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Sunny Greetings! 2011 /06 AMOUNT OF TEXT CONTRAST FEW DETAILS 27.07.2011 Client Design adaptation Taivas Ogilvy Media agency MediaCom Husqvarna In June not only did we have sunny weather and graciously scarce Midsummer Night Festival showers but we also had exciting outdoor advertisement solutions. We are pleased to announce our prizewinner as well as to mention a few other commendable works. inverted text as a technique is widely known, the close link with the product idea is pleasing. A special effect that was fitting to the main feature of the product was introduced during the Samsung 2View outdoor campaign. Passers-by could look at themselves in the mirror of the backlit pillar. Special effects, which highlighted the product’s benefits, were also used in some of the pillars of the winner’s campaign. Here we are talking not only about attracting people’s attention with bleating sounds coming from the pillars, being so out of the usual run of things in the metropolis, but also about the product itself, which is indeed revolutionary. The best outdoor campaign in the Clear Channel Latvia network in June was: the outdoor campaign for the Husqvarna robot lawn mower. The reactions of passers-by can be Daina Krieva, MediaCom project manager: “This award provides proof of the importance of collaborating with the client, all the agencies involved and – without a doubt – the medium during the planning process. When we received the outdoor advertisement design well before the deadline, we realized that it was possible to make it even more perceptible by fitting some backlit pillars with sound effects and ‘growing’ a beautiful lawn around them. Several hours of observation showed that the advertisement appeared to be interesting and noticeable to passers-by.” Congratulations to Husqvarna, MediaCom and Taivas Ogilvy! So, accounts have been squared for June, and the Cannes Lions is also over. In the meantime we can wait for the new, splendid Outdoor Lions 2011 book issued by Clear Channel. Good luck in the advertising cornfield! Yours faithfully, Everita Ušacka CHILDREN AND ANIMALS viewed here. The vigorous assertion of HUGO Just Different was going to turn the city on its head. This advertisement model resembles an enhanced “son of the widow”, who is capable of conquering the city with much less effort than its famed predecessors. Although the use of
