of wastewater each year from Taronga Zoo’s animal enclosures

• More than $20 million being granted to local councils to stop stormwater pollution entering the harbour

• More than 220,000 tonnes of waste removed from the country’s beaches, waterways, streets and bushland.

Since the launch of the national event in 1990, Clean Up Australia Day has grown to be the country’s largest community participation activity and we can boast that one in three Australians has been involved in Clean Up action.

Sydney Harbour sparkles after 20 years of Clean Up

Clean Up Australia Day

Communities across Australia again rose to the challenge with a 15% increase in participation in our flagship event.

In 2009 more than 630,000 Aussies took to their parks, rivers, waterways, bushland and beaches, donating an estimated one and a

half million hours of their time to removing rubbish.

In response to Clean Up’s national call for the separation of recyclables, volunteers reported that a significant amount of the rubbish removed ended up in our yellow recycling bags.

Increased amounts of plastic based rubbish at the country’s 6910 registered sites further demonstrates the urgent need for a national action plan for recycling.

Local government participation increased by 20% this year – Clean Up continues to be grateful to councils for their advice and support as the campaign grows.

We welcomed a new national sponsor to the team in 2009 when the Commonwealth Bank joined us for a three year major partnership. We look forward to working with the Bank, their staff and customers as this partnership expands its reach in 2010 and beyond.

Clean Up Australia - Review of Operations 2008-2009Page 4

Business Clean Up Day Schools Clean Up Day

The number of businesses participating in Clean Up Day increased by 60% in 2009.

This reflects a positive response to options of how a business can participate – either by running a clean up site, by supporting a community site through a ‘Business Supporter’ donation or by cleaning up their office.

The third option is the result of feedback from a number of small businesses that identified they do not have the resources to have their staff out of the office to do a clean up. An ‘office clean up’ includes the commitment to introduce or improve an environmental initiative in the office – making every day a business clean up day.

We thank the many businesses which signed up for Clean Up in 2009, those that raised valuable funds for the campaign and those which have undertaken to change their business practices to become more sustainable.

Conscious that our kids hold the key to solving the problems of our generation, Schools Clean Up Day has evolved into a program that encourages and rewards better environmental behaviour within and beyond the classroom.

Schools represent just over one third of the total par-ticipation of Clean Up Australia Day. In 2009 we saw a 12% increase in school registrations extending our reach into 2300 schools nationally.

Introduced in 2008, the Green Teacher Award recognis-es those who are committed to increasing environmen-tal awareness at their school. In 2009 we saw a 42% increase in nominations of teachers by their peers. We are grateful to Sanyo Eneloop for their support of this Award and join with the proud students of Gordonvale Public School in Queensland in congratulating Sandra Charlton, this years Queensland and National Green Teacher.

Our flagship event is funded by corporate partners who share our commitment to making a real and sustainable difference

Clean Up Australia - Review of Operations 2008-2009 Page 5

MAJOR SPONSORS

SPONSORS SUPPLIERS

Clean Up the Murray

The Clean Up Australia and Parks Victoria partnership supports local initiatives to generate community awareness and promote environmental action on key issues such as waste management, marine debris and recycling.

As this relationship entered its second year, the focus turned to the Murray River, mobilising communities along the iconic River to take action about ongoing river health, rubbish accumulation and damage caused by recreational misuse of the River and its environs.

The project, planned around a media launch and community Clean Up Day in February was, out of deference to devastating Victorian bushfires, postponed until the end of May.

Community response to the call to participate was encouraging. Many communities not directly affected by the fires in February went ahead with their sites. Others, especially those around Cobram, Echuca and Cohuna held back to assist us with media generation when Ian Kiernan was in town in May.

A business breakfast, held in Echuca on 1 June, attracted 14 local tourist, retail and other business operators who joined Ian for a discussion about how the area could continue the work initiated through the local Clean Up the Murray campaign.

We thank the Echuca based team from Parks Victoria for their support of this partnership. A number of members of this team were either directly, or knew of friends and colleagues who were affected by the 2009 fires. Their care and commitment for their communities and environs was an inspiration to us all.

