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ClickNY 09 Poke

Date post: 12-May-2015
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Heyho. As promised, here are my slides from yesterday's ClickNY 2009 presentation. It was a great day choc-full-o so many humbling visionary people and ideas, my head is still spinning.Onward and upward.
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Friday, October 2, 2009
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Page 1: ClickNY 09 Poke

Friday, October 2, 2009

Page 2: ClickNY 09 Poke

Friday, October 2, 2009

Page 3: ClickNY 09 Poke

I’m Tom.

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I’m Tom.

madewithcomputers.com • @meat99

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I’m from

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New York

20 peeps

est 2007

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est 2001 London

60 peeps

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That sounds awesome!

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Rather than showyou the specific work we’vedone in this entertainment

product space this year, (I can’t leak them just yet)

I thought we’d explore some of the concepts that

have inspired our thinking.

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Instead, let’s call this:

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Hire a game designer.Instead, let’s call this:

Friday, October 2, 2009

Page 15: ClickNY 09 Poke

Hire a game designer.Instead, let’s call this:

...or, A few things I’ve learned about the future of information,

advertising and entertainment—plus—a bunch of other stuff I

threw in here to eat up a solid 15 minutes of your time.

Friday, October 2, 2009

Page 16: ClickNY 09 Poke

Hire a game designer.Instead, let’s call this:

Hire a game designer.

...or, A few things I’ve learned about the future of information,

advertising and entertainment—plus—a bunch of other stuff I

threw in here to eat up a solid 15 minutes of your time.

...or, Stop creating advertising and start creating useful things that advertise.

Friday, October 2, 2009

Page 17: ClickNY 09 Poke

madewithcomputers.com • @meat99People are intrigued by what you DO, not what you SAY.

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Competitive commentary is alive and untapped.

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“So-and-so won Facebook...”

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Tengaged is a free reality social network built around an eviction game.

It's about social interactions, creating alliances and friendship, but at the same time drama, betrayals, back-stabbing tension may occur.

In short: Twitter, YouTube comment strings, and Big Brother had a baby.

Friday, October 2, 2009

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Be playable.

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Be playable.

Think of the most interesting thing that’s engaged you in recent history.

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Learning tool.

Think of the most interesting thing that’s engaged you in recent history.

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Learning tool. Information delivery system.

Think of the most interesting thing that’s engaged you in recent history.

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Learning tool. Information delivery system. Ad.

Think of the most interesting thing that’s engaged you in recent history.

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Learning tool. Information delivery system. Ad. Piece of Entertainment.

Think of the most interesting thing that’s engaged you in recent history.

Friday, October 2, 2009

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Learning tool. Information delivery system. Ad. Piece of Entertainment.

Chances are the best of them had something common in their dna:

Think of the most interesting thing that’s engaged you in recent history.

A casual gaming philosophy.

Friday, October 2, 2009

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In fact, game-like properties aren’t just changing media.

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In fact, game-like properties aren’t just changing media.

They’re changing how you live.

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“A role-playing game (RPG) is a game in which the participants assume the roles of virtual characters, while managing an inventory of resources. Participants determine the actions of their characters

based on their characterization, and the actions succeed or fail according to a formal system of rules and guidelines. Within the

rules, players have the freedom to improvise; their choices shape the direction and outcome of the game.

“...successful RPG participants achieve their goals by observing and working the games system to their

advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules

that aren’t apparent at first.”

Friday, October 2, 2009

Page 35: ClickNY 09 Poke

“A role-playing game (RPG) is a game in which the participants assume the roles of virtual characters, while managing an inventory of resources. Participants determine the actions of their characters

based on their characterization, and the actions succeed or fail according to a formal system of rules and guidelines. Within the

rules, players have the freedom to improvise; their choices shape the direction and outcome of the game.

“...successful RPG participants achieve their goals by observing and working the games system to their

advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules

that aren’t apparent at first.”

Ad.

Friday, October 2, 2009

Page 36: ClickNY 09 Poke

“A role-playing game (RPG) is a game in which the participants assume the roles of virtual characters, while managing an inventory of resources. Participants determine the actions of their characters

based on their characterization, and the actions succeed or fail according to a formal system of rules and guidelines. Within the

rules, players have the freedom to improvise; their choices shape the direction and outcome of the game.

“...successful RPG participants achieve their goals by observing and working the games system to their

advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules

that aren’t apparent at first.”

Ad.

Huh. So, if I eat a modest breakfast and a hearty salad for lunch, I’ll have

enough points to survive a greasy burger and fries for a dinner treat!

Friday, October 2, 2009

Page 37: ClickNY 09 Poke

“A role-playing game (RPG) is a game in which the participants assume the roles of virtual characters, while managing an inventory of resources. Participants determine the actions of their characters

based on their characterization, and the actions succeed or fail according to a formal system of rules and guidelines. Within the

rules, players have the freedom to improvise; their choices shape the direction and outcome of the game.

“...successful RPG participants achieve their goals by observing and working the games system to their

advantage. The more they play, the more they discover interesting ways to exploit combinations of the rules

that aren’t apparent at first.”

Ad.

That’s right Charlie! You would appear to be learning THE GAME.Huh. So, if I eat a modest breakfast and a hearty salad for lunch, I’ll have

enough points to survive a greasy burger and fries for a dinner treat!

Friday, October 2, 2009

Page 38: ClickNY 09 Poke

http://www.apptism.com/apps/lose-it

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http://www.apptism.com/apps/lose-it

Lose It! Puts this phenomenon in your pocket.

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“Losing weight became a series of small, intriguing challengesas opposed to a painful daily grind.”

Friday, October 2, 2009

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And a final thought: Stay (small): Simple, Smart and Social.

http://www.madewithcomputers.com/home/2009/8/11/the-art-of-creating-simple-smaller-and-smarter.html

Friday, October 2, 2009

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(a websperiment)

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“POKE, quick-like-a-bunny....”

“Add Mars and Poke to (the) list of counter-cultural branding moments.”

“Inspired in good faith to add a bit of utility to Snickers”

“The microsite your campaign deserves”

“Now meet Snckrz - Ah! I get it, Snacklish!”

Friday, October 2, 2009

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50,000 logos rendered in 4 days

Friday, October 2, 2009

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www.pokenewyork.com

Friday, October 2, 2009


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