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OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
Cliffs Natural Resources Inc.
November 2010
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
2
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995
This presentation includes predictive information that is intended to be made as “forward-looking” within the safe harbor protections of the Private Securities Litigation Reform Act of 1995. Although the Company believes that its forward-looking information is based on reasonable assumptions, such information is subject to risks and uncertainties, which could cause materially different results. Important factors that could cause actual results to differ materially from those in the forward-looking information are set forth in the Company’s most recent Annual Report and reports on Form 10-K and 10-Q, and news releases filed with the Securities and Exchange Commission. All reports and news releases are available on Cliffs’ website www.cliffsnaturalresources.com.
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Overview of Cliffs Natural Resources Inc.
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Cliffs Natural Resources (NYSE: CLF) (Paris: CLF) is an international mining and natural resources company. A member of the S&P 500, it is the largest producer of iron ore pellets in North America, a major supplier of direct-shipping lump and fines iron ore out of Australia and a significant producer of metallurgical coal
Cliffs is executing a strategy designed to increase scale and diversity and focused on serving the world’s largest and fastest growing steel markets
The Company boasts a conservatively managed balance sheet with low debt and strong liquidity
With core values of environmental and capital stewardship, our colleagues across the globe endeavor to provide all stakeholders operating and financial transparency as embodied in the Global Reporting Initiative (GRI) framework
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
4
Cliffs Natural Resources Global Footprint
Access to high-growth Asian markets
Pricing correlates to Australian benchmark for lump and fines
Largest iron ore producer in North America
Significant position in North American metallurgical coal
A developing project in a low-cost mining district
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Cliffs’ Strategic Imperatives
5
Scale Through
Diversification
GlobalExecution
OperationalExcellence
Building scale through diversification Multiple Revenue Streams
Product Diversification
Geographic Presence
Operational excellence Safety
Technical Competencies
Operating Efficiencies
Global execution Competencies of the Firm
Outlook of Personnel
Global Scalability
Shareholder returns Shareholder Value
Risk Management
“Earning the Right to Grow”
Shareholder Returns
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
$0
$30
$60
$90
$120
$150
J an 2004 Sep 2004 May 2005 Jan 2006 Sep 2006 May 2007 Jan 2008 Sep 2008 May 2009 Feb 2010
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Impact of Strategic Execution($ in Millions)
Str
ateg
ic m
iles
ton
esB
usi
nes
s ev
olu
tio
n
Share price performance since January 2004
2005
Acquired 80% of Portman Limited, then the third largest iron ore mining company in Australia
Sales: $1,2032005
Sales: $1,7402006
Sales: $1,922
North American Coal
10%
Other4%
2007
Sales: $2,275
2008
Sales: $3,609
2009
Sales: $2,342
2007
Acquired 30% interest in Amapá iron ore project in Brazil
Acquired 45% economic interest in Sonoma, hard coking and thermal coal mine in Queensland, Australia
Acquired PinnOak, Central Appalachian high-quality, low-volatile met coal mines
2008
Acquired remaining stake in Portman Limited (20%)
Acquired remaining stake in United Taconite (30%)
Acquired stake in Golden West, an Australian iron ore junior mining company
Asia Pacific Iron Ore
24%
North American Iron Ore
62%
2009
$347mm in net proceeds from equity offering executed in May
Added to S&P 500 Index
2004
2010E
Acquired remaining stake (73%) in Wabush Mines
Acquired Freewest Resources and Spider Resources, world-class chromite assets in Ontario, Canada
Acquired INR Energy, high-volatile met coal and thermal coal
2010E
Sales: $4.4B
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Track record of growth ($mm) Strong balance sheet
Japan 7%
United States45%
China30%
Canada10%
Other 8%
Financial Overview
Diverse end-market exposure (2004 – 2009)
1
Revenue EBITDA
2004 2009
United States76%
Canada19%
China 5% Other 1%
Revenue by end-market
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2010 Financial Highlights
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Record-breaking first-half results:
- Revenues of $1.9 billion, up 124%
- Net income of $354 million, up 830%
- Free cash flow of $173 million, up 178%
$1 billion in acquisitions:
- Wabush remaining stake $88 million
- Freewest acquisition $186 million
- INR Energy’s coal operations $757 million
First-half North American Iron Ore shipments total 11 million tons, up 154%
