GlobalGiving Workshop

Hosted by CLEEN Foundation

Lagos, August 3, 2011

Introductions

Intro to GlobalGiving

Network Game

Online Fundraising Basics

Fundraising Simulation

How to Join GlobalGiving

Office Hours

Introductions

- What is your name?

- What is the name of your organization?

Group Discussion

- Do you have a web site?

- Do you use Facebook? Twitter? LinkedIn? Other sites?

- Do you do online fundraising?

- Do you receive donations from individuals?

- Do you receive donations from individuals outside of Nigeria?

GlobalGiving Mission

$40M+ / Year

To More and More Effective Orgs Worldwide

Amplifies Impact on Billions

• Online Donations

• Donor Management

• New Donors

• Effectiveness Training

• Credibility/Recognition

• UK and US Charitable Status

GlobalGiving Value

Proposition

GlobalGiving Today

• 2,600 projects

• 1,400+ nonprofits

• 110 countries

• 200,000+ donors

• $48 million

• Corporate Partners headquarterscountries with projects

Networking Group Game

Something has happened, and you need to get a message to as many people as you can, as quickly as you can. How many people can you reach?

How you would reach as many people as you possibly can in three days.

NO RADIO! NO TV! NO BULK SMS!

Your network:

10

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Yes! You can use the Internet to:

• access your network

• communicate messages quickly and freely

• raise money for your organization

Yikes!

What does this mean for NGOs?

• Direct donor relationships

• Bottom-Up Revolution

• Nata Village Blog

Where do I start?

•What are your objectives?

•Where is your audience?

•What are other organizations doing?

•What social networks are popular in Nigeria?

First Steps

• Start slow

• Choose one or two networks

• Make someone responsible

• Be a good partner

• Identify your audience

• Start conversations, make friends

• Don’t ask for money too soon

What should I talk about?

• News

• Pictures, Videos

• Beneficiary Stories

• Articles about Your Organization and/or Staff

• Articles about Your Cause

• Feedback (good and bad)

• Questions for Your Network

• Partner News

• Volunteer Opportunities

• Job openings

Facebook

• More than 500 million active users

• 50% of these users log on daily, 70% monthly

• #1 site in the US

• It is estimated that someone who has “liked” a Facebook brand will spend an average of $71.84 more per year.

Facebook Do’s and Don’t’s

• DON’T: Set up a user profile for your org. Profiles are for people; Pages are for organizations

• DO: Keep your page name short and relevant

• DO: Use your logo as your picture

• DO: Fill out your information tab thoroughly and completely

• DON’T: Auto-feed an RSS onto the page

• DO: Be authentic, engaging and honest

Facebook Details

• Regular interaction, but mind the 80/20 rule

• Post articles, pictures, questions and commentary

• Enable feedback on your wall and posts

• You might get negative feedback, but that’s ok! Let your fans defend you. They will, unless it’s a true problem.

• You can have a rule about civility or offensive language

• Facebook and Twitter are not the same platform. Post separately.

• Add comments or questions to articles you post.

• Think about ways to engage your fans where they already are – on Facebook.

Twitter

• Micro-blogging platform

• You send updates or “tweets” in 140 characters or less

• Tweets are seen by your followers – people who opt in

• You see tweets from people you are following

• Unlike Facebook, following doesn’t have to be reciprocal

• Twitter.com is the 3rd most popular social network site

• In June 2010, Twitter had 190 million users tweeting 65 million times/day (techcrunch)

Twitter answers the question…

•What are you interested in?

•What has your attention right now?

Fundraising Game

You have been given a challenge. Can you raise $4,000 from at least 50 different people in one month?

Directions

- Form groups of four or five

- Together, brainstorm how you would accomplish this challenge.

- Elect a spokesperson to share your results.

Joining GlobalGiving

How to join GlobalGiving

Due Diligence process

Open Challenge

How to Join GlobalGiving

• Choose US or UK

• Nominate your organization using the online nomination form

• Complete GlobalGiving’s Due Diligence requirements

• Post a project and participate in an Open Challenge

• Raise $4,000 from 50 donors

Basic Eligibility Requirements

• Registered organization – no individuals, businesses, etc.

• Advanced English

• (At least occasional) access to the internet

• Non-evangelizing

• Non-discriminating

• Eligible to receive international donations

• Charitable purpose

Due Diligence Details

• Certificate of Registration

• Organizational Documents

• How is your organization run?

• Dissolution Clause

• Financial Statements

• Be detailed!

• List of Board and Staff members

• Text document only

• Program documents

• What are your programs? How do they work?

How to Succeed in an Open

• Use the Fundraising Survival Guide!

• Attend Online Trainings

• Develop an online fundraising strategy

• Make a plan and schedule

• Identify networks

• Family, friends, neighbors, church congregation

• International networks: volunteers, donors

• Internet access

• Credit cards

Then What?

• Become an active GlobalGiving partner

• Post frequent Project Reports

• Send Thank You’s to your donors

• Join GlobalGiving UK

• Post another project

• Participate in GlobalGiving campaign

Our Corporate Partners

Online Giver Profile

• Women and Men

• Average 40 Years Old

• Progressive

• Affluent

• Disaster Givers

• Event Supporters

• Last Minute Gift Givers

- Source: Network for Good

Margaret Coughlin

Chief Marketing Officer

Robert DuBois

Marketing Associate

Why will someone give to your organization?

Because you do something they believe in.

Because you asked them to.

Because someone else asked them to.

Because you make them feel good.

Because they trust you.

Thank You!

John Hecklinger

Chief Program Officer

GlobalGiving Foundation

001-202-232-5784

jhecklinger@globalgiving.org

jhecklinger (skype)

@jhecklinger (twitter)

Seth Reynolds

Project Manager

GlobalGiving UK

sreynolds@globalgiving.org

Resources

• Social Media Revolution

• NameChk – find out if your org name is registered

• Social Media ROI – how to justify what you’re doing

• Facebook Page Best Practices – by Zoetica

• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter

• How Charities are Finding the Good with Facebook Fanpages (case studies)

• Facebook Bestpractices for Nonprofits (beyond the basics)

• 26 Slideshares on Social Media for Nonprofits

• 10 Facebook resources for nonprofits

• Social Media Starter Kit – by AARP

• Mashable’s Social Media Page