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Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

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Early CLICK EARN GROW concept in 2009 Generation Y: The right way to use Social Networking for Online Sport Bookmakers & other Gaming Operators closely looking at the Fantasy Sports Model & Correct Platform Darren Matadeen @ClickEarnGrow www.ClickEarnGrow.com
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Page 1: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

Early CLICK EARN GROW concept in 2009Generation Y: The right way to use Social Networking

for Online Sport Bookmakers & other Gaming Operators closely looking at the Fantasy Sports Model & Correct

Platform

Darren Matadeen

@ClickEarnGrow

www.ClickEarnGrow.com

Page 2: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

TODAY’S IMAPCT & RISKS

Un-scalable & In-flexible legacy Sportsbook Platforms, including

infrastructure operations

Same Product Mix/lack of choice/do not understand segments and

localisation

Payment Fraud &

Open to DDOS Attacks

West wants to go East & East wants to West

(Cultural and Legal Barriers, problems with systems integration and meeting

global demands

US California Possible legalization

Strong M&A Activity

Web 2.0Live Streaming

Economic cleansing & Finding the right cross

business and technical talent

resources

Social Networking

Industry ConvergencesTelecoms

Gaming

Also decrease trends Telephone Betting

Media Online Media Advertising in DeclineIPTV lacks original content

Live Streaming since 2006 and significant for in-running solutions

Page 3: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

SIGNIFICANT ONLINE MARKET SEGEMENT TRENDS

KYC (KNOW YOUR CUSTOMER HABITS)

Social Networking

More than 210 million people in Europe visited a social network site during a typical month. Ages 18 + Same trends in Asia

100+ M&A activities globally and over $7billion spend in 2008

Facebook has 54.4 million unique visitors PCM

Fastest segment is 26 years or over

Nielsen reports:

Social Networks & Blogs 68% more popular than email 65% and overall 4th most popular online activity

Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time

Fantasy Sports (US & UK)

30 million + people aged 18 to 49 years old

$3–$4 Billion annual economic income

20% growth rate per year

Increase of fantasy tournaments

12

The “i” in iGaming is ultimately more Real

3.

Page 4: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

WHAT IS SOCIAL NETWORKING?

“A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.

WIKI

Page 5: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

WHAT IS FANTASY SPORTS? “A fantasy sport is a game where fantasy

owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a professional sport. Probably the most common variant converts statistical performance into points that are compiled and totalled according to a roster selected by a manager that makes up a fantasy team. These point systems are typically simple enough to be manually calculated by a "league commissioner." More complex variants use computer modelling of actual games based on statistical input generated by professional sports. In fantasy sports there is the ability to trade, cut, and sign players, like a real sports owner”.

WIKI

Page 6: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

WHY MIXED TOGETHER?

Social NetworkingFantasy Sports

Community

P2P

Community

P2P

Pool/Jackpot and/or Fixed Odds Betting/EXCHANGES

Proposition and Non Proposition Bets

Not a Live Betting solution

Based on Knowing your team stats

You are the manager and create your own teams , markets, competitions to play against your family and friends etc...

Pool/Jackpot and/or Fixed Odds Betting/

Proposition and Non Proposition Bets

Refection of Real Time Betting

(Moral & Risk Issues)

Support Fantasy Sports

Transactions

Page 7: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

SIGNIFICANT EVIDENCE & MOVEMENTS OF NEW TRENDS

Social NetworkingFantasy Sports

Emerging Social Sportsbook?Second Chance?

Hybrid

Prediction Facilitator

100+ poker applications on Facebook

Page 8: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

The ONLINE BOOKMAKERS ADVANTAGE/SPREAD

Strategy 1:PRODUCT/PLATFORM MIXLIVE/REAL BETS

FANTASY SPORTS BETS SOCIAL BETS

Strategy 2: MULTI-CHANNELS INTERACTION

BOOKMAKERS SITE

SITE, MICROSITE, SATELLITE

Strategy 3: INTERACTIVE MARKETING/WINNINGS OFFERS

FIX ODDS /TOTE/EXCHANGE BETTING

TOTE/POOL BETTING - REAL PRIZES or VIRTUAL MONEY

FREE/FUN BETTING – REAL PRIZES or VIRTUAL MONEY

SITE, MICROSITE, SATELLITE, MEDIA

Page 9: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

Further Benefits

Customer Acquisition (Understand more about our punters habits, follow where our punters go and making sure they are safe/risk free/high quality punters)

No transactions risk if playing at first with virtual money

More Markets

Greater focus on the sports product mix (Real + Social Fantasy Sports)

Longer Retention

Revenue Increase (Licensing Model)

Brand Communications & Awareness

Record of our Punters Prediction stats (understand our punters sports thinking so that our odds and margins are even more competitive)

Easily integrated to a Global Sportsbook (Strong proof for USA & UK and believe it will for example enhance Asia’s greater love for football and India’s greater love for Cricket)

Page 10: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

The ONLINE BOOKMAKERS RISKS/LIABILITIES

MAJOR RISKS:

1. Offering Live Betting (Pool/Fixed Odds of Social Networking Platforms is Morally WRONG

2. Parents will object for their children to use social networking sites if they are aware of gaming operators using this as a form of attraction

3. Legal has not really tackled this new phenomena

4. Minors of <18 years old do access Facebook and age verification is somewhat lacking

1. Does gambling with virtual money encourage positive attitudes towards gambling in young people?

2. Does gambling with virtual money lead to an increased prevalence of actual gambling?

3. To what extent are gambling-related groups on SNSs being used by under-18s and does membership of such a group facilitate access to commercial gambling sites?

FURTHER RESEARCH IS REQUIRED

Page 11: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

FURTHER ISSUES

• As FSB found out recently that there is no liquidity in pool/tote betting especially in the UK. They announced they will offer Fix-Odds Sportsbook betting before the new 2009-2010 Football season. One of the key investors is Andrew Black (Betfair)

• Current well known Sportsbook Platform solutions and bespoke/ proprietary systems are not scalable, AGILE and reliable enough to adopt to the new social networking and open platform trends and thinking

• For the business rapid time to market to meet the new wave -does not exist

Page 12: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

Global Sportsbook Business and

Technical Design Authority

Sportsbook Business Rules/Logic Technical

Standards (DDD)

Scalable shared services replaces proliferation of environments

Continuous integration/TDD and decoupled

testing

Handover Support

GO LIVE!

Integration Change Board and compliance

Capacity Projections

CENTRE OF EXCELLENCE (COE)

Modular White label Real – time Sportsbook Transactional

Platform

Building gaming and sports betting platforms for the long term to support our operator-customers for their:

global high real-time transactions backbone

high volume concurrent users

really understands the true costs, complexity and value

being agile in order to provide the increased live social demands and enterprises

Centre of Global Sportsbook Product Excellence

Page 13: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

Rapid Time to Market Strategy

Sportsbook Operator

Fantasy Sports Feed Data

Market

Selections/Team/Players

Fixtures

ROI & Payments

Have a good affiliates programme to promote this new offering will certainly help

Make sure we are able to plan your payment incentives and prizes

Page 14: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

Generation Y

“Generation Y is not driven by technologies or by business alone; It is driven by people. It is the people that drives our social networks (online and offline) forward but most importantly build communities. Communities builds federations and consortiums and with this power we together can build, drive and lead the future of i-Gaming into the world class status that we truly deserve for our Global industry”

Darren Matadeen

27 May 2009

Page 15: Click Earn Grow 2009 Orginal Concept by Darren Matadeen Bet Markets Asia 2009 Talk

Thank you

Q&A

Darren Matadeen

@ClickEarnGrow

www.ClickEarnGrow.com


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