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Clean West Investor Documentation

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    Ross McDonald, President Clean West Capital IncTel +1 604 998 8319 5658 Westhaven RoadFax +1 604 630 7064 West VancouverWeb www.cleanwest.com BC V7W 1T8Email [email protected] Canada

    Investor Documentation

    Brief introduction

    DEAL DOCUMENTSEntrepreneur Guide

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    A brief document whose objectives are to solicit initial feedback and qualify interest level on a corporatetransaction from prospective counterparties. Brevity enables selective disclosure of potentiallyconfidential information. Between one and eight pages length, depending on advisor preference.

    TYPICAL CONTENTS

    Overview: Snapshot of business, transaction Industry / Market: Size, profile, target, trendsUnique aspects: Key competitive advantagesMetrics: High level revenues, profits, otherNext steps: Transaction size, status, timeline

    TEASER

    Teaser attract often valuable feedback. Poor documentation can kill a transaction.

    CLEAN WEST APPROACH

    Length: Ideally one, max two pages length Crisp: Explain value proposition precisely First Impressions: Reinforces professionalismGraphics: Evidence data, convey complexities Timing: Prepare teaser after CIM fully drafted

    Teasers are a Written Elevator Pitch

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    But Avoid Jargon Where Possible

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    A document whose objective is to provide information that enables a potential counterparty (investor,acquirer) to readily understand and thoroughly assess a company and its proposed transaction.Typically between ten and thirty pages length, depending on the size and complexity of the transaction.

    TYPICAL CONTENTS

    Exec. Summary: Key messages, ConclusionBusiness: Value Proposition, benefits, IP Industry / Market: Size, profile, target, trendsFinancials: Historic, forecast. P&L, cash, BS

    Appendix: Educational or evidence materials

    CONFIDENTIAL INFORMATION MEMORANDUM

    Strong CIMs require time to prepare, but they attract and educate counterparties.

    CLEAN WEST APPROACH

    Exec. Summary: Vital one-two page overview KISS: Simple language, non-jargon terms First Impressions: Reinforces professionalismGraphics: Evidence data, convey complexities Structure: Intuitive, reader-focused layout

    CIMs Describe, Evidence a Business

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    But Crisply Explain Plan A. Not B, C

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    A Microsoft Excel workbook whose whose objective is to systematically forecast the financial and keyoperational metrics of a business, based on a series of data inputs and logical assumptions.Financial models vary significant in terms of complexity, purpose and usefulness.

    TYPICAL CONTENTS

    Outputs: Tables for CIM, other documentsFinancials: P&L, cashflow, balance sheetInputs: Operational, financial assumptions

    Workings : Logical formula for keyprocessesTimeline: Monthly, five years (longer for debt deals)

    FINANCIAL MODELING

    Strong models assist business decisions, highlight key variables and their impact.

    CLEAN WEST APPROACH

    Structured: Multiple, discrete worksheets Intuitive: Layout nests, prioritizes contentScenarios: Able to flex key data assumptionsFormula-driven: Minimal manual cell inputsGraphics: Useful to illustrate key outputs

    Models Detail & Sensitize Financials

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    But Beware Spurious Accuracy

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    A deck of presentational material whose objectives are to express transaction rationale and to educatecounterparties on key business, market, operational, financial, technical or other relevant issues.Length depends on event purpose, duration and environment (size of audience, presence of presenter).

    POSSIBLE APPROACHES

    Ballroom : Overhead projected to audience,Wow purpose, low content, presenter is star

    Boardroom : Printed for meeting attendees,Decisive purpose, high content, slides are star

    Bullet lists : Lazy, dull and ineffective. Avoid.

    PRESENTATIONS

    Optimal presentation design depends on the environment of delivery and purpose.

    CLEAN WEST APPROACH

    Purpose: Be clear on purpose, environment Concise: Explain crisply, omit irrelevanceGraphics: Fantastic visual aids or evidence Bullets: None allowed outside Exec. Overview

    Appendices: Valuable FAQ, issue education

    Investor Presentations Pitch & Inform

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    But Investors Seek Credible Evidence

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    PREPARE, REVIEWDOCUMENTATION

    ! First impressions count, and reinforce professionalism of developer! Crisp, professional documents inform and educate counterparties

    (Information Memorandum, Financial model, Investor presentation, Teaser)

    Clean West offers mid-market corporate finance skills to clean energy developers.

    STRUCTURE, CLOSE

    TRANSACTION

    ADVISE, INTRODUCEFINANCE PARTNERS

    CLEAN WEST SERVICES: PREPARE, MARKET & CLOSE

    ! Define preferred, appropriate profile of financial partner(s). Shortlist.! Prioritized, phased introduction to relevant institutional investors

    (Clean West has extensive network of

    clean financial investors, strategic partners)

    ! Educate, stimulate counterparties. Assess, compare term sheets.!

    Liaise with legal counsel, investor towards transaction closure.

    Documentation Reflects on the Team

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    M&A ADVISORY Acquisitions ValuationsDivestitures

    Strategic advisory and transaction execution drivenby client circumstances and value opportunities.

    Independent, expert valuations for director comfort.

    GROWTH CAPITAL Project Early stageExpansion

    Professional document preparation, effectiveinvestor marketing and painless transaction closure.

    First impressions count. Connections close deals.

    Within a young, vibrant clean

    industry then Clean West strives to stimulateentrepreneurs, enable commercial growth and play a role in tackling climate change.

    CLEAN TECHNOLOGY IP driven ventures

    CLEAN ENERGY Clean power projects

    MID-MARKET FOCUS Familiar with growth businesses

    GLOBAL MINDSET International network

    Ross McDonald, President Clean West Capital IncTel +1 604 998 8319 6639 Nelson AvenueFax +1 604 630 7064 West VancouverWeb www.cleanwest.com BC V7W 2A5Email [email protected] Canada

    Clean Focused, Corporate Financier


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