Date post: | 08-Aug-2015 |
Category: |
Business |
Upload: | dmitriy-sytyi |
View: | 48 times |
Download: | 2 times |
FocusGroup
t
k
24, graduateFanny
20, journalistCarolina
28, self-employedCédric
24, photographerNelly
24, asset-managerOussama
21, studentInés
Elaborated, yet Easy SearchProvide
through
in matured
of reviews, descriptions, suggestions and partnerships.
Quality Content
Ecosystem
Groupon, LaFourchette, Balinea
Hall-Phillips, A., Yang, R. R., & Djamasbi, S. (2013). Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages. Computer Society Press.
BANNER BLINDNESSThe majority of users just surfs away, because of
caused by excessive similarity to pop-up site.
Search & NavigationReservationsType of
Not clear
Navigation
Misleading Not EnoughDescriptions
In Search
Add PricesOn Results Page
Simplify Log In
with
AvoidPhone numbers
instead ofactual booking