Date post: | 14-May-2015 |
Category: |
Business |
Upload: | uk-trade-investment |
View: | 367 times |
Download: | 0 times |
1 Presentation title - edit in the Master slide
Grow your business in China through the on-line shop window
James HardyDirector, Europe and Middle EastAlibaba Group
2
6
7
8
9
Option: Sell Direct to Chinese Consumers from your UK site
10
Tmall.com
• Launched 2008
• Brand protection and guaranteed
• 70,000 major multinational and Chinese brands
• Flagship retail storefronts for UNIQLO, L’Oréal, adidas, Toys“R”Us, P&G, Unilever, Gap, Ray-Ban, Nike, Levi's and Chevrolet
• Most visited B2C retail website in China
11
Tmall.com: Why use?
• Huge customer base
• Penetrates Tier 2 and 3 cities
• Consumer behaviour - online marketplaces preferred
• Technology infrastructure
• Marketing analytics
12
13
14
15
16
17
#exportonline