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Leadership by Trust

Founded by Jamsetji Tata in 1868, theTata group is a global enterprise, headquartered inIndia, comprising over 100 independent operatingcompanies.

The group operates in more than 100 countries acrosssix continents, with a mission ‘To improve the quality oflife of the communities we serve globally through long-term stakeholder value creation based on Leadershipwith Trust’.

Tata Sons is the principal investment holding companyand promoter of Tata companies. Sixty-six percent of theequity share capital of Tata Sons is held by philanthropictrusts, which support education, health, livelihoodgeneration and art & culture.

IHCL is South Asia’s largest hospitality focused enterprise with true Indian origins. Backed by a 115-year plus legacy across consumers and businesses, it was originally incorporated by the founder of the Tata Group, Jamsetji Tata, in 1902. The company opened its first hotel, The Taj Mahal Palace, in Bombay (now Mumbai) in 1903.

The Indian Hotels Company Limited (IHCL) and its subsidiaries, bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the hallmark of iconic hospitality, SeleQtions with its curated and eclectic set of experiences, Vivanta with its collection of sophisticated upscale hotels, and Ginger which is revolutionizing the lean luxury segment.

Hotels

1 1 512

2226

3035

45

2005 2004 2006 2008 2010 2012 2014 2016 2018

As

on

Oct

ob

er

31

st, 2

01

4

Owned20%

Managed

14%

Leased

66%

Distribution Of Ginger Hotels

ACCESSIBLE RELIABLE PROFITABLE

We have 45 hotels spanning

nationally across 32 destination strategically

located which is convenient for

travellers

Our business model is extremely flexible

and enables us to undertake a wide range of projects

Our guests trust us completely with

their accommodation

because we anticipate their

needs

Our models are geared to focus on ensuring maximum returns and driving value due to which we provide: • Superior RoCE• Lower Dev. Costs• Lower OPEX• Quicker Stabilization• Typical 20% occupancy premiums

VERSATILE

DESIGNCONSULTING

HOTEL OPERATIONS

PROCUREMENT

Design engineering by a team of specialists to optimize time & costs.

Customized support during work in progress to ensure best output

SALES &DISTRIBUTION

INFORMATIONTECHNOLOGY

INTEGRATEDMARKETING

Strong sales force & regional sales officesBest in class central reservation system

Dynamic centralized revenue management

Instant bookings for corporates

Huge focus on the domestic Indian traveller

Excellent and efficient hotel operations with primary focus on customers

A highly reputed brand with robust operating procedures

Online, real time customer feedback

Price benefits due to economies of scale & large volumes

Access to the large pool of TATA vendors and expertise

Strong SLA’s with national players for HSKP, Maintenance, Security & F&B

Pioneers of cloud computing in the Indian hospitality spectrum

Fully integrated innovative and seamless systemsDisaster recovery siteReal time dashboards

Focussed training modules

Recruitment support along with best in class Human Resource practices

Manpower development programme at corporate levels

HUMAN RESOURCES

24/7 Brand marketing cloud

Cutting edge website

360’ integrated marketing with a major focus on SEO/ SEM and SMM

New brand national campaign roll out

Ginger Andheri East________________• 142 rooms• Local Area – 1 Acre• Constructed in

45,000 sq.ft.

Ginger Jaipur ________________• 103 rooms• Co-existing in a

commercial complex

Ginger Noida 63 (New)________________• 96 rooms• Fitment on existing

structure

Ginger Ahmedabad (SG Road) ________________• 44 rooms• Converted

existing hotel

Flexible business development models which reduce time to market

COST PLAN

Cost Per Key ~INR 35L

Cost of a 100 room hotel

~INR 35 Cr

Queen Bedded RoomTwin Bedded Room

Ginger rooms are designed to make the optimum use of available space. Operational efficiency along with lower maintenance costs is integral to us.

With over 120 years of expert leadership and deep hospitality knowledge the leadership team of Ginger Hotels is geared to ensure success for its customers and stakeholders, alike.

NIKHIL SHARMAChief Operating Officer

DEEPIKA RAOManaging Director &

Chief Executive Officer

TARUN SATHYA LAKHANPAL

Chief Revenue Officer

MAHESH MAKHIJAChief Financial Officer

AJIT DIASHead – Human

Resources

SHIVDAS THead – Information

Systems & Technology