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DYNAMIC INSOURCINGFRIDAY SESSIONS

Today’s session

Debaisieux Hélène

Presenting

“Social Media and Transparency New Ways of Lobbying ?

T h e s t a r ti n g p o i n t : S o c i a l M e d i a = C h a n g e ?

• Another life?

• Another work?

• Another practice?

• Another Lobbying?

• Wind of change?

•Motivator of

change?

• Accelerator of

change?

D e fi n i ti o n s

T h e E r a o f Tr a n s p a r e n c y

T h e E r a o f Tr a n s p a r e n c y

W h a t i s a l o b b y i s t ?

? NETWORK

PERSUASION

LEGITIMITY

INTEREST

SUBJECTIVITY

BIA

POWER

HETEROGENEITY

HOMOGENEITY

PUBLIC SPACE

REACHING ACTION

Transparency in Lobbying?

I n S o c i a l M e d i a , w h e r e a r e t h e l o b b y i s t s ?

Caroline de Cocq’s blogs

Who’s Lobbying?

And about Social Media ?

N e w Wa y s o f N e t w o r k i n g ?

• Relationship

• Reality

• Obscurity

• Connection

• Virtuality

• Enlightenment

N e w Wa y s o f C o m m u n i c a ti o n ?

• Company

control

• 1 to 1

• 1 Message

• 0/1 Channel

• Difficulty of

control

• Message (s)

• Channel (s)

• Medium

N e w Wa y s o f L e g i ti m i t y ?

• Auto Mgmt

• More control

• Stakeholders

• Reputation

• Non-immediacy

• Individuality

• Civil Society

• Shareholders

• Less control

• Expectations

• Image Mgmt

N e w Wa y s o f P u b l i c S p a c e ?

• Boundaries

• Private versus

Public

• Rapid

• Fuziness

• Private / Public

• Fast & Furious

W h a t d o e s n o t c h a n g e ?

• Relationship

• No equity in

freedom of

speech

• Real contact first

• Unchanged power

struggle

• No 2.0 revolution

• Same fondations

• Same lobbying

E xa m p l e : I r a n

• False Flag

• Only accelator

• Not a trigger

• Tweets from

US

• Phone first

• « Revolution will

not be televised

but twittered »

• Censure

• Except Twitter

• // Moldavie

Revolution 2.0 ?

E xa m p l e : B P

• Powerfull

Word of Mouth

• BP ridiculized

• Use of official

channels

• Unofficial

channels

• @BP_America

versus

@BPGlobalPR

H o w t o u s e S o c i a l M e d i a fo r L o b b y i n g ?

• Publicity

• Monitoring

• Tracking

• Diffusion

• Convene a crowd

• Connect differently

• Raise the public

opinion

• Transparency

• Honesty

• Respect

• Clarity

• Good judgement

E xa m p l e : F r i e n d s o f g l a s s

T h e s t a r ti n g p o i n t : S o c i a l M e d i a = C h a n g e ?

• Medium of change

• Same mechanisms

• Same rules

• Same principles

• Accelerator

• Multiplicator

• Related to the

ethics trend

Be th

e nex

t one

to

organ

ize a

FAS!

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