North American Coal contributes $23 million to second-quarter sales margin
Asia Pacific Iron Ore first-half revenue reaches $469 million, up 95%
The Company achieved investment grade rating from Standard and Poor and Moody’s
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Business Segment Overview
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North American Iron Ore Manage and operate six
North American mines located in Michigan, Minnesota, and Eastern Canada
Annual equity production capacity of 29.5mm tons of iron ore pellets
Over 90% of 2010 volume committed under contract
North American Coal
Own and operate five metallurgical coal mines and one thermal coal mine in West Virginia and Alabama
2011 production capacity in excess of 7mm tons
A significant portion of revenue comprised of exports
Asia Pacific Iron Ore
Operations include 100%-owned Koolyanobbing complex and 50% equity interest in Cockatoo Island
9mm tonnes of current capacity, with upgrade underway to reach 11mm tonnes by 2012
Direct-shipping lumps and fines ore sold on the seaborne market
North AmericanIron Ore
62%Asia Pacific
Iron Ore23%
North AmericanCoal9%
Other 6%
2009 Revenue
1 Partial year
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M&A and Development Strategy
Diversify business into other end-markets and other steel-related minerals
Expand geographically into low-political-risk geographies
Objective is to strike a balance among cash-flow positive, profitable, commercial-stage businesses and targets in the early stage of development
NORTH AMERICA
ASIA PACIFIC(AUSTRALIA)
SOUTH AMERICA(BRAZIL)
NORTH AMERICAN MET COAL
SEABORNEIRON ORE
IRON ORE
SEABORNE MET COAL
Cliffs’ strategy: geographic and mineral diversification
Minerals
Geographies
SEABORNEFERROALLOYS
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INR Energy's Coal Operations Acquisition Demonstrates Cliffs’ commitment to further diversify its business into coal
$757 million acquisition funded through available liquidity, including cash on hand and Cliffs’ $600 million credit facility
Transaction will increase Cliffs’ total global coal equity production capacity to nearly 11 million tons by 2012, from today’s current annualized equity production of approximately 7 million tons
Significant metallurgical coal reserves
Expands global reserve base to over 232 million tons
Southern West Virginia multi-mine complex with features that are complementary to our North American Coal operations
Two underground continuous mining operations and one open surface mine
Assets include several metallurgical coal development mines
Increases Cliffs’ products portfolio through the addition of high-volatile metallurgical coal and thermal coal
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INR Energy's Coal Operations
Southern West Virginia Mining Complex
Metallurgical Coal Operations
Thermal Coal/PCI Operations
Developmental Projects
• Two operating underground mines:
1. Powellton2. Chilton-Dingess
• One operating surface mine:
1. Toney Fork #2
• Two additional underground metallurgical coal mines in active development
• Several additional metallurgical coal mines in permitting phase
Operations located in near proximity to Cliffs
Pinnacle Mine
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Freewest Resources and Spider Resources Acquisitions position Cliffs to become the leading North American primary chromite and ferrochrome producer and exporter
Customers would include global stainless steel producers
World-class chromite deposits within the “Ring of Fire” in Northern Ontario, Canada– 100% Black Thor– 100% Black Label– 73.5% Big Daddy
Anticipate mining 1 million to 2 million tonnes of high-grade chromite ore to produce 400,000 to 800,000 tonnes of ferrochrome annually with a >30-year mine life
Prefeasibility studies and initial First Nation discussions are underway; production anticipated to commence around 2015
Financed with stock and cash
Ring of Fire – Chromite Project
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Estimated capex of $800mm required to develop the site
Options for financing capex include:– Internal cash flow– Joint-venture partner– Other financial options
Capex will be deployed only after certain project milestones are satisfactorily achieved
Cliffs has the opportunity to evaluate proceeding with the development of the assets over the next 5 years– Majority of capex spending would occur in 2013 and 2014
Ring of Fire – Chromite Project Capex Requirements
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Ring of Fire – Chromite Project World-Class Assets
CHROMITEDEPOSITS BLACK THOR
BLACK LABEL
BIG DADDY
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Industry Overview
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U.S.Canada
Mexico
Brazil
EU 27CIS
Japan
China
S. Korea
India
Oceania
0
200
400
600
800
1,000
1,200
0 10 20 30 40 50 60
20
09
Kg
/Ca
pita
Ste
el C
on
sum
ptio
n
2009 GDP Per Capita ($US 000s)
Steel Is a Large, Growing, Global Business
BRIC economic growth is substantial and appears inevitable.
In 2009, China’s steel consumption was nine times that of the U.S.
As countries industrialize, per capita steel consumption increases as GDP per capita expands through the maturing process
Note: Size of bubbles represents size of absolute 2008 finished steel consumption in each respective countrySource: Metals Strategies, CIA World Factbook
17
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
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The Long-Term Outlook Remains Strong
World steel demandWorld steel demand(millions of tonnes)
Source: Metal Strategies
% of crude steel production
Growth in global steel production using blast furnacesGrowth in global steel production using blast furnaces
2010-2015
CAGR 3.4%
Source: Metal Strategies
2010-2015
CAGR 2.6%
(millions of tonnes)
0
500
1,000
1,500
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009E 2010E 2011E 2012E 2013E 2014E 2015E
0%
25%
50%
75%
100%
400
600
800
1,000
1,200
1,400
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009E 2010E 2011E 2012E 2013E 2014E 2015E
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
Source: Metal Strategies
Net imports as a % of
consumption17% 12% 19% 11% 9% 10% 9% 10% 10% 11% 11% 11%
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U.S. steel supply/demand (mm tons)U.S. steel supply/demand (mm tons)
North American Steel Producers Are Particularly Well-Positioned to Participate in an Economic Recovery
’09 – ’15 Consumption CAGR
+5.4% 110
105108 108
101
66
9298
107111 114 116
133
119
135
122
110
65
89
101
113118
123127
2004 2005 2006 2007 2008 2009 2010E 2011E 2012E 2013E 2014E 2015E
Production Consumption
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Source: Metal Strategies
Months supplyTons (mm)
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Service center inventoriesService center inventories
Steel Center Inventories Remain Low Relative to Historical Levels
1
2
3
4
5
0
2
4
6
8
10
12
14
16
18
2005 2006 2007 2008 2009 2010
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
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Iron ore– New projects commissioned in countries with medium to high
sovereign risk – High-end of cost curve requiring significant capital deployment– Suppliers farther inland from deep-water ports, economic logistics– Further tightening of Indian supply as increased export regulatory
pressure has emerged
Metallurgical coal– At top of cycle in 2008, Appalachian supplies declined
(mines deeper, seams thinner)– Environmental and safety regulations make permitting more difficult to
secure– Other global metallurgical coal basins in challenging political
geographies (Mongolia, Mozambique, etc.)
Steelmaking Raw Materials Supply-Side Considerations
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Pricing for Core Products Has Corrected Sharply
Metallurgical coal prices ($/metric ton)
050
100150200250300
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
E
Source: Metal Strategies, equity research, Company estimates
$209 *62%
Iron ore prices ($/metric ton based on 64% iron content)
0255075
100125150175
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
E
Pellets Lumps Fines
$73(48%)$62
(33%)
$85(44%)
Source: Cliffs and various industry publications/reports
$149 75%
$153109%
$129108%
$129(57%)
($ price and % change)
($ price and % change)
* Latest quarterly Settlement
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Business Unit Overview
23
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Source: Company data
Cliffs Managed45%
% capacity
U.S. Steel25%
Iron Ore Co. of Canada
16%
Arcelor Mittal14%
Firmly established as a critical supplier to the leading U.S.-based integrated steelmakers
Virtually 100% of sales volume is committed under long-term supply agreements
Formula-based supply agreements capture steel prices, iron ore prices and wholesale inflation while mitigating volatility
Cost effectively increased production base during most recent cycle
Over 900 million tons of proven and probable reserves
North American Leader in Iron OreFinancial overview
Equity production (MM gross tons) North America pellet production
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
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Source: Company data
The North American Market Is Geographically Protected
ArcelorMittal Mines
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Virtually all pellet capacity under long-term contracts
Annual price adjustments are based on a variety of factors including:
— Seaborne pellet prices
— Various PPI indices
— Hot-band steel prices
— Contractual-based price increases, lag-year adjustments and capped pricing
A 48% decrease in pricing in 2009 resulted in average prices for Cliffs decreasing only 11%
2010 guidance: 27 million tons of sales volume, $98 - $103 per ton
— Assumes 96% increase in seaborne pellet prices, $600 - $650 hot band steel
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North American Iron Ore Pellet Contract Pricing
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Source: Company data
Overview
Reserves by Mining ComplexCliffs North American Coal Production (millions of tons)
Cliffs will produce primarily high-volatile and low-volatile metallurgical coal, with some thermal coal production
Reserve base of 225 million tons contains some of the highest quality metallurgical coal in the world
NAC capacity will be over 9 million tons in 2012
Coal is sold in both domestic and export markets
Oak Grove19%
INR Met30%
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Geographic overview
Oak Grove Mine
Pinnacle Complex Pinnacle Mine Green Ridge Mine
North American CoalFinancial overview
1 Partial year
INR Mines: Powellton Mine Chilton-Dingess Mine Toney Fork #2 Mine
225 mm tons
INR Thermal23%
Pinnacle28%
1.74
4+
7+
0
2
4
6
8
10
2009 2010E 2011E
OPERATIONAL EXCELLENCE | A WORLD LEADER | STEWARDSHIP
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Source: Company data
Business overview Asia Pacific iron ore operations located in Western
Australia:
– Koolyanobbing mine (100% owned)
– Cockatoo Island Joint Venture (50% owned)
Serves the Asian iron ore markets with direct-shipping fines and lump ore, with 2012 capacity to reach 11mtpy
88mm tonnes of proven and probable reserves
Near mine drilling program targeting substantial reserve additions
China85%
Customer overview (2009)
Financial overview
Cockatoo Island
Koolyanobbing
Complex
Japan15%
Asia Pacific Iron Ore
Geographic overview Production (millions of tonnes)
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Business overview
45% economic interest, shipments commenced in 2008
2009 equity sales volume: 1.4mm tonnes
21.6 million tonnes of reserves
Mix of metallurgical and thermal coal
Supply agreements in place with JFE, China Steel (metallurgical) and a Korean utility (thermal)
Moves by rail to the Abbot Point Bulk Coal Terminal for export
$142 million investment has returned a total sales margin of $82 million since operations commenced two years ago
Geographic overview
Sonoma
Sonoma Coal
Source: Company data
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Source: Company data
Business overview 30% owned by Cliffs, 70% owned by Anglo
American
Consists of a significant iron ore deposit, a 192-kilometer railway connecting mine to port, and 71 hectares of real estate for a loading terminal
Majority of production committed under long-term supply agreement with operator of an iron oxide pelletizing plant in Bahrain
$62 million equity loss in 2009 and expectations of profitability in 2010
Geographic overview
Amapá Project
Amapá Project
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In Summary
Steel and the raw materials to make it are extremely important
— Building block of society
— Essential to modernization of Brazil, Russia, India and China
Raw materials will continue to be scarce in the long-term
— Very few meaningful iron ore or metallurgical coal projects came online at the top of the last cycle
— Worldwide economic recovery is resulting in increased demand
Cliffs is well positioned in its current markets and to benefit from the current environment
— Active business development targeting program
— Strong balance sheet and significant financial flexibility
31
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Cliffs Natural Resources Inc.
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Appendix – 2010 Outlook Summary
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2010 Outlook Summary
34
Sonoma Coal - Equity sales and production of 1.5 million tonnes- 60%/40% thermal-met mix - Average revenue per tonne of $120 - $125- Average cost per tonne of $80 - $85
Amapá Iron Ore Project- Profitable in 2010 for Cliffs’ equity interest
SG&A Expenses and Other Expectations- SG&A expenses of approximately $200 million- Global Exploration costs of $30 million to $35 million - Chromite project costs of approximately $15 million- Full year tax rate approximately 30% - Depreciation and amortization approximately $325 million
Cash from operations- More than $1.3 billion
Capital expenditures- Approximately $275 million
2010 Outlook SummaryNorth American North American Asia Pacific
Iron Ore (1) Coal (2) Iron OreCurrent Previous Current Previous Current PreviousOutlook Outlook Outlook Outlook Outlook Outlook
Sales volume (million tons/tonnes) 27.0 27.0 3.6 3.9 9.0 8.8
Revenue per ton/tonne $98 - $103 $107 - $112 $115 - $120 $115 - $120 $115 - $120 $110 - $115
Cost per ton/tonne $65 - $70 $65 - $70 $120 - $125 $115 - $120 $55 - $60 $55 - $60
(1) Assumes a range of hot band steel pricing of $600 - $650 per ton.(2) North American Coal outlook includes the impact from INR Energy's coal operations.