With less than 4% of mobile phones being recycled, there is an estimated 12-16 million handsets stashed away in cupboards across the country.

Many of these phones can be reused – and all can be recycled.

In partnership with Aussie Recycling Program, Clean Up encourages individual and business to donate rather than dump mobile phones.

In 2008-09 we increased our collection by an additional 8,000 handsets.

Those that could be reused were redeployed. Broken or out of date phones were recycled with their components returned to manufacturing as a resource.

Recycling is simple and free. Individual free-post satchels can now be requested through our website, and businesses can register for bulk collections from anywhere across Australia.

With the average life of a mobile phone being as little as 12-24 months, there is huge scope for even more growth within this program.

Clean Up Mobile phones

Page 6 Clean Up Australia - Review of Operations 2008-2009

Community Care

A number of organisations work with Clean Up during the year to encourage their communities to become more involved in environmental issues.

Time2Rock

Time2Rock was created by Hill and Knowlton (PR) for their client Sony Ericsson. Designed to celebrate Australia’s passion for volunteering, the program delivered clean up sites in three states at which teenagers were encouraged to donate a couple of hours of their time. In return they received tickets to a music concert, entry to which was confined to registered volunteers. The aim was to encourage youths to actively clean up at either a nominated site or nominate a site themselves.

Kimberley Clark

Kimberley Clark, a community partner, annually supports our capacity building, offered their staff nationally opportunities to run clean up sites under the banner of Community Care Week.

While torrential rain dampened the enthusiasm of the Sydney team for the great outdoors, they warmly welcomed our Chairman and CEO for a lunch-time chat about changes to the organisation’s business practices, opportunities to become further involved with Clean Up and ways every person is making a difference.

ARN

The IT Industry annually recognises its best environmental performers through the ARN Awards.Since 2007 Clean Up has been the beneficiary of a donation based on a percentage of funds raised through table sales. In 2008 this was further supplemented by the auctioning of artwork and other donated items. We thank the ARN and the dinner attendees for their support.

Parramatta Carp Competition

In its third year, the Parramatta Carp Competition continues to attract a couple of hundred avid fisherfolk to the banks of the river.

Guaranteed to break any drought, this event was again held in drizzling rain and all but one of those crafty carp still refused to be caught.

But that didn’t stop competitors sharing stories, comparing notes about favourite spots, vying for competition prizes, cursing the one that got away and vowing they’d be back next year.

Raising awareness of the importance of the health of the river for the well being of the community, this annual event remains a centre piece of Parramatta Council’s Riverbeats Festival.

Say No To Plastic Bags

Plastic bags continue to challenge retailers nationally.While our federal and most state governments continue to procrastinate on a national decision for the future of the single use singlet style plastic bag, Clean Up has continued our call for a national ban.

During the year we saw and recognised local trader leadership and the South Australian government break ranks to legislate for a ban. Globally states and nations are responding to community pressure to replace single use plastic with reusable alternatives.

In response to local community concern, a number of retailers introduced re-usable bags during the year, donating a percentage of their sales proceeds to Clean Up.

We thank Bakers Delight, Weightwatchers Australia and New Zealand; Lennards Chicken Shops for their Chiller bag and Myer for the ongoing donation from their designer range of mygreenbags.

Designer action also featured in the auction of hand decorated hoover vacuum cleaners and a range of designer singlets promoted by Marie Claire – the proceeds of which were donated to Clean Up.

We thank these organisations, the celebrities, designers and buyers that supported these initiatives.

Clean Up Australia - Review of Operations 2008-2009 Page 7

EDUCATION

While Clean Up is readily associated with rubbish, the link between the efforts of volunteers who work with us and our attempts to help them reduce their impact on the environment every day is not as well established.

In response, Clean Up is now also working with individuals, business and government to identify and showcase emerging technology and innovative products that mimic natural process and assist efforts to Clean Up Our Climate.

To date we have commercial relationships with a number of progressive and innovative corporations including: • Veolia – innovative management of water, waste,

energy, public transport. • Sanyo – Co2 refrigerant systems, solar, rechargeable

- recyclable batteries, air cleaning to remove viruses and a heat free incandescent light globe.

• Coles – Green Choice: a range of cleaning products that use sustainable plant based raw materials, minimise the use of unnecessary packaging, follow principles of reduce, reuse and recycle while being at least 10% cheaper than the leading environmental brand.

• Vinidex – piping products that are 100% recyclable, are lightweight and are highly efficient methods of liquid transportation and management.

• Kyocera – e-waste solutions based around office equipment.

• Bluescope Steel – innovate product development that is recyclable, comes cut to size and can provide insulation options

• DUX – solar hot water systems.

Clean Up Our Climate Schools Climate Kit

The Schools Climate Kit contains a series of K-6 activities that explore the impacts of climate change, how kids can become more environmentally conscious by reducing, reusing and recycling, how to be smarter about the water and energy we use and state based lesson plans for participating in Clean Up Australia Day.

Written by teachers for teachers, feedback is that the kit provides them with all of the tools they need to bring environmental issues and their solutions to life in the classroom.

Each year we work with teachers to identify an issue that is uppermost in the minds of their students.

In 2009 we introduced a new battery lesson to the suite - “Why are Batteries Harmful to the Environment?”

Clean Up Australia - Review of Operations 2008-2009Page 8

Rubbish Report

Each year Clean Up provides a snapshot of rubbish removed by volunteers on Clean Up Australia Day through publication of the Rubbish Report.

The 2008 Report noted that, for the fourteenth consecutive year, plastics made up the majority of rubbish removed by volunteers. Cigarette Butts continue to be the most commonly found individual rubbish item, and as a result of increasing bans on indoor smoking their presence as rubbish is increasing.

Another disturbing outcome was the spread of glass alcoholic beverage containers which climbed to 2nd place from 4th place the previous year.

These trends again highlight the vital need for local, state and federal governments to listen to their constituents and look at real solutions such as public place recycling and national container deposit legislation.

It is evident that while our recycling rates might be increasing at home, we need a complementary system that encourages recycling of the rubbish that ends up in our environment.

We know that offering a refund for returned containers reduces rubbish on our streets, beaches, in parksand waterways – South Australia consistently demonstrates how well this can work.

In 2008 nearly half of the rubbish removed on Clean Up Australia Day could have been recycled. This is a waste of valuable resource.

The most polluted sites across the nation in 2008 were outdoor transport areas where there was an average of just over 660 items of rubbish. Roadways came second with an average of more than 400 items after which waterways clustered in the band of 330-360 pieces. The least polluted sites were shops and malls.

We thank the hundreds of site coordinators who undertake a rubbish survey for us. This is a messy task at the end of a long day – and we are grateful for that extra effort that helps us compile the Report which then becomes our benchmark for trends across site types, locations and rubbish items.

Clean Up Australia - Review of Operations 2008-2009 Page 9

FUNDING

As a non-government, not for profit organisation Clean Up remains independent of political whim.

What we are dependent on is the funding provided through business partnerships and private donations.

Clean Up continues to enjoy a close association with a number of like-minded organisations that provide funds and/or in-kind assistance for our campaigns, projects and initiatives.

When an organisation partners with Clean Up they undertake to improve their own environmental practices. Over the last two decades we have witnessed some exciting public outcomes and a significant investment in infrastructure which is often not as apparent to the community.

We congratulate our partners for their commitment to continuous improvement and look forward to being able to celebrate more of their achievements with their stakeholders.

We especially recognise our major funding partners:• McDonalds, our founding partner which has now

been with Clean Up for 20 years • Veolia Environmental Services, the support of

which we have enjoyed for over a decade• The Commonwealth Bank, which joined Clean Up

this year• Brambles, which continues to provide invaluable

fiunding for Clean Up the World and• Sanyo Oceania, which supports both Clean Up

Australia Day and Clean Up our Climate

In addition to the funds provided or raised by our campaign, community and climate change partners Clean Up is the recipient of pro-bono services from a number of organisations.

We thank Qantas for their decade of being our official airline, DDB for another year of advertising support for Clean Up Australia Day, Hunt & Hunt for the care and attention we receive on legal matters, PricewaterhouseCoopers for their advice on financial systems, Google for recently negotiated Adwords Grant, and Datalicious for their website search engine optimisation services.

A number of employees support Clean Up through payroll giving and we thank the management and staff of Pepsico, Diageo, Citibank, Macquarie Bank, Qantas, Multiplex and Origin for their donations.

Our members and regular donors are important members of the Clean Up family. To them and the growing number of individuals, foundations and organisations which have raised money for us or who have supported us with one-off donations we renew our pledge that 100% of all donations received by Clean Up is directly deployed to delivery of community based campaigns and projects.

We also enjoy a unique position with local government nationally and we remain grateful to them for their guidance and support.

Clean Up Australia - Review of Operations 2008-2009Page 10

Executive Chairman Chief ExecutiveIan Kiernan AO Terrie-Ann Johnson

CLEAN UP THE WORLD

Campaign Manager Campaign CoordinatorTricia Wilden Jillian Hutchinson

CLEAN UP AUSTRALIA DAY

Campaign Manager Project Officer – Community Project Assistant - Community Catherine Jones Kate Scott-Murphy Rachel Alcock

Project Officer – Business Project Officer – Schools ReceptionistJames Crawley Renee Lavery Colleen Hein

COMMUNITY

Campaign ManagerCatherine Pelosi

MARKETING AND COMMUNICATIONS

Marketing and Marketing CoordinatorCommunications Officer Sultan Aytacli [until Dec 08]Angela Mayer Nicholas Lee [from Feb 09]

TEAM CLEAN UP - 2008/09

Clean Up Australia - Review of Operations 2008-2009 Page 11

Clean Up Australia - Review of Operations 2008-2009Page 11

ADMINISTRATION

Business Manager Finance Executive AssistantNeil Godfrey Patrick Navarette [until Sept 08] Trina Patterson InternsKathryn Drummond Florian Vornberger Cassie Snell

VolunteersRamsesh Alejandra Hayes Ann-Charlott PaduchHeather Reycraft Edwige Martin Mariana Silva-GrimaldiAlison Sutherland Sean Grech Diana ParaanRosemary Ashley-Cantello

BOARD OF DIRECTORS

Executive Chairman Deputy Chair Company SecretaryIan Kiernan AO Kim McKay AO Victor Kelly

DirectorsJohn Buttle Jenny Bonnin Eric DoddSally Kiernan Mack Williams [from Feb 09] Honorary Lawyers Honorary AuditorsHunt & Hunt PricewaterhouseCoopers

TEAM CLEAN UP - 2008/2009(continued)

Clean Up Australia - Review of Operations 2008-2009 Page 12

WHAT’S NEXT

Clean Up the World continues to grow – with a 25% increase in participation so far in calendar 2009 versus 2008.

Such an increase demonstrates the desire for communities to band together for a common cause – finding ways they can combat the impacts of climate change through direct action and longer term behaviour change. In December this year, global leaders will meet in Copenhagen to agree the way forward on one of the greatest challenges facing our generation.

We entreat our political leaders to negotiate international bi-partisan agreement reflective of the knowledge that the effects of climate change are escalating, these impacts do not respect borders and outcomes are already affecting the existence of a growing number of species, including humans.

While this meeting is a crucial step in what is a global fight, it is certainly not the only step which needs to be taken.

The solution is in our hands and we need to act now.

As we approach the 20th anniversary of the first national Clean Up Australia Day we are reminded how the will of ordinary Australians continues to lead us towards far reaching change.

The environment remains firmly on our political and social agendas.

Clean Up continues our commitment to represent the community in their call for outcomes that prevents wasted resources entering and damaging our environment, that reward and recognise positive environmental change, that support investment in sustainable practices and that create opportunities for employment within green business.

Our leaders need to stay in touch with their constituents. And this remains true whether you are a political, business or community leader.

There has never been a better time to show leadership and we urge that this trait within all of us to comes to the fore as we enter the next decade of what will be a pivotal century.

TEAM CLEAN UP - 2008/2009(continued)

Clean Up Australia Ltd ABN 93 003 884 991 PO Box R725, Royal Exchange NSW 1225 Australiatel: 1800 CUA DAY email: cleanup@cleanup.org.au web: www.cleanup.org.au