1. Eurostar Girly & Geeky Shopping in London Analysis of the solution

2. BriefingMash up Google Maps andTwitter in a mobile application fora 1-day shopping event inLondon with Brussels Girl GeekDinner members 3. Eurostar Objectives Increase attractivity of London destination thanks to low pound & spread the wordHighlight Eurostar key advantages (comfort, speed...) Huge proximity between Brussels and London (1h51) Destination expertise Position Eurostar as quot;ahead of the gamequot;, innovative 4. Solution ObjectivesCreate conversation aboutthe event inside and aroundthe audience (opinion leaders)Propose a mobile map-based platform where Girlscan nd other Girls and ShopslocationEnables UGC (pics and text) Connect to Twitter 5. Method (mobile) Mobile web site which allowssending messages attaching Flickr pictures getting localized throughgeo-tagged pics or adresstypingfollowing conversation seeing Shops details 6. Method (web)Desktop web site whichdisplays messages locates them on the map presents attached piclocates all Girls and Shopson a map transfers messages toTwitter 7. Method (cross-channel)In this interface, Girlscansend messages attach Flickr picture (or not), includingincl. EXIF datalocation(over)write locationenable forward to Girls Twitter account 8. Results This action generateda 4th trend on Twitter for # 20+ blog posts 400+ pictures on Flickr1000+ tweets tagged#GGSL (700 in the platform)press coverage on DeStandaard, PUB, MM, PureFM... 9. Thank you