Attacking Childhood Obesity through Better Communication

ProposedCurrent

Attacking Childhood Obesity through Better Communication

ProposedCurrent

Unclear Messaging

No Balance between Truth and Sensitivity

Attacking Childhood Obesity through Better Communication

ProposedCurrent

Clear Message

A “Product Marketing” Approach

Results Driven Communication

Unclear Message

• My/ Our kids are not fat

• Strong Denial

• Vague Messaging from Government and Schools

• Lack of Professionalism

Clear Messaging

•Actionable Messaging

• Product Marketing Approach to Communication

• Legislative and Public Action from Government and Schools

• Funding for Messaging

Unclear messaging-Example

• Unclear Message

• Vague recognition of childhood obesity among poor

• Interesting juxtaposition- Would Wendy’s allow an ad next to McDonalds

• Even a billboard like this is rare

Raising a heart Patient?

• Atherosclerosis begins at age 2 • Fatty streaks are now seen decades earlier • Life Expectancy is declining • Life Expectancy with High Quality of Life is declining even more • High Costs for high Life Expectancy

Bankrupting America

•Life Expectancy with high Quality of Life is not preserved

• Average heart patient costs $500,000 over lifetime

• High cost of drugs and treatment “Rising cost of treating preventable diseases may bankrupt the American healthcare system”

Center for Preventive Healthcare, in a letter to the

New York Times

Let science prevail

•Parents unwilling to do even the simplest things

• Not willing to switch babies to low fat milk

• Not willing to have “salad only” dinners

• Equivalent to not taking a child with 102 fever to ER

Disadvantaged for Life?

• Fat cells are created in early years

• Number remains constant throughout life

• Overweight and obese babies have more fat cells

• Makes it a lot harder to reduce and maintain weight

• Intervention in early years is simple- lower fat milk, more fruits, no junk food

• Reluctant Parents are disadvantaging children for life

•

The pea sized Brain

The pea sized Brain

$ 29 million funding to CDC to promote awareness

$ 1.5 billion spending by junk food industry

The pea sized Brain

Tax on junk food to fund an awareness campaign

Clear Messaging Examples in a separate deck

Give the Green Light to Progress

Give the Green Light to Progress

Sign the online petition

Support Research in the low percentile conjecture: “Children at 40% or lower at age 6, are much less likely to become overweight or obese”

Send an email to:

Publicissues555 @ gmail.com

Please include your name and zipcode or phone number