Date post: | 14-Jun-2015 |
Category: |
Business |
Upload: | grove-group |
View: | 333 times |
Download: | 1 times |
Brand Your Daily Business Email
2Brand your daily business email |
Who are ClearFormat
• Gold Division of the award winning technology company: The Grove Group
• 3 regions: RSA, UK & USA
• Branding in excess of 100 billion emails for our portfolio of International clients
• Integrates with all major email platforms (Gmail, Outlook, MacMail, Lotus Notes)
• 24/7/365 Global Network Operation Center
3Brand your daily business email |
A bit about business email
85%
of all business communications are by email
the number of emails an
average business
person sends out annually
the average open rate
the average campaign
click through
rate
Utilise the valuable real estate in something you already own… your
everyday business emails
Channel Reach Impressions
Engagement
15k 99%+ 9%+
4Brand your daily business email |
What is ClearFormat?
Turn This
Business email branding tool:
• Interactive website navigation
• Targeted promotional banners
• Unified email signatures & corporate branding.
• Disclaimers for compliance
5Brand your daily business email |
What is ClearFormat
Into This
6Brand your daily business email |
What it can do for your business
Brand Enhancement– Provides a consistent & professional look across your organisation– Strengthens relationships & encourages trust– Builds awareness and improves corporate visibility
Powerful Marketing Tool– Messaging is highly targeted and is managed by you, in real time– Different departments can have different messaging included in their
emails ensuring the right message is reaching the right organisation– All activity/clicks are measurable through the online dashboard enabling
a refined marketing approach and the ability to report on ROI
Generate Revenue– Messaging provided through official business email provides instant
credibility (remember that 99% open rate?)– Creative email branding triggers immediate action: sales, downloads,
inquiries, registrations, etc. – Clear and highly targeted messaging drives inbound traffic to
corporate websites & social media platforms ready for you to convert
Generate up to 10% additional traffic to
your corporate website using
ClearFormat
7Brand your daily business email |
Enhance Your Brand
Communicate your company branding and create a standard, organisation wide, email signature
8Brand your daily business email |
Include targeted marketing
Bring the power of your website to your business emailIncorporate highly targeted messaging with clear Calls
to Action
9Brand your daily business email |
And a generate revenue
Generate revenue by allowing customers to book/order products/service directly from your email
communication
10Brand your daily business email |
It’s also mobile
ClearFormat is fully functional across all mobile
devices
11Brand your daily business email |
Examples
12Brand your daily business email |
How it works
13Brand your daily business email |
Reporting & ROI
•Detailed analysis•Bespoke reporting
14Brand your daily business email |
Reporting & ROI
•Detailed analysis•Bespoke reporting•Easy user management
15Brand your daily business email |
Reporting & ROI
•Detailed analysis•Bespoke reporting•Easy user management
•Ability to assign different departments, different targeted branding
16Brand your daily business email |
Reporting & ROI
•Detailed analysis•Bespoke reporting•Easy user management
•Ability to assign different departments, different targeted branding
•Bespoke template creation
17Brand your daily business email |
Reporting & ROI
•Detailed analysis•Bespoke reporting•Easy user management
•Ability to assign different departments, different targeted branding
•Bespoke template creation
•Easy signature management
18Brand your daily business email |
Reporting & ROI
•Detailed analysis•Bespoke reporting•Easy user management
•Ability to assign different departments, different targeted branding
•Bespoke template creation
•Easy signature management
•Banners can be uploaded quickly and easily
19Brand your daily business email |
Security & Control
Spam Avoidance
• Templates regularly checked against leading IP and heuristics databases• Sample emails regularly “flow tested” against email clients
“Clear-Flow” Technology
• Ensures the highest levels of security for your data• ClearFormat servers only ever see the email HEADER and never the BODY
of the text
Audited & Authenticated
All actions conducted across the ClearFormat servers are audited and authenticated (via SSL) – thus ensuring the highest levels of security and, in the event required, the ability to track and trace (who did what, where and when)
Delegated Authority
Rights and Hierarchy
Users across different departments can be allocated separate access control to the components of the system – enabling self-management and ease of change, as required
Full LDAP integration
LDAP integration means that should your systems employ full AD functionality, then ClearFormat can integrate and update seamlessly with your network, thus ensuring minimal operational overhead and the future-proofing of the solution
Self-ManagedThe console functionality enables delegated users to upload and revise branding and email designs at will without the requirement to contact ClearFormat for a change request
24/7/365Being a global organisation ClearFormat operates a 24/7/365 support facility
20Brand your daily business email |
ClearFormat Clients
21Brand your daily business email |
What our clients are saying
“Our mobile sales force now have the ability to send branded emails directly from their handset devices, without having to manually set this up as it is now all centralized. Normally
it would take us a while to do this, but with ClearFormat this can be done in a matter of hours”
Barry Brown – Design Manager (Aurora Hotels)
“ClearFormat has allowed us to provide consistent and professional e-mail branding solution to the business. Operationally it has allowed departmental branding and the ability to track this in order to get the department’s message through whether it has been for accounts to announce
direct debit offers or marketing announcing new services and green issues. From an IT perspective it has done this all without drawing on the technical abilities of an already busy
department” Paul Caney - IT Manager (Addison Lee)
“Our email signature with clearformat is an excellent acquisition that has reduced business costs, improved services and enhanced our brand. Grove Groups fantastic support and constant feedback, their service management processes are indeed best practices.” We are exceedingly
pleased with the results and the impact clearformat has on our business.“ Felix Director of IT (AIICO Insurance)
“All of our staff have now become brand ambassadors, allowing us to increase the reach of SAT’s marketing messages and campaigns by interlinking this with our email, which we already use on a daily basis.”
Anir Bidesi – Head of Information Systems (SA Tourism)
22Brand your daily business email |
How to promote your business & generate sales
Experience has taught us….
• Clean, clear and concise branding is always more effective than overly cluttered designs
• Utilise all the information you have available (i.e. through click reports etc) as this will show you the, often very surprising, results
• Include easy to use website navigation that directs users to your key website pages – and make those pages relevant
23Brand your daily business email |
In Conclusion
Does your brand shine at all client touchpoints?
• 85% of corporate communication is still done via email
• Turn every employee into a Brand Ambassador & Sales person
• Email branding enhances your corporate brand and company offering with every email you send
Can you afford to not have your emails branded?
24Brand your daily business email |
Questions
• How long does it take to set up the service?
A. Once all the information is available the service can be set up within an hour – but generally there is a 72 hour turnaround time
• Will there be any interruption to our business email during the setup process
A. None at all
• With the departmental branding, can we have some of our employees include contact info (like skype, linkedin, etc) while other staff have that omitted?
• Yes, we have configured the service like that for some of our customers where their mobile workforce’s mobile nunbers are reflected and their office based staff’s mobile numbers are omitted