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Needs Assessment Study Update

Northeastern Maryland Higher Education Advisory Board

Presented by:R. Raymond Thompson, Ph.D.

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Monday, September 22, 2014

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Overview of MGT Assignment

Assess Higher Education Needs of Region (NE MD)

Review market profile (Harford & Cecil Counties)

Update current program availability (University Center)

Gather input from key stakeholders (community leaders, UC partners, major employers, APG)

Identify unmet needs

Identify critical issues

Report findings and conclusions

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Work Tasks

● Review findings from recent related studies and reports

● Conduct an analysis of the regional market, including − Population trends− Educational participation and attainment− Occupational projections

● Interview key stakeholders including community leaders, Department of Defense and Federal entities, private sector employers, and higher education institutions active in the region. (In process)

● Identify program needs and gaps, particularly at the graduate level (In process)

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Market Profile: Population Projections

MarylandCecil

CountyHarford County

2000 Census 5,296,486 85,951 218,5902010 Census 5,773,552 101,108 244,8262015 5,962,000 107,500 254,6502020 6,216,150 118,500 267,3502025 6,428,250 128,500 277,300Growth 2000-2010 477,066 15,157 26,236% Growth 2000-2010 9% 18% 12%Growth 2010-2025 654,698 27,392 32,474% Growth 2010-2025 11% 27% 13%Growth 2000-2025 1,131,764 42,549 58,710% Growth 2000-2025 21% 50% 27%

Population Estimates and Projections through 2025

Source: Maryland Department of Planning, 2013.

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Market Profile: Educational Attainment

2012 Educational Attainment Population 25 Years and Older

0%10%20%30%40%50%60%70%80%90%

100%

Maryland Cecil County Harford County

57%72%

59%

6%

8%

8%20%

12%20%

17%8% 13%

No college degree Associate's Degree Bachelor's Degree Graduate Degree

Source: U.S. Census Bureau, 2012 American Community Survey 1-Year Estimates.

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Market Profile: High School Enrollments

High School Enrollment Trends and Projections2012 through 2022

Source: Maryland Department of Planning, 2013.

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Market Profile: Occupational Projections

Occupational Categories Requiring an Advanced Degree in the Susquehanna WIA

2010 to 2020

2010 2020 Change Replacement TotalManagement Occupations 325 372 47 92 139 66%Computer and Mathematical Occupations 935 909 (26) 253 263 96%Life, Physical, and Social Science Occupations 470 529 59 123 182 68%Community and Social Services Occupations 775 960 185 167 352 47%Legal Occupations 230 249 19 44 63 70%Education, Training, and Library Occupations 704 829 125 137 262 52%Healthcare Practitioners and Technical Occupations 2,095 2,672 577 419 996 42%

Occupational Categories Requiring a Master's, Doctorate, or Professional DegreeBy Total Number of Openings Over 10 years

Occupational TitleEmployment Openings %

Replacement

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Market Profile: Occupational Projections

Occupational Categories Requiring a Bachelor’s Degree in the Susquehanna WIA

2010 to 2020

2010 2020 Change Replacement Total

Management Occupations 4520 4900 380 995 1387 72%Business and Financial Operations Occupations 6828 7498 670 1306 1980 66%Computer and Mathematical Occupations 1734 2001 267 295 612 48%Architecture and Engineering Occupations 3231 3099 -132 830 876 95%Life, Physical, and Social Science Occupations 929 960 31 286 323 89%Community and Social Services Occupations 415 494 79 93 174 53%Legal Occupations 9 10 1 1 2 50%Education, Training, and Library Occupations 4644 5235 591 1197 1788 67%Arts, Design, Entertainment, Sports, and Media Occupations 859 908 49 228 286 80%Healthcare Practitioners and Technical Occupations 564 632 68 154 228 68%Personal Care and Service Occupations 176 213 37 28 65 43%Sales and Related Occupations 593 622 29 143 172 83%Office and Administrative Support Occupations 1 1 0 0 0 0%Farming, Fishing, and Forestry Occupations 4 5 1 1 2 50%Transportation and Material Moving Occupations 59 66 7 22 29 76%

Occupational Categories Requiring a Bachelor's DegreeBy Total Number of Openings Over 10 years

Occupational TitleEmployment Openings

% Replacement

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Market Profile: Occupational Projections

Occupational Categories Requiring an Associate’s Degree in the Susquehanna WIA

2010 to 2020

2010 2020 Change Replacement Total

Management Occupations 535 550 15 35 50 70%Architecture and Engineering Occupations 722 701 (21) 137 156 88%Life, Physical, and Social Science Occupations 255 268 13 83 100 83%Legal Occupations 101 111 10 14 24 58%Education, Training, and Library Occupations 366 421 55 95 150 63%Arts, Design, Entertainment, Sports, and Media Occupations 4 4 - 1 1 100%Healthcare Practitioners and Technical Occupations 5,810 7,378 1,568 1,041 2,609 40%Healthcare Support Occupations 138 204 66 21 87 24%Personal Care and Service Occupations 5 6 1 1 2 50%Office and Administrative Support Occupations 15 18 3 3 6 50%Installation, Maintenance, and Repair Occupations 54 59 5 15 21 71%

Occupational TitleEmployment Openings %

Replacement

Occupational Categories Requiring an Associate's DegreeBy Total Number of Openings Over 10 years

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Market Profile: APG Population

● Third largest workforce center by population in the State of Maryland.

● Civilian dominated organization focused on testing, research, and development.

● More than 80% of APG’s workforce lives in Harford, Cecil, or Baltimore County.

● Growth from BRAC 2005 brought the number of jobs on post to nearly 22,000, with another 6,000 off-post positions in the region.

● Army 2020 Force Structure Realignment Scenario potential impact on local region.

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University Center Profile

● Partnerships:− Johns Hopkins University− Morgan State University− Notre Dame of Maryland University− Towson University− University of Maryland College Park− University of Maryland University College

● Programs available:− Business (B.S., B.A., B.S./B.A., M.A.)− Cybersecurity (B.S.)− Education (B.S., B.A., M.S., M.A.)− Engineering (M.S.)− Nursing (B.S., M.S.)− Psychology (B.S./B.A.)− Sociology/Criminal Justice (B.S./B.A., M.S.)− Technology (B.S./B.A., M.S.)

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-

500

1,000

1,500

2,000

2,500

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14

928

941

907

718

479

415

1,16

0

1,28

7

1,06

8

1,24

4

1,11

4

1,09

3

Graduate Undergraduate

University Center Profile

Total University Center Graduate and Undergraduate Enrollments

2008-09 to 2013-14

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Key Points from Stakeholder Interviews

● Employment Needs/Changes− Several employers contacted were private consultants or small

agencies with no major hiring needs of their own. Others rely heavily on government contract work, and indicated that the number and types of employees hired in the future will depend largely on government funding.

− Aging workforce as a result of BRAC and the economic downturn. Many employees continued working past retirement.

− Both the right skills and the right skill level are required in the region.

− Focus of employment needs for many employers is project management, logistics, and STEM skills. The need for skilled technicians/machinists (for high tech manufacturers) were indicated by some employers.

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Key Points from Stakeholder Interviews

● Education Needs− Degrees in STEM disciplines are needed, including cybersecurity,

engineering, networking, C4ISR (Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance), contract administration, logistics, and project management.

− Employers indicated that the UC meets a broad cross-section of needs, but more niche programs are needed.

− Some believe candidates with the necessary technical background and bachelor’s degrees are readily available locally, but that those employees cannot expand their skills with an advanced degree in the region.

− Online opportunities are available, and APG offers ad hoc classes, but if a program is not offered at the UC, students often choose to drive to Baltimore, Washington or Philadelphia.

− Short term programs were mentioned by several employers – ones that allow an employee to be certified in a matter of months, not years.

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Key Points from Stakeholder Interviews

● Barriers/Current Providers− Feeder system is missing to channel high school students with an

interest in science and technology to local degree programs.

− It is often difficult to gather 20+ students in the region who need the same program because of the small population.

− Would like the larger Maryland institutions to have a stronger presence at the UC.

− Strengthening local elementary and secondary education programs were mentioned by several employers as a way to improve higher education opportunities for residents.

− Access to UC is prohibitive from parts of Cecil County.

− Employers have established relationships with providers outside of UC.

− Education and training expertise in specialty areas of need are beyond Maryland institutions.

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Key Points from Stakeholder Interviews

● University Center Issues − UC is considered by some as an “alternative” to a more formal

education.

− Some students want to be part of an identifiable institution.

− Some employers were unfamiliar with what the UC offers, and how their employees might benefit.

− UC needs to be agile enough to identify, develop and roll out programs as needs arise and be willing to take small steps. A full-time development specialist would help the UC in this effort.

− Some employers were unaware that a complete degree can be obtained through the UC, and noted that the UC could do a better job of advertising that fact.

− Multiple APG/UC relationships must be continually addressed, and maintained.

− UC staffing and control may not be adequate to respond to needs.

− Towson university’s new undergraduate center on HCC campus.

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Key Points from Stakeholder Interviews

● Opportunities − State system is seen as a viable program provider at UC, but getting

their buy-in has been challenging.

− Develop a collective strategy for higher education and a technical pipeline for the region.

− Institutions with the confidence of employers to engage in successful partnerships with the UC include: U MD College Park, U MD Baltimore, Johns Hopkins, UMBC, and Towson.

− Several employers mentioned out-of-state institutions like the University of Delaware which has been eager to have more of a presence in the region. Others, like Drexel and Lehigh, are familiar to residents some who’ve relocated to the area and may have success as partners with the UC.

− Cyber security programs maybe workable model for APG.

− Additive manufacturing initiative is key economic development target.

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Next Steps

● Conclude stakeholder input calls

● Cross-reference UC programming with expressed needs

● Prepare gap analysis

● Identify target program opportunities

● Refine suggested strategic options

● Develop and submit draft report for Advisory Board review

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QUESTIONS &

COMMENTS